Looking to update your website and are curious about the latest medical spa website design trends?
Your website is typically the first point of contact for most visitors; with web development evolving so quickly, your website can quickly get outdated and fail to attract the attention it should.
This blog post will take you through 2023’s med spa website design trends that you can expect to see in the upcoming year.
13 Medical Spa Website Design Trends in 2023
1. Page Speed Remains Critical
Just as expected, page speed remains critical to both user experience and SEO just as it did in the past. This has been reinforced ever since Google’s Page Experience Update in 2021, where page experience became a ranking factor. Page experience includes core web vitals like page speed as well as other elements like mobile-friendliness.
Use Google’s free PageSpeed Insights test to measure your page speed; you’ll also get a list of performance-related tips to improve your website in the event that certain areas fall below industry standards.
A related medical spa website design trend that will continue to take precedence into 2023 is lazy loading (also known as on-demand loading). Since most people never make it to the very bottom of the page, this ensures that web browsers only download content currently on the screen. This way, you don’t waste server resources on content that might not get read.
2. Accessibility is Key
We’re hearing more and more about accessibility these days, and this is only going to continue in the years to come. Accessibility is all about making your website as inclusive as possible and accessible to those with disabilities.
In fact, the American with Disabilities Act Standards for Accessible Design actually requires that your website be accessible if you’re a private organization with more than 15 employees otherwise you could face a lawsuit. However, it’s an important part of customer service and conversion as well.
Read more: Med spa laws by US states
To make your content more accessible, here are some tips:
- Include ALT text (descriptions of images)
- Make your links descriptive (instead of “click here,” describe where the link will take visitors)
- Include captions in videos
- Use plain language (e.g. avoid acronyms)
3. “Book Now” Buttons
More and more medical spas are incorporating book buttons into their website design. This gives potential customers the ability to book your services straight from your website (all per your set schedule). Medical spas usually reduce scheduling and admin time by up to seven hours every single week, but there are a variety of customer service benefits of online booking as well.
Beyond online booking, there are many reasons why many medical spas are moving to medical spa practice management software as well, including:
- Reduced scheduling and admin-related time (intake and consent forms are automatically sent out in advance)
- Reduced no-shows with automatic text and email reminders
- The ability to seamlessly manage clients digitally (no more spreadsheets!)
- Easier charting (chart from your tablet!)
Get a Book Button for Your Website
4. Thumb-Friendly Mobile Navigation
Next on our list of med spa website design trends? Thumb-friendly mobile navigation! Responsive web design – making your website look great on various devices – is no longer enough. In 2023, thumb-friendly mobile navigation will continue to take precedence.
Since the majority of people use their mobile phones by scrolling with their thumb, thumb-friendly mobile navigation means that your website should have your navigation bar and menu close enough that your thumb can reach them. This makes your site more comfortable to use.
5. White Space
White space (also known as negative space) has been a priority for years and that continues to be true in 2023. Content-heavy websites should be broken up with a lot of white or empty space to make reading easier and to guide attention to the most important areas of the website.
In some ways, this medical spa website design trend is related to the above. Not only has there been a trend toward minimalism in home decor, but this trend is also making its way to websites as well.
Minimalism is all about simplicity. Think: few colors, simple navigation and not a lot of bells and whistles.
Of course, this is not to say that everything on your website has to be dull. In fact, there are several fun design trends in 2023 that we’ll cover below.
Say goodbye to spreadsheets forever!
7. Text-Only Hero Images
It’s becoming increasingly difficult to capture attention. Considering that the hero section (also known as above-the-fold) is one of the most important areas of your website, it’s a good idea to always revisit what the latest and greatest is in terms of website design.
In 2023, more websites will be moving away from having typical background images in favor of eye-catching typography instead.
As an alternative to the text-only hero section, a full-height home page section will also be a 2023 website design trend; this offers a lot of extra real estate to tell your story in more detail.
Gradients are not new, but they will continue to be popular in 2023. The great thing about them is that they’re versatile and can either be bold or subtle. The reason why gradients remain so popular is that they’re so eye-catching!
Interactivity is another med spa website design trend in 2023. It’s all about getting potential clients to engage with your website in some way, like filling out a personalized skin assessment. Other examples include polls and surveys.
Smart medical spa management made easy
10. Organic Shapes
Geometric shapes were a big website trend in 2020, but 2023 will see a shift away from geometric shapes and toward more organic shapes – i.e. shapes that don’t involve straight lines and are more irregular and imperfect.
A good example of organic shapes is those that are found naturally in nature.
Fittingly, organic shapes lend themselves well to medical spa websites where relaxation is a big aspect of getting people to visit you.
11. Scrolling Takes Center Stage
If you’re looking to inject a bit of fun into your website, scrolling might be the way to do it.
You might not have given a lot of thought to how users scroll your website, but there are actually several scrolling-related website design features that are poised to become popular in 2023.
The first is parallax scrolling; as a user scrolls past an image, different elements move at different speeds, making the scrolling experience more engaging. In this way, it’s similar to a 3D effect.
In addition to parallax scrolling, animated cursors are also poised to become a 2023 design trend. Animated cursors are a fun way to have visitors interact with your website.
If you’re thinking about rebranding your website in 2023, illustrations are a great way to do it. Illustrations offer a more modern look over photographs and help make your website stand out from other sites.
Smart medical spa management made easy
13. Product Showcase
As a medical spa, showcasing your product line-up is an important aspect of your website.
In 2023, there are several website design trends, particularly for e-commerce websites, that will become popular:
- Mico Animations. In 2023, more website designers will be thinking about how their site moves. Just as it sounds, micro animations, which have been around for a few years, are small animations that not only add an element of playfulness but are also going to be seen in the e-commerce space to give customers a more dynamic view of their products. For instance, instead of having a static photo of your products, the product might move around in a 360-degree circle on the page.
- Blending Photos with Graphical Images. This trend has been popular on social media and is also making its way to websites. The idea here is to mix photography with graphical elements, bringing a greater sense of fun to typical images.
Wrapping it Up
2023’s medical spa website design trends will borrow from a lot of what we have seen in the past: page speed, accessibility and white space to name a few. While more sites will become minimal in terms of colors and navigation, there are still ways to interject fun into your website, including interactive quizzes, illustrations or micro animations.
Will you be incorporating any of these med spa website design trends into your new website? Let us know in the comments below!
Interested in learning more about medical spa practice management software? Book a demo with a Yocale product specialist today.