Yocale For Business https://business.yocale.com Fri, 28 Apr 2017 19:05:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.4 https://business.yocale.com/wp-content/uploads/2015/10/cropped-yocale-y-logo301-150x150.png Yocale For Business https://business.yocale.com 32 32 How To Do YouTube Marketing The Right Way https://business.yocale.com/how-to-do-youtube-marketing-the-right-way/ https://business.yocale.com/how-to-do-youtube-marketing-the-right-way/#respond Fri, 28 Apr 2017 19:05:00 +0000 https://business.yocale.com/?p=34801 Yocale For Business
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Everyone loves a shocking statistic, so here are a few for you. Every minute, 300 hours of video are uploaded to YouTube. Every day, the world spends 46,000 years watching YouTube. Years. Those are pretty impressive numbers. Indeed, YouTube is the third most visited site on the Internet and it has over a billion users. […]

How To Do YouTube Marketing The Right Way
Arash Asli

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Yocale For Business
Yocale For Business -

Everyone loves a shocking statistic, so here are a few for you. Every minute, 300 hours of video are uploaded to YouTube. Every day, the world spends 46,000 years watching YouTube.

Years.

Those are pretty impressive numbers.

Indeed, YouTube is the third most visited site on the Internet and it has over a billion users. As you can see, that’s a lot of visibility that businesses could be taking advantage of. And it’s an entirely free platform.

By now, you know that video is the way of the future, with a large percentage of video projected to be in video form now and in upcoming years.

There are many, many reasons why businesses should be thinking seriously about video marketing and YouTube marketing in particular.

On top of the visibility and ability to connect with your target audience on a massive platform, the video medium gives you the opportunity to build credibility. It allows you to establish yourself as an authority. At the end of the day, YouTube offers a solid path to conversions and revenue.

(By the way, Yocale can help you with increasing your visibility on Google).

Even small businesses can get a lot out of YouTube marketing. But, you have to do it in the right way in order to be seen and heard.

1. Creating The Right Kind Of Videos

For a video platform, the only way to grow your brand on YouTube is undoubtedly going to be creating the right kinds of videos. Ultimately, this means that your videos should be helpful. However, there’s a lot more to it than that.

Whether you create how-to tutorials, answer frequently asked questions, or interview experts, you should provide valuable content that your target audience is going to find particularly helpful. As far as the actual content of the video itself goes, that’s the foundation right there.

‘How to’ videos are growing 70 percent each year.

In fact, that’s the case whether you’re writing content for your blog or producing content for YouTube, but it bears repeating.

Here’s another way to think about it. if you can write a blog post on a given topic, you can certainly make a video about it. You can even collaborate with others and build your audience through theirs.

Another aspect of video creation has to do with the length of your videos. In terms of video length, you need to get your audience to reach the end of your video so that they will see your call to action (more on that below).

Of course, as we mentioned, the content needs to be more than simply helpful. That’s a strong foundation, but it isn’t enough to get people to continue watching your video.

It needs to be presented in an exciting way that is going to push people forward, whether that’s with your voice or some other technique. Here are a few guidelines:

  • A video that gets people watching from beginning to end has a story to it; that is, it is propelling the user through some kind of narrative, whatever that may be, from beginning to end.

You could be reviewing a spoon and still create a story out of it. Another way to think of it is to provide your audience with an experience. Without good storytelling, your videos will just not be as effective.

  • If you or someone else is going to be on screen, consider writing a script so that you know what you’re going to say. Engage people with your voice. Use editing to spice things up, whether that’s jump cuts or another film technique.

In order for that happen, it is important that your videos are snappy and never excessively long. A video could be as short as three minutes, but ideally no longer than ten.

Here’s a more in-depth look about how to insert life into your YouTube videos through the art of storytelling and other film techniques from a popular YouTuber.

Pro Tip: YouTube provides a lot of in-depth information regarding who is watching your video and how they found it, both on an individual video basis, but also across all of your videos.

Either way, look at your insights to check on your most popular content, giving you an idea of what video content you should post more of in the future.

But, here’s an important caveat. From time to time, it is a good idea to produce other content that’s not necessarily directly related to your specific products or company. These types of videos are meant to be entertaining or compelling and pique interest that way.

Keep in mind that off-brand content still reflects positively on your brand. Just don’t produce this content all the time; you don’t want to confuse your audience.

Pixability’s industry study on how the top 100 brands are using YouTube found that the most successful companies produced a wide range of content.

