As with any business offering services, growing your clientele to a full osteopathy practice will initially take some time. Whether you’re just setting up a clinic or you have been running your osteopathy clinic for many years, it can be difficult to build your patient list.
The main reason for this is that despite being fully qualified osteopathists, many are inexperienced when it comes to marketing and unaware of the best ways to attract new patients. In this blog post, we’ll outline some of the most effective ways to grow your osteopathy business one step at a time.
1. Ask Patients For Referrals
Having an active referral network is they key to having a successful business, particularly if you are just starting out. Each time you see a new patient, ensure you thank them for coming in and hand them a business card.
To encourage patients to give referrals, you could also give them an incentive, such as a discount off of their next visit, or a gift voucher. When patients mention friends or relatives who may benefit from seeing you, don’t be afraid to encourage them to make a referral.
You should also show gratitude to those that have referred you, either verbally, or with a handwritten note, which can be a nice personal touch. Providing you have provided a great service, clients will have no problem passing on the recommendation.
2. Set Up Online Booking
One way to quickly grow your business is to give customers the option to book your services online. Online booking allows customers to book an appointment 24 hours a day from any device, as well as giving them an overview of the available time slots.
If a customer is working between nine in the morning and five in the evening and they try to call your practice at lunchtime but are sent to voicemail, chances are, they will opt for the osteopathy practice that gives them the option to book online to save the hassle of a callback.
Online booking also offers other benefits, such as text (SMS) and email reminders, which reduce no-shows, and instant confirmation at the click of a button. Of course, online booking systems also dramatically minimize the workload of staff, who no longer have to process bookings manually and can spend less time answering calls.
3. Network With People In Your Industry
If you’re just starting out, chances are you’re going to have to raise awareness of your osteopathy practice before you can receive referrals from patients. One of the best ways to spread the word about your clinic is to develop your own network of contacts.
Think about who in your community could help to refer patients to your practice. Are there any neighbouring businesses, medical professionals or practitioners you can pass business cards on to?
You could also sign up with the associations for small businesses in your community or offer your services for charity events to meet new people. While online marketing is great for increasing traffic to your website, local marketing is one of the most effective ways to create a network of clients.
Give your patients the choice to book online or by phone 24 hours a day, 7 days a week with Yocale’s osteopathy clinic scheduling software.