Chief Operating Officer Thoughts: The Power of Analytics for Appointment-Based Businesses

Imagine how telling it would be if you knew where your online appointments were coming from? 

What if you knew which staff members or locations had the highest sales? 

This is the power of analytics.

Hi, it’s nice to meet you. My name is Aydin, and I’m Yocale’s Chief Operating Officer here in Vancouver. You may have already met Arash, our co-founder – I am his brother! (A bit of background, in case you’re curious: I’m an executive who has spent the last two decades building high-performing teams to increase operational effectiveness and profitable, sustainable growth). 

Long story short, just like you, I know how important data is for streamlining and optimizing operations. That’s why we have spent the last few months upgrading our reporting tool (you can get the quick details here!), and why I wanted to write to you today to make sure that as a Yocale user, you know all about the data you now have so you’re getting the absolute most out of our software!

The Power of Analytics for Appointment-Based Businesses

I know better than anyone just how difficult it can be to get the data you need to make better decisions. Tools can be complicated, expensive or worse – both! This is a critical point for businesses that aren’t currently using scheduling software because they just don’t have access to helpful data. And that’s why they’re at a disadvantage across multiple different levels. 

But for current Yocale users, here’s the good news: our upgraded reporting tool means more data (while still being as easily accessible as ever). In a nutshell, we did two things: i) gave you access to more data and ii) added “drill down” capabilities so you can filter your data even further. The total effect is below:

1. See Source of Bookings = Improved Marketing Efforts. Businesses are continually asking where did you hear about us? If you’re not seeing a lot of bookings through Google, for instance, perhaps it’s time to optimize your Google My Business listing. 

2. See Most Popular Services/Products, Top Spenders or Most Visited Clients = Optimized Operations. If you know your most loyal customers, you want to do whatever you can to make them happy. Perhaps this means upgrading their service or giving them a free product. Whatever the case may be, being able to harness the power of analytics means you’re able to make the best possible decisions for your business.

Interestingly enough, did you know that the top reason why customers switch brands is because they feel underappreciated?

And with the ability to drill-down on your data, you can:

3. See Top Staff Members or Locations That Had the Most Sales. Again, it’s about having the right data so you know where to spend your time. This sort of information can be especially useful for multiple-location enterprises who are struggling to analyze the performance of staff and locations. 

In fact, you can read our case study about how AAA leveraged Yocale’s custom dashboards to gain insight into its locations and agents (and even their marketing campaigns via Yocale’s Google Analytics integration). 

Wrapping It Up

With the right scheduling software (like Yocale!), you can leverage the power of analytics and data to gain insight into many different aspects of your business, from operations to staff to marketing initiatives and more.

But did you also know you can create custom dashboards?! For instance, perhaps you wanted to know the average appointment time so you can eliminate unnecessary waiting time (and improve customer service) or so you could optimize your day and fit in more clients?

Whatever the case may be, get in touch with us because there is a good chance that we can provide you with this data so you get the most out of Yocale.