This is a guest post by Catherine vanVonno.
With all the noise you hear about email marketing strategies, it’s still easy to get overwhelmed by the different approaches within your reach. Yet, no matter what type of business you have, the most basic measure for your company’s email marketing success is the rate by which people opened it. This is true whether you are using MailChimp, Hubspot, or web-based email platforms.
When it comes to capturing your target customer’s attention, remember that competition is split in different ways. You contend with other companies that flood their Inbox, with instant messengers that can pop up and snatch away their attention, and with offline activities that occupy their minds.
Fortunately, you have a chance to stand out amid this competition. Check out these 3 quick tips for a successful email marketing campaign:
Tip #1: Know Your Audience
Even if you hire the best content writer VA (virtual assistant) to draft your email content, it will still be futile if targeted to the wrong audience. Craft an ideal customer model. How old are they? What’s their occupation? Are they male or female? Is the gender relevant at all? What websites do they frequent? The answers to these questions will help you come up with what the audience wants. Because email is a type of advertising that requires people to read, find a way to present your content in a clear, intriguing manner.
Tip #2: Craft Smart, Unforgettable Copy
Long paragraphs that drone on and on about the specifications of a product; short, funny quips that lack in substance; these are the types of email copy that instantly go to Trash.
You don’t have to follow a specific number of words or infuse humor to a copy to make it work. Just stay true to the tone of your brand and include the details that the customer needs to know without giving away everything lest they lose the need to click on your website link.
Tip #3: Never Spam
Schedule your email so that you only send 1-2 times a week or even once a month if you’re sending newsletters. Emails are equipped with spam detectors that will instantly direct your message to the Spam folder.
Even if what you are offering is legitimate, sending messages multiple times a day or week will trigger these detectors. Besides, customers will lose interest quickly if you keep flooding their Inbox. Email subscribers are loyal audiences if you do marketing campaign right. Limiting the time you deliver emails makes your message worthy of attention.
Of the many online business marketing techniques today, email advertising remains solid and relevant throughout the years. Unlike social media followers, the people who subscribe to your email updates opted to receive and read your messages. This deliberate patronage means that people are highly likely to remember your announcements, be interested in your promos, and follow your calls to action.
Practice these 3 quick tips to a successful marketing campaign and you will soon see your revenues double and your opt-in list expand.
Author Bio: Catherine van Vonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at email@example.com and Twitter.