They produced shorter content directed at those near the beginning of the buying cycle and longer form content being used to appeal to those who were already invested in their products.

So, to recap: helpful, valuable content is the foundation of a successful YouTube marketing strategy.

But, you need to present it an interesting way, perhaps by doing something like projecting your voice as if you were on a stage (this takes some practice), and, ideally, your video should have a storytelling component to it.

From time to time, mix it up with an extra compelling video.

But: there is another very important aspect to your video creation.

Pixability’s study also found that the most successful companies have 50% more videos than channels without as much success. Moreover, these successful companies were the ones posting regular content.

Indeed, there is a correlation between producing regular content and achieving success.

Often times, the posting frequency aspect doesn’t get as much attention as it should. The reason why frequency is so important is because it allows you to build a loyal base of viewers, who will come back to check on your channel if they know you’re posting regularly.

You may want to even go so far as to commit to a certain number of videos a week and tell your audience this in your channel trailer or on your channel banner. But don’t set yourself up for failure.

People are much more inclined to subscribe to your channel if they know you’re posting somewhat regularly. This may only be once a week, but the point is for it to be regular and consistent.

If you have doubts that you won’t be able to commit to a regular posting schedule, don’t commit.

Of course, while you want to produce regular video content, you don’t want to spread yourself too thin; you also don’t want to release subpar content at the risk of putting out yet another video.

That’s not to say that every video needs to have a high production value (in fact, that isn’t the case at all). You do, however, want to avoid churning out videos for the sheer sake of it.

In wrapping up this section, allow us to direct your attention to one final important aspect of making your videos. Remember the purpose of video creation in the first place.

Since the purpose of your YouTube videos is to drive people down the sales funnel, your videos need to point them in that direction. Create an educational video but giving them just enough information so that they are left looking for more. You will also want to implement the steps below.

With that, we suggest you proceed to step two.

2. Include Calls To Action In Your Videos

When it comes to creating video content, businesses have a handful of purposes for creating that content in the first place.

Ultimately, a YouTube video that is specifically designed for marketing purposes wouldn’t be doing its job if you didn’t include a call to action. The key is to keep them engaged until the end and then, once they’re there, you include a call to action.

You can include clickable calls to action, such as links to previous videos or a subscribe option throughout.

If your video is longer, aim to include a call to action every three minutes.

Keep in mind that these annotations also come in handy if you happen to have content that’s out of date. Instead of deleting the video, you can create a new video and include an annotation to direct people to the new video.

Whether you want to use YouTube as a platform to direct viewers back to your website so that they can interact further with your company’s services or products, or to capture a lead, you need to always have this in mind. You may even use YouTube to make a direct sale.

If your goal is lead generation, here is how you would optimize your YouTube videos to meet that goal: mention the link at some point in your video and explain the benefit of subscribing to your list.

Be sure to track all of your leads as these people are now familiar with your products/services and therefore further down the funnel.

If you want to make a direct sale, include a call to action in your video and then provide a link in the description box that goes directly to where they can make the purchase.

Also don’t overlook including subtitles in your videos. This will allow your content to be seen by a greater number of people, from those watching videos in public without sound (there are many) to the hearing impaired.

3. Make Your Videos Findable [Optimize For SEO]

Once you created your content and included calls to action in them, the next step is to optimize your videos for SEO purposes – that is, make them findable.

Your video creation efforts will be entirely wasted if people aren’t finding your content. In other words, SEO is an integral part of YouTube, just as it is when producing content for your website. YouTube is the second biggest search engine, after all.

At a very basic level, your keywords should obviously be relevant to your particular industry. Don’t make the mistake of trying to cold sell to someone who isn’t ready to be sold to yet.

In short, keyword research is necessary. What keywords are people using to find your video? Don’t make the mistake of using the Google Keyword tool. You want to use the YouTube Keyword Tool.

That’s because although people search on both platforms, they search for different things on them. On Google, they might be searching for weather updates while on YouTube most people are searching for entertaining videos or very specific tutorials.

Indeed, YouTube SEO and Google SEO are very different. After you’ve conducted the necessary keyword research, you want to incorporate the following SEO practices into your video.

In fact, the best brands in Pixability’s study optimized their YouTube videos by keeping twice as many playlists for one, and two, video tags. Here is how to optimize your video tags.

