How a large beauty salon in Surrey Vancouver scaled up with Yocale
Business Overview
Uptown Salon and Spa has been a go-to spot in South Surrey for over 20 years, with a core philosophy of helping people look and feel their best. From haircuts and facials to laser treatments and microneedling, they’ve got something for everyone. They take the time to understand what you want and make sure you leave feeling confident, whether it’s for a special event or just your daily routine.
Business Type
Beauty Salon & Spa
Business Location
Surrey, BC, Canada
Business Website
Services Used
Yocale Platform – Yocale Marketing – Yocale Pay
Centralizing and automating client management with the Yocale Platform
Automating appointment scheduling and client management
Success has its own struggles; Uptown found itself with seven busy staff members at a bustling salon. To that point, they’d relied on a mixture of different systems to manage calendars, schedules, and client records. At some point, the amount of time spent keeping all these in line with one another was taking away from everyone’s ability to provide high quality service.
Bringing all these different systems together into a single platform was a turning point for the salon’s administration. With some setup assistance from the Yocale support team, Uptown was able to centralize their client records, appointment schedule, service catalog, and payments in one place.
Clients could now easily browse the entire range of services Uptown offered, book themselves in, and have that appointment land in a calendar that automatically took time off and other bookings into account. Each staff member gets a clear view of their own upcoming work, and can manage their own notification settings, ensuring they are always aware of what’s coming next.
A significant amount of manual bookkeeping had been removed from the day-to-day of everyone working at Uptown. These automations helped cut down time spent on those manual tasks by up to 85%. The result was getting the team to focus more on what their technicians and stylists were passionate about.
Online forms and visual charts for receiving and storing customer records
Uptown Salon & Spa also automated the process of collecting client information. Using Yocale, they were able to make service specific intake forms part of the booking process. This ensured that staff members came equipped to each appointment with the info they needed to deliver top tier service. Clients were equally happy, as they could arrive and expect to be treated immediately, rather than being made to fill out a form.
Forms were both taken from Yocale’s pre-built library and edited to Uptown’s needs, as well as created from scratch by the Yocale support team in line with Uptown’s expectations.
They also used HIPPA secure forms to store consent forms filled out by customers after consultation sessions and could keep them only visible to their internal team.
The results: 92% increase in the total number of online appointments within six months and 4% no-shows
Yocale was really helpful when we started using the platform. Setting up more than fifty services was challenging for us. But they helped us to switch over from the previous platform easily. Having the forms online is really useful, as we can ask our customers to fill them out before each appointment.
Yocale Marketing
A new search-optimized website for a better user experience
For large salons that offer a variety of services, it’s important to have a website that can represent everything with a simple and smooth flow that doesn’t overwhelm the audience. Yocale Marketing team designed an easy to navigate and SEO optimized website for Uptown Salon & Spa representing their main services.
Search paid advertising on Google to attract more traffic to their website and appointment scheduling page
With automating and saving time on admin tasks, Uptown Salon & Spa team gained more time to provide services to people. Running ads increased awareness and drove more traffic to their website resulting in over 600 new clients for one specific facial service.
The results: 50,000 impressions - 11,000 website visits - 1,000 conversions
At Uptown Salon & Spa, we offer a lot of services, but the main service that we wanted to get more traffic for was the microneedling via our special machines which are called the Morpheus8. We’re now getting a lot of demand for this service which is really impressive. We also received a lot of positive feedback from our customers about the new brand website that the Yocale Marketing team has created for us. They always implement the new requests that we have on our website to make sure we’re always showing the updated information to our clients.
Yocale Pay
Switching to a low-cost payment processing system to save money
Card processing fees are an unavoidable expense for every business. Uptown chose Yocale Pay card processing provider resulted in up to 30% saving in transaction fees. Uptown Salon & Spa also received the advantage of Yocale Pay 24/7 support to avoid any long-term difficulty or technical issues.
The results: 25% overall reduction in processing fees on a monthly basis
We realized how high some of the fees on card transactions were, especially on contactless and mobile payments, it began to seriously cut into our margins. After discovering Yocale Pay, they calculated the percentage that we could potentially save. That was one of the best decisions we made for our salon and we’re really happy with the new modern terminal.