Fascinating Marketing Tactics That Can Help Your Business Grow

This is a guest post by Mia Stokes.

Today’s consumers are being bombarded with advertisements and, as a result, they have become saturated, with two-thirds of them reporting that they have become fed up with so many adverts and promotions. This means that it is time to take a different approach. If you are short of money, there are still a plenty of other ways to help your business grow, which are more efficient and money-saving on top of that.

Here are some of them:

Give Some Stuff Away For Free

The words “for free“ are powerful words in the world of marketing. It attracts customers like a magnet. Offer a free gift-with-purchase and you will find out that customers have become more attracted to your products. People simply love getting stuff for free, even if they end up paying more for the most expensive products. Give away a printer along with a computer, a dryer along with a washing machine etc. Not only that, you will convince your potential customers of the value of your product, but you will attract them by simply using a magic word “free“.

Sponsor An Event

Sponsoring a business event or a special event is a great way to step into the spotlight and get your brand noticed. Not only that it will potentially bring you new clients and customers by introducing them to your business, but it also shows social responsibility, because you are doing something for the benefit of everyone. Imagine sponsoring the concert of a popular (even if only locally) music star who is followed by thousands of fans? All of them could become your customers in the future.

Run A Contest

People love participating in all sorts of contests and trying their luck. You can organize a contest such as “every 10 customers will win 100 dollars“. To increase public interest, make a contest fun and interesting. Remember, your goal here is to get some free advertising and increase engagement. In order to accomplish that, make sure to mobilize your social media channels and spread the word.

Use The Exclusivity Concept

Launching an exclusive offer is a great way to enhance the feeling of excitement and loyalty among your customers. To make it even better, you can discount your product. However, if an exclusive offer is very enticing, that discount could be only a small one.

Start A Blog

Starting a blog is a great way to offer valuable information to your potential or current visitors, get closer to them and convince them that you are an expert in your field.  Not to mention what it does for building brand awareness. Make sure to publish regularly but also strive to write a quality and SEO-optimized content.

Stand Out From The Crowd

It may sound like a cliche, but you should strive to be different. In other words- you want to zig when everyone else zags.  How can you do that? Well, a good first step would be to stop recycling over and over again what everyone else writes (by using the same or slightly different expressions). You can not blame the people if they simply mark their 100th “ 5 ways to…“ type of mail as spam, instead of bothering to read it.

Also, remember that “there is no such thing as bad publicity“. If everyone else in your industry is taking a certain stance, you should take a contrarian stance, even if it is considered controversial. It will drive traffic, people will be commenting, sharing, clicking. However, make sure that it is relevant to your industry and that you really believe in what you are claiming and can make a strong case for it.

Email Marketing

If you think that email marketing is a thing of the past, we ask you to reconsider. It remains the best way to connect with your customers and send out notifications and newsletters. On top of that, it is inexpensive and gives an access to 91%  consumers who report checking their email at least once a day.  With 52% of mobile phone owners accessing their emails from their phones, make sure that your emails are mobile friendly (by checking your subject line length etc).

Choose One Social Media Channel

While spreading your business to a number of social media channels may seem like a good idea, it is usually not the case. What you need to do is choose a social media channel which is the most appropriate for your target audience and industry. If you like to share your ideas and blog frequently, you could opt for Facebook which gives you an access to the largest pool of potential customers.

However, if your business requires you to post a lot of visual content your best option is probably Instagram. Have noticed that people have been retweeting you on Twitter? Then go ahead and focus on that platform. The point is to choose what suits you the best. To measure your social media marketing results, you can use a number of social media managers such as HootSuite.

Traditional marketing costs can be too much to handle, especially for small and medium-sized businesses, because they usually can not afford to pay for their presence on TV or in newspapers. Luckily, everything has been moving online, including marketing. People hardly ever watch TV nowadays (relocating to YouTube instead) and they are increasingly using social media channels as their main source of information.

This gives an advantage to small and medium-sized businesses because they can grow by using a number of simple, inexpensive and effective marketing strategies. The best of all these strategies are often neglected by their more wealthy competition. Starting a website, using social media networks to build an online presence, launching an effective email marketing campaign or guest blogging these are very simple and cheap strategies, but with proven results when it comes to attracting customers.

Author Bio: My name is Mia Stokes. I am a freelance blogger and writer. Being a writer has helped me know the world in a way that I could not imagine. Learn more about me at my Website and Twitter.

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One Response

  1. A real marketing techniques that help grow a business. This is a good content.