As far as playlists go, you can create playlists for your most popular videos or a playlist dedicated to all of your videos that highlight your products or services the most. The choice is yours, but there are a couple of options to consider.

You also want to pay attention to the title of your videos as well as your video’s description. Ensure that you incorporate targeted keywords in the first few words of your video’s title without making yourself look like spam. That would be silly. No one wants to look like a ham.

Bold your keywords in the description, but don’t include too many keywords. Include a link to your call to action at the beginning of the description, whether that means getting them to share the video or any other action you want them to take. Remember: always have your goals in mind.

That same study found that not only were the most successful brands on top of SEO practices, but they also applied consistent branding in their metadata, including titles, tags and descriptions.

In summary:

  • Titles (include keywords in the first few words)
  • Tags
  • Descriptions (fairly keyword rich, call to action at the beginning, bold keywords)

Consider, too, that page views, subscribers, comments and likes can also increase your visibility.

Another important aspect of ranking? Video responses. Video responses are followed by comments, which are followed by likes, which are followed by the number of views on your videos. In short, encourage others to make video responses.

4. Optimize Your Channel Page

A channel page, for all intents and purposes, is similar to a home page. You can add banner/channel art to reflect what your videos are all about.

If viewers stumble upon one of your videos and then descend into a dark hole looking at all of your video content, this is where they will go to learn more about the person or company behind the video creation.

That’s why you should use your channel page as another means to drive people to your website. Include links to your website and social media pages.

Make use of your banner, as this provides a visual cue about what your brand or business is all about, in addition to giving you the ability to include clickable links. Your banner is prime real estate for calls to action.

You also want your channel to be on brand. Choose colours that match your own branding. Here is a more in-depth look at how you can brand your channel for marketing success.

5. Use YouTube Ads

There’s Google AdWords. There’s Facebook advertising. But there’s also YouTube advertising.

Remember those mind blowing statistics we mentioned at the beginning of this article? That’s exactly why you should consider YouTube advertising (if you’re serious about YouTube, of course, which you really should be).

Just as you would bid on keywords in traditional pay-per-click advertising via Google Adwords, the premise is similar for YouTube. The benefit is that it is much cheaper.

Pixability’s industry study mentioned above found that the best brands made use of targeted YouTube advertising on a very regular basis.

Another part of the keyword process is testing how they did. In order to be able to do this, ensure that keywords have a minimum of 1,000 monthly impressions. While you’re testing your keywords, also make an effort to test video lengths and even a handful of target audiences.

Also ensure that when you’re bidding on keywords, you set your budget low enough to ensure that you don’t spend all of your budget on a single keyword.

Here’s how a step-by-step guide to doing YouTube advertising.

6. Share Your Videos On Other Platforms

You’ve heard it time and time again. And, you are about to hear it once more. Social sharing is, yet again, very important when it comes to successful YouTube marketing. But don’t take it from us.

Take a look at the Pixability study, with Facebook and Twitter being their most important sources of traffic. Every time you post a new video, you can also consider writing a blog around it. Or you could include it as a link in an email newsletter.

If you haven’t started a YouTube channel, you should probably give it some serious thought. If you have, this is how do to YouTube marketing the right way.

In the meantime, you can read more about the topic of video marketing here.

How To Do YouTube Marketing The Right Way
Arash Asli

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Improve Your Website’s Load Time To Improve Your Sales https://business.yocale.com/improve-your-websites-load-time-to-improve-your-sales/ https://business.yocale.com/improve-your-websites-load-time-to-improve-your-sales/#respond Mon, 24 Apr 2017 22:30:38 +0000 https://business.yocale.com/?p=34652 Yocale For Business
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Around 50 per cent of web users expect a site to load in two-seconds or less, abandoning the page if it hasn’t loaded within three-seconds, according to surveys conducted by Akamai and Gomez.com. This means that the difference between securing a sale and not securing a sale lies only in a few seconds difference, and […]

Improve Your Website’s Load Time To Improve Your Sales
Arash Asli

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Yocale For Business
Yocale For Business -

Around 50 per cent of web users expect a site to load in two-seconds or less, abandoning the page if it hasn’t loaded within three-seconds, according to surveys conducted by Akamai and Gomez.com. This means that the difference between securing a sale and not securing a sale lies only in a few seconds difference, and it doesn’t stop there.

Approximately 44 per cent of people would tell a friend if they have had a bad experience shopping online, so losing one customer to poor website load time can cause a domino effect as other customers decide not to visit your site. Fast-loading websites give users a better experience, as well as resulting in higher conversions and higher engagement.

