It has certainly been an interesting week over on the other side of the pond in the UK, when Britain voted in their referendum to leave the European Union.
This is a historic time as the results sent shockwaves through the financial markets after the announcement, and one that leaves many wondering what will happen next?
This event has shed some light on what issues have existed for Britain and why they voted to go out on their own, at the same time drawing to similarities to how many small and medium sized companies run their own businesses.
Let’s take a closer look at how businesses can run better and smoother by following just a few simple ideas.
1. Stick Together As There Is Strength In Numbers
Britain is not only isolated being across the English Channel, but now by deciding to leave the EU, has prevented itself from tapping into the expansive European economy and population.
If you are running your own business, having everyone together and on the same page is vital to the core of the businesses operations.
You need to ensure that you motivate your staff often, by giving them something to look forward too, such as rewards, or perks to show them that they mean something.
Another key fact to this is to keep your team updated on whats happening with the organization. If you expect the ship to move in the same direction as you, you have to make sure that everyone is on board and knows which direction you are taking the business, such as upcoming special events, promotions, or any new clients coming on board.
2. Make Things Easy For Your Customers
England had many issues with the way it saw itself within the EU, it felt that its sovereignty and strength was diminished from what it once was, making it harder for them to want to stick around.
Similarly, if you make things difficult for your customers, then don’t expect them to be in touch with you much.
If you don’t give them the best experience especially online through your website, how can you expect them to shop and buy from you?
One way to do this is to offer simple yet powerful tools such as online booking. What better way to allow your customers to book appointments with you, on their own time, no matter if they are at home or even on the go.
If you run an appointment based service, this not only makes things easier for your customers, but it also makes things a whole lot easier for you as well.
No more answering calls and playing phone tag trying to book someone in, and moreover, you can even accept appointments from people late at night, after hours while your business is closed, making you more money in the end.
3. Communication Is Key
Some say that if Britain went into further talks with the Euro nations, that this entire episode could have been avoided. At this point no one will know, but what is for sure is the fact that communication in business is essential to not only making sure your staff know what is happening, but your customers know too.
The best thing to do is be in constant communication with your clients. Find out why your clients are not happy and fix it early before it gets to be a bigger issue unlike what happened in Europe.
There are many things you can do such as ask for feedback through an email autoresponder series, or survey tools like SurveyMonkey.
The last thing you want on your hands is a media frenzy, stick to these 3 essential business practices above and you will find your business running much smoother in the long run.