Pets are loved by so many. Dogs and cats especially are the pride of several folks.
Keeping those pets looking their best is not something just anyone can do. It takes a lot of care and dedication to wash, clean, brush, and make an owner’s pet look like a runway superstar.
With this, comes many opportunities to grow and expand your pet grooming business even more.
There are some things you can do today to attract more pet owners and scale your business to new heights.
1. Establish A Loyalty Program
People will do a lot for their pets; this goes without saying.
Moreover, they will keep doing whatever it takes to ensure that their dog or cat is clean, well-groomed, and healthy.
This gives you an excellent opportunity to capture repeat clients. Tapping into and expanding your repeat clientele is a fantastic way to ensure that your business is always generating a steady revenue stream.
So offer repeat customers a reward or discount for their loyalty to make sure they remember you often and keep coming back to you over and over again.
Something like 10% off coupon, or buy a certain number of visits in advance, and get a bulk discount.
These types of incentives will give you the tools to grow and establish a regular client base. From there you can work on scaling and promote the business to get even more new customers.
2. Allow For Online Appointment Bookings
Running a dog and cat grooming business means you are busy handling many aspects of the day to day operations.
The last thing you need to worry about is having to shift your focus away, and deal with the phone ringing while trying to book new appointments using pen and paper.
If you want your business to grow to another level, incorporating an online appointment and scheduling system on your website can help you tremendously take the load off.
You see, when you present your clients the ability to book you from anywhere and from anytime, this opens up so many new doors.
It is because of this; people can now interact with your business from their mobile phones while they are on the go, after hours while your business is closed, and get automatic appointment reminders so you can cut down on the no-shows.
3. Upload Your Work To Social Media
Having a presence on social media is a must for any pet grooming business.
The reason for this is the fact that you can take advantage of the many different social platforms that very visual and picture based.
Take for example Instagram. This would be a powerful way to show off your talents by adding before and after pictures to of what you were able to do to the pets to make them runway worthy.
Other visual platforms where you can upload images of your different services is the obvious Facebook. Create albums on your business page to let people in on what you have done.
You can even have people tag themselves, promoting your images even more throughout the Facebook ecosystem.
As well, if you write blog posts on your site, include a high impact featured image, and then add that link to Pinterest, which is also a fantastic demographic to get in front of.
Running a pet grooming business is very rewarding. By following the steps outlined here, you are well on your way to growing and scaling your business for years to come.