The best online scheduler shouldn’t just help organize and grow your business – it should also help bolster your online presence!
In our technology-driven world, a vast majority of people are using services like Google and Yelp to navigate local businesses and book appointments. As such, it’s crucial for businesses to maintain an online presence in order to capture the attention of these clients.
However, establishing a prominent online presence that will draw in customers and have business booming like never before doesn’t have to break the bank. Nor does it require you to perform some type of digital wizardry!
Online schedulers like Yocale don’t just simplify booking for your clients. They also make it easier than ever to improve your online visibility and page rankings – even if you don’t have an existing website.
With powerful built-in features like automatic SEO and Google Reserve, there’s never been a better time to reap the rewards of an online scheduler!
Let’s take a closer look.
Your Business, Online-Ready
Take a moment to perform a quick Google search for your business right now – what comes up?
If you haven’t looked into creating an online presence for your business yet, the search results may be mixed.
If you’re currently without a website, you might see your business listed by review services like Yelp. While some visibility is definitely better than none, these pages might not represent your business in the way you’d like it to be depicted.
Take a look back at the search results. Remember that whatever you’re seeing is most likely what your customers are seeing.
We know that when customers go to make online bookings, accessibility is everything. So the question here is, looking back at your Google search results – how accessible are your services?
Is it easy for your customers to begin booking with you? Are they limited to booking via a phone call, or can they book via your website?
The beauty of using an online scheduler is that it creates an accessible, SEO friendly, and professional-grade online destination for your business.
Instead of being forwarded to your Yelp page – or perhaps a competitor’s (yikes!) – your customers can be redirected to a SEO booking page that represents you and your business at its best.
By including the essentials such as your business hours, services offered, staff profiles, and a description, potential customers will be delighted to get to know you. Once they’re well-acquainted, booking an appointment is as effortless as clicking “book now.”
Real-Time Information For Your Customers
While static business pages and classifieds are marketing tradition, they don’t quite fit the nature of business.
Real businesses are dynamic – not static. Your business is continually transforming itself, and because of this, things change!
One week, your hours of availability may differ due to holidays or planned vacation time. Your staff will likely be in rotation. You might replace an older service with a newer one.
A static online listing or page for your business can’t possibly keep up with these changes.
Thankfully, a dynamic online booking page can.
As your business evolves and grows, so will your booking page.
Your customers will be able to see your availability in real-time, should your hours of operation change.
Any available services will be visible online and up-to-date. Your loyal staff will be accounted for, each with their own online profile.
This is a great way to cut down on telephone calls and confusion regarding specific aspects of your business. Everything regarding your business will be online and automatically updated, 24/7!
Online Booking Made Easy
Offering your clients online booking is a sure-fire way to boost the success your business. In fact, it’s practically a no-brainer!
Not only does online booking make the lives of your existing customers easier, but it also increases the chances of new clients booking.
In 2015, a survey published by Yodle identified that 33% of surveyed customers believed offering online booking set a local business apart. Another 28% of people from the same study stated that they expected online booking.
That’s roughly 2/3rds of responders total reacting favorably to online booking, or even calling it obligatory.
With the increasing emphasis on mobile technology, more and more people are turning to the convenience of booking via their smartphone, too. In 2015, Google stated that more searches were taking place on mobile devices rather than desktop computers.
With this data in mind, it’s essential to make your online booking process simple and convenient, across both mobile and desktop platforms – something online schedulers do extraordinarily well.
If you already have a website, adding a prominent and eye-catching “book now” button does the trick.
Most scheduling software provides you with a link to paste somewhere on your site, and from there, the software will handle the rest.
Or, if you prefer using a Facebook page, integration is straight-forward there too!
Lightning-Quick Booking With Google Reserve
Think back to your Google search results for your business.
Wouldn’t it be great if customers could book with you, right from Google? What if there was no need for additional click-throughs or further website navigation?
If online booking wasn’t easy enough already – online schedulers supporting Google Reserve make it even easier!
This works by adding a “book now” button to your business in both Google Search and Google Maps. If you’re not familiar with what this looks like, it’s the right-hand sidebar that appears alongside some searches.
Typically, this sidebar includes links to the business website and for directions. But with Google Reserve, a nifty little “book now” button is added, too – making new appointment bookings a mere click away.
If a user has Google Wallet set up, they can even use it to pay during the booking process. Groovy!
The best online schedulers make your services more accessible and convenient than ever. With improved SEO, page ranking, and increased online visibility – taking your business online has never been easier!
We hope you’ve enjoyed this post! For more business strategy – online and off – keep up with us here at the Yocale blog, five days a week.