Most businesses and organizations today use the free tool called Google My Business (GMB) for their online presence in various search engines. Because of this, the GMB listing has become essential in local companies to show up Search Engine Results Pages (SERPs) and Google maps.
Plus, Google My Business has added a few features which enhance the GMB listing of local companies. This helps boost their ranks in local searches. So if you are planning on taking advantage of this tool, here are seven various ways to optimize your GMB listing and rank more on local searches.
Complete Your Business Profile
First things first, create a business profile that’s accurate, comprehensive and updated. Make sure you put all the information about your business which you think is helpful to your potential customers and any blogger outreach services you’ll be doing. These include your business’:
- Contact Number
- Website Link
- Opening Hours
- Questions and Answers
- High-Quality Photos
- And other fields
Once done, it will be easier for your potential customers to contact and find you. Also, this will give your business a higher chance to be ranked by Google in the SERPs.
Post Relevant Content
There’s a Google Posts Section where you can directly engage with users on the Google Map or SERPs. With this, you can quickly post any business related stuff including company announcements, upcoming events, product promotions, blog articles, holiday messages, and others.
A lot of users check out a business based on recent posts online. With that said, you have to make sure that you are posting high quality, useful and relevant content on your Google My Business Profile account.
Choose A Relevant And Specific Category
To help Google understand your business and decide which category your business belongs to, you have to choose a category selection. From the provided list, select the most relevant category since you won’t be able to make your category.
But, if you can’t find the category that fits your business, select a more general classification. Once in a while, do a regular check to see any updates on the category option for any new opportunities which fits better in describing your business.
Upload Only High Quality and High-Resolution Photos
Image optimization is one of the cheapest ways to get some mileage for your GMB listing. Google states that businesses with images usually have 42% more requests for their whereabouts and directions. And the best part? They get 35% more website clicks in comparison to businesses that don’t have any photo.
By utilizing high-quality photos, you are providing your potential customers of what they can expect from you. Take, for example, if you include a business logo or anything that showcases your businesses, they’ll get to know more about you. Plus, don’t forget to add a 360-view interactive tour. It boosts your business.
Use the Right Image Specifications
Also, here are some image specifications to follow so that your photos will look best on your listing:
- Photos should be in PNG or JPG format
- Image size should be from 10 KB to 5 MB
- Minimum resolution for the images should be 720 px wide and 720 px tall
- All images have to be high-quality
- Avoid using excessive filters and alterations
Use a Local Contact Number
Be consistent with your contact numbers. Don’t forget to a phone number that has your local area code. With this, Google can detect that you are a local.
Plus, you have to ensure that your phone number in the listing is also on any of your business’ landing pages especially your homepage.
Monitor the Q and A Section of Your Google My Business
One of the great features of your listing is the question and answer section. Potential customers can ask you a question about your business, and you can provide the information in return.
This allows you to communicate directly with your customers. But, if you fail to monitor this section or fail to respond as a business, it can result in misinformation about your company and may even give you a negative reputation.
Create a list of FAQs
Preempt the Q, and A’s of your Google My Business listing by creating a FAQs list. Monitor your listing and be proactive. Ask your sales team to identify the queries that people usually ask and add these to your list.
Gather and Collect Google Reviews
What’s the best way to show your potential customers that you are a great business? Use Google reviews. After all, nothing speaks louder about a company other than their customer’s reviews. Gain the trust of your clients and engage more with potential customers by collecting positive and conclusive reviews.
Plus, online reviews do influence your business’ search result rankings including the click-through rates.
With all of these said, collect and gather reviews from your customers and optimize your business listing. Even if you already have a great business, any potential customer will dig in your review section to check your business’ credibility.
Encourage your customers
Actively encourage your happy customers to leave a review on your Google listing. This way, you can collect online reviews. Or you can add encouragement to the advertising materials you are putting up in your shop.
Good reviews are well and good but don’t forget about the negative ones. Respond to all the reviews. This is a good practice and is sure to be cool. Stay calm when dealing with rude and unfounded reviews.
It’s not that difficult to optimize your Google My Business (GMB) listing if you know what you’re doing. Every change you do to it has a positive effect on your SEO. By optimizing your listing, you get to enhance your online presence. Don’t forget to monitor the Q and A section of your listing and provide complete information about your business.
Lastly, here’s a tip. If you want to increase your reach, don’t forget to try contacting a blogger outreach agency for their blogger outreach packages. These aren’t that expensive. Take advantage of their link outreach services and guest posting service.
Alexandra is a content writer who loves to write about digital marketing and blogger outreach services. She aims to help businesses expand their reach using the internet.