Amazon reported a one per cent revenue increase for every 100 milliseconds improvement to the speed of their site, while Walmart reported a two per cent increase in conversions for every one-second of improvement, so site speed really does make a difference.

Does Website Speed Affect Your Google Ranking?

Yes, Google has been accounting for site speed in its algorithm since 2010, although according to Google Software Engineer, Matt Cutts, this is just one of around 200 signals used to determine a site’s page ranking. Improving your site speed gets web users where they want to go faster, as well as lowering bounce rates.

To test your site speed, use either Google PageSpeed Insights or WebPage Test, aiming for an overall score of at least a 50, and a two-second page speed on a computer. According to Smart Insights, 80 per cent of internet users own a smartphone, with mobile devices quickly becoming the number one tool for browsing and online booking, so a one-second page speed is ideal.

How Can You Improve Your Site Speed?

This blog post gives an insight into how certain elements of your site can affect its speed and some of the best ways you can go about improving its loading time, thereby increasing your conversion rate and boosting the confidence customers have in your site.

1. Optimize Images

Large images are one of the biggest contributors to a slow-loading website. You can optimize images by scaling them appropriately before you upload them, but ensure the quality of the image is not affected when doing so.

Free online tools including tinypng.com, for web users, or ImageOptim, for Mac users only, compress images without compromising quality. WordPress users can install plugins such as EWWW Image Optimizer, a tool which optimizes images as you upload them.

2. Enable Browser Caching

Enabling browser caching allows your computer to temporarily store data, limiting the time you have to wait for the page, since your browser doesn’t need to send another HTTP request to the server. The data is stored for the time set by your browser configuration and server-side cache settings.

Google recommends a minimum cache time of one week and for static assets, up to one year. To determine the optimal caching policy for your site, Google recommends the following guides:

3. Enable Gzip Compression

Compressing your website is like putting it into a zip file, reducing the size of large pages and therefore increasing your website speed. Most web servers can compress files into Gzip format before sending them for download, something Yahoo says can reduce download time by around 70 per cent.

Other benefits of compressing pages include reducing response time and page weight. Caching extensions and plugins such as W3 Total Cache and WP HTTP Compression compress pages automatically.

Alternatively, you can set your web server up to do it manually, or you can see if your site is already Gzipped by running a test.

4. Optimize Your CSS

Optimizing CSS means your files will download more quickly, limiting the time visitors have to wait to access your site. To increase your page speed, you can remove the code you don’t need and minify your CSS files, which ensures your file is at its smallest size.

You can minify CSS using tools such as SmartOptimizer and YUI Compressor, which basically remove any redundant characters and whitespaces from the code.

5. Consider Using A Content Delivery Network (CDN)

A CDN is a group of web servers located across a geographical area to deliver content to web users faster. Web sites load from different servers according to the visitor’s region, with the server with the quickest response time being chosen.

Popular CDN choices include Cloudflare, MaxCDN and Amazon CloudFront. When choosing a CDN, knowing your specific needs can make the process of selecting one much easier, so make sure you do your research.

6. Use A Dedicated Server

A dedicated server is, by definition, “a server that’s rented by an individual or business for their exclusive use but hosted in a data centre.” With shared hosting, you don’t have full control of the server, but with a dedicated server you do.

Dedicated servers are said to offer the best performance, while being less complex to understand and more affordable. Some of the best dedicated servers include WP Engine, web hosting made for WordPress, SingleHop and Hetzner, all providing great support.

7. Reduce The Number Of Active Plugins On Your Site

Server performance is often affected by too many plugins running on your site. Since activating plugins require loading different CSS and Javascript files, this can have a huge effect on the speed of your site.

As well as slowing your site down, too many plugins create security issues and may cause crashes. To avoid this happening, deactivate any plugins you don’t use, selectively disabling each one to see how it affects your server performance.

8. Minimize Redirects On Your Site

Redirection is the process of forwarding one URL to a different URL and may be used to indicate the new location of a URL, to connect multiple parts of a site together, or to reserve more than one domain. Since redirects create additional HTTP requests, they increase load time, so it’s important to only keep redirects which are technically necessary.

Often, websites will buy new domains to prevent cyber squatters from stealing variants of their domain name, but Google advises against minimizing the number of extra domains that issue redirects without serving content.

