This is a guest post by Alex Williams.
Every business promotes itself online. Nowadays it’s no secret that the internet is the main and best way to promote your business. However, somehow, despite that fact, it doesn’t work for everyone. In fact, it’s only effective for some and it’s extremely effective for just a few. We all know people or businesses whose Facebook pages end up in oblivion due to unknown reasons. So, why is this happening? What can we do to change that?
Well, the fact is that most of us only think of beginnings, create a page, share it and be active only in the beginning until they reach the desired number of followers, after that, the page becomes inactive and it completely disappears from everyone’s timeline and memory. So, let’s see what you can do to keep this from happening and actually have some use of social networks when it comes to promoting your business.
Profile Picture And Cover Photo
Your profile picture is the first thing people see besides the name of the page. That is why it needs to be big and clear, as well as represent your business somehow. It may be the company’s logo or something that is easily associated with your business, but it needs to be memorable. In addition, the cover photo is the second thing people see, so it’s almost as important as the profile picture. Choose something engaging and attractive for your cover photo, and make sure it isn’t generic. It should state that you run a serious, but also a creative and innovative company. It should basically keep people interested enough to move on and explore your page.
Fill Out Your “About” Section Properly
After seeing the cover photos, your potential customers will want to read the description of your company. That’s why it’s important to be smart when writing in the “about” section. Don’t post any details about your business. You need to be clear and concise – be straightforward and write the main aspects of what your company does. While doing so, try to subtly mention some of the major successes your company has had over the years. Avoid long sentences and long descriptions. Nobody wants to read an essay about what your company does before they even know whether they’ll want to use your services or not.
Post Photos And Videos
The next thing you need to take care of is keeping your page active. That means posts, and not just any posts, but posts containing photos and videos. Graphic materials are more attractive to the human eye than text and therefore, will keep more people interested. You should post photos that illustrate how amazing your business is, how happy your workers are in their environment and how amazing of a team you are. If you don’t have your own photographer, you’ll have to use other people’s photos. However, you must be careful about copyrighted material. You can business stock photography, they’re free for commercial use and you won’t have to worry about violating any copyrights.
Timing And Frequency
Timing is everything. That is why you need to be aware of the peak time for posting your content. For instance, if you post regularly, but at the least popular time, nobody will see your posts as they’ll be buried among all others that are posted at the right time. Frequency is also an issue where you need to find a perfect measure. You need a balance between inactivity and spamming. Make sure to post content often, but don’t be too annoying as this can cause the opposite effect.
Don’t forget about the option of pinning posts. Choose the most important post that will introduce your business in more detail that the “about section”. Here you can post more information and key things that might interest people who visit your page. Pin that post and that way you don’t need to worry about people missing important information.
In order to make sure your business page is efficient, you definitely need to try hard and know that it’s not just a “one-time-job”. Think of your Facebook page as a plant or a pet, it needs food and it needs to grow and develop. Most importantly, it needs attention on a regular basis. As long as you understand that, you won’t have a problem with the number of followers.
Author Bio: My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog and you can reach me on Facebook and Twitter.