If you weren’t happy with your massage therapy business’s profits in 2017, don’t fear – you’ve got a whole year ahead of you!
And, to get you started on the right foot, here are ten tips for growing your massage therapy business this year. From group sessions to discounts and email marketing – we’ve got plenty of tactics you can implement to ensure your business takes off and soars high in 2018!
10 – Offer Loyalty Rewards & Referral Programs
Sure, word-of-mouth can prove to be an effective marketing strategy, but it’s a passive one – meaning that you’re banking your success solely on the recommendations that your customers make to family and friends.
Even if you provide exceptional service, relying on the “good word” to spread organically just isn’t enough. It is a great strategy, however, if you kick it into high-gear with the help of loyalty rewards and/or referral programs.
Offering loyalty rewards to your customers is a sure-fire way to improve retention within your existing client base. And, as Frederick Reichheld of Bain & Company estimates, increasing customer retention by just 5% increases profits by 25 to 95 percent.
Then, to double-down on growth, introduce a referral program that gives back to your loyal clients further for referring friends and family to you.
This one-two-punch marketing strategy is a fantastic way to drive bookings and growth!
9 – Make Booking Accessible And Easy
One huge factor in growing your business is accessibility – that is, how accessible your massage services are to clients, old and new.
And yet, sometimes it seems that businesses go out of their way to make themselves inaccessible. This is especially damaging in the online world, where users expect nothing but expediency and efficiency from businesses.
Whether user frustration stems from unwieldy websites, outdated apps, or frustrating interfaces, the solution is the same. If you improve your online accessibility, your numbers will have nowhere to go but up.
If you don’t already offer online booking, it’s a great place to start. Statistics have shown that a large percentage of people prefer booking online – and for good reasons!
Offering online booking means clients can book with you anytime – even after-hours. With Yocale, your customers can even cancel or reschedule their appointments right from their mobile device without making a phone call.
Now that’s convenience!
8 – Take Advantage Of Email Marketing
The world is a busy place – and for most people, it’s hard enough to remember what they had for dinner last night. When your clients forget to book recurring appointments with you, it’s likely nothing personal – but don’t worry, there’s an easy fix!
When you send customers personalized, friendly emails regarding an important date such as their birthday, it demonstrates a level of compassion and genuine regard for their patronage. And, by placing value on them, your clients are more likely to hold you and your services in high-esteem – leading to more bookings and more business!
7 – Show Off Your Talents Across Social Media Channels
Social media channels like Twitter, Instagram, and Facebook are popular platforms with millions of users – and as such, they’re all great ways to share your business with the world!
Many massage businesses have had great success marketing themselves through shared visual content on their social feeds.
This is because social media provides an easy and accessible way for customers to get a glimpse at local businesses before they ever walk through their doors. And for businesses, it’s an ample opportunity to show clients exactly what you can do for them.
For example, some massage clinics post media to their Instagram accounts depicting the physical range of motion of their patients before and after their treatment. Often, these visual success-stories show such a clear improvement in health that viewers are compelled to book consultations for themselves!
6 – Optimize Your Online Visibility
One bulletproof marketing tactic any business should get behind is improving online visibility. Since more people than ever are using search engines like Google to discover local businesses, online visibility is now a huge factor in business growth.
For instance, if a user types “book a massage Vancouver” into Google, you can bet that the page results will largely dictate what business they decide to patronize! And if you’re not at the top – you’re most likely at the bottom.
There are a number of ways to bump up your business’s internet page rankings. For starters, check out our blog post on the topic!
5 – Organize Group Massage Events
If you’re hungry for clients, consider holding regularly scheduled group massage events. These are a great way to drive growth, build valuable local relationships, and score some new loyal followers in the process!
Typically, this involves contacting local businesses and informing them about your services with the intention of scheduling in-house massages for their employees. Companies love the opportunity to pamper their hard-working employees, and their workers will undoubtedly enjoy being in your hands!
4 – Treat Your Current Customers With Excellence
The numbers are in: 66% of US consumers spend more on brands they’re loyal to. As you might guess, customer loyalty is everything – and a satisfied customer is often a loyal customer.
As a massage business owner, you’re likely already committed to providing your clients exemplary service of the highest calibre. However, it never hurts to reiterate the importance of excellent customer service and relations.
Focus on treating your customers well, and they’ll reward you ten-fold!
3 – Offer Regular Discounts & Promotions
Some people are just born deal-hunters. They get a thrill out of seizing a product or service at the right time and at the right price.
And for the deal-oriented, your massage services may be approached with the same level of thriftiness. Your promo-hungry clients will hold out on booking an appointment until they can get the best price – whether it happens, or not.
Winning the favour of your discount-obsessed clients by offering regular promotions and discounts is a great way to increase profits – and your regular customers will undoubtedly appreciate your generosity, too!
2 – Cut Down On No-Shows And Boost Profits
We’ve talked a lot about business strategies that drive growth in this post – but it’s equally important to address the factors that undermine it as well.
When clients fail to show up for their appointments, it damages your bottom line. Repeated no-shows can even take a toll on the morale of your staff, as they often feel that their time is being wasted.
To avoid stunting your massage business’s growth, take the time to secure your appointments and reduce negligence by introducing features like automated appointment notifications. Your clients and staff will love the convenience – and so will you!
1 – Build Your Online Reputation
Another contributing factor to business growth that just can’t be overlooked is online reputation.
With the rising popularity of community-driven review sites like Yelp and Facebook, it’s essential that your business is represented online in a positive light.
After all, most clients trust online reviews and will consult them before booking appointments. However, don’t fret – this newfound focus on reputation also provides a new avenue of success, should you take advantage.
By incentivizing your clients to spread the word online and vouch for your services, you can achieve online prominence and perhaps even become the definitive local favourite!
There are many more strategies to master if you’re hoping to optimize your profits this year. That said, we’ve touched on a few of the essentials in the post, and if you put them into practice, you’ll likely see excellent results!
For more business strategy – online and off – keep up with us here at the Yocale blog, five days a week!