9. Keep Scripts Below The Fold

Putting Javascript files before your content results in those files loading before web users get a chance to see content, slowing the speed at which the user can read anything on your site. External Javascript files should be placed at the end of the page, before the close of your body tag, ensuring web users see content as quickly as possible.

Essential scripts should have the async tag, but be aware that because async tags load the scripts while the rest of the page loads, there is the chance that scripts can be loaded out of order.

What are your best tips for improving site speed? Share them with us below or tweet us @yocalenetwork

Improve Your Website’s Load Time To Improve Your Sales
Arash Asli

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How To Get More Word Of Mouth Business For Your Automotive Business https://business.yocale.com/how-to-get-more-word-of-mouth-business-for-your-automotive-business/ https://business.yocale.com/how-to-get-more-word-of-mouth-business-for-your-automotive-business/#respond Wed, 19 Apr 2017 22:12:11 +0000 https://business.yocale.com/?p=34535 Yocale For Business
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According to the Nielsen Global Trust in Advertising Report, word of mouth recommendations are the most credible form of advertising for businesses, with 83 per cent of people trusting recommendations by friends and family. Of course advertising through TV or by using SEO campaigns draw in new customers, but when it comes to finding a […]

How To Get More Word Of Mouth Business For Your Automotive Business
Arash Asli

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Yocale For Business
Yocale For Business -

According to the Nielsen Global Trust in Advertising Report, word of mouth recommendations are the most credible form of advertising for businesses, with 83 per cent of people trusting recommendations by friends and family.

Of course advertising through TV or by using SEO campaigns draw in new customers, but when it comes to finding a new automotive business, customers are far more likely to go with a company suggested by a friend or family member who they trust than a business they know nothing about.

In this blog post, we’ll give our top tips on how you can get more word of mouth business for your automotive business, encouraging customers to purchase products and services from you rather than your competitors.

1. Ensure Your Customers Leave Feeling Satisfied

Just as people like to share their bad experiences, warning their friends to stay away from that company who gave them crummy customer service, they are also eager to share the good experiences they’ve had, which is why it’s important that you give customers the royal treatment. Ensure they’re so satisfied with their visit that they rush to tell their friends about you.

Go the extra mile and instead of simply thanking customers for their business, send them a card in the post with a discount off of their next visit, or a gift voucher when they recommend a friend. Although these kind of rewards can be costly, think of them as long-term investments which are likely to bring customers back again and again.

2. Regularly Share Content On Social Media

Those companies who post regularly on social media tend to have far more followers than those who simply have an ‘about us’ page and nothing else. To keep customers interested in your automotive business, you need to be sharing relevant content, whether that means behind-the-scenes photos or helpful blog posts, make sure you share, share, share!

Some of the best features on Facebook to attract new customers are the ability for existing customers to ‘check in’ at your business or tag your business in posts or photos. Facebook friends of that customer will see your business mentioned, thereby giving you more exposure.

3. Make Sure Email Newsletters Engage Customers

78 per cent of consumers believe that businesses who provide custom content are interested in building good relationships with them. For this reason it’s important that when you send newsletter subscribers email content that it speaks to them personally, as well as offering some kind of discount or incentive to encourage them to make a purchase from your business.

As well as being a great way to keep your business’s name in the minds of consumers and encourage word of mouth referrals, email is also one of the least expensive forms of marketing out there, as well as being easy to implement.

4. Don’t Be Afraid To Ask For Reviews And Referrals

Asking customers to review your business on sites like Google+ or Yelp, or asking for a written referral to include on your website are effective ways of attracting new customers. The great thing about online reviews is that they act as indirect word of mouth referrals, since people are more inclined to choose a business with lots of positive feedback.

You can also ask customers to take some of your business cards to hand around to friends, perhaps offering them a gift card as a thank you for referring you. An incentive like this will not only encourage more referrals, but will ensure your business sticks in the mind of customers.

Ensure new and existing clients easily find your automotive business online.

How To Get More Word Of Mouth Business For Your Automotive Business
Arash Asli

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How To Get More Sales For Your Ecommerce Website https://business.yocale.com/how-to-get-more-sales-for-your-ecommerce-website/ https://business.yocale.com/how-to-get-more-sales-for-your-ecommerce-website/#respond Mon, 17 Apr 2017 22:00:00 +0000 https://business.yocale.com/?p=34606 Yocale For Business
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We have a feeling that you are interested in driving more sales to your online business and increasing your bottom line. Of course you are; everyone is. Luckily, you have come to exactly the right place. We actually have a lot to say on the subject, so we won’t waste your time any longer. Instead, […]

How To Get More Sales For Your Ecommerce Website
Arash Asli

]]>
Yocale For Business
Yocale For Business -

We have a feeling that you are interested in driving more sales to your online business and increasing your bottom line. Of course you are; everyone is.

Luckily, you have come to exactly the right place.

We actually have a lot to say on the subject, so we won’t waste your time any longer. Instead, we’ll get right into how you can increase ecommerce sales immediately.

1. The Basics: Have A Well Designed, Optimized Website

Let’s start with the basics. One of the first elements you need to have in place is a website that is not only well designed but also one that is carefully optimized for search engine purposes.

Both are necessary means. You can’t increase your sales without an increase in ecommerce traffic, but you also can’t sell well if your website is poorly designed.

So, what does a well-designed, optimized website look like?

First of all, we are talking about a website with an attractive design that reflects your brand. This should be a website that is easy to navigate and equipped with an easy-to-find search button.

Your website should have a responsive design – that is, one that looks great not only on desktops but also on tablets and mobiles. After all, for the first time in history, we have officially entered the decade where more people are using mobile devices and tablets than computers worldwide.

Page loading speed is also very important, not only for ranking higher when it comes to search engines but the page at which a website loads can also drastically determine how much (or how little) you sell.

Take it from one of the biggest ecommerce sites out there – Amazon – one of the top brands in the world.

Amazon conducted research and found that 100 milliseconds of latency reduced their sales by 1% – findings that have been repeated again and again.

Landing pages are also a necessary component of an ecommerce website and ecommerce lead generation by extension.

We’ve covered landing pages before, but you should direct your traffic to designated landing pages – pages that are designed in such a way, even from the smallest details, that they push people to do what you want, whether that’s sign up for your newsletter or make a purchase.

There is an entire psychology behind an effective landing page, which you can read more about here.

2. Abandoned Carts

Stumble across any article about increasing ecommerce sales and you will find something about the need to reduce abandoned carts. Cart abandonment has well been studied, and rightfully so, since it’s a major problem.

It is thought that the average abandonment rate is nearly 70 percent – some even claim that the number is as high as 80 percent. Ecommerce sites are losing a lot of profit via abandoned carts and, as such, it deserves a spot at the top of our list.

There are a number of reasons why people abandon their carts at checkout. What you will see over and over can be boiled down to a few similar ideas. We suggest that you read more into the topic of abandoned carts after you finish this article, but we will briefly cover some causes here.

Statistica, for example, found that the top three common causes were because of shipping costs. Secondly, the total cost became too much and, lastly, because the act of potentially returning something was perceived to be too much work.

As a solution to some of these problems, we would first advise that you are always forthcoming about shipping costs; if you can, making shipping entirely free or reduce these costs as much as possible to get some benefit in decreasing your abandoned cart rate.

Secondly, don’t ever tack on any costs at the end. Not only will this cost you a sale, but it will also make you look untrustworthy, which is not ideal for your brand.

Consider that exit offers can also be placed on websites so that when a user is about to leave your page, a pop-up shows up on their screen with an offer, whether it’s a discount, free shipping, etc. This may just be enough to make them think twice about abandoning their purchase.

Another common theme that often comes up in a discussion of cart abandonment is that you have made the checkout process too daunting.

Amazon, for example, takes care to emphasize that you can make a purchase with one easy click. You want people to buy from you; don’t make it hard for them to do so.

Also, be sure to give customers the option to save their credit card information and make logging in very simple to promote future purchases. Speed is also important here.

Here is another easy solution that comes highly recommended.

Consider sending a follow-up email, reminding them of the item(s) that were left in their cart (Ebay often does this, for example). Of course, you need to do a few extra things in the email in order for it to be as effective as possible.

The email should contain an image of the product they abandoned, along with great copy to capture their attention and reel them back in. The icing would be to offer a discount code or other type of similar offer like free shipping, etc.

Here is a number of additional ways you can reduce cart abandonment.

3. Improve Your Sales Copy

Another very important aspect of your ecommerce website, in addition to good design and SEO optimization, is compelling copy. This should follow these rules:

  • Compelling, SEO Optimized Product Descriptions – Avoid taking lackluster descriptions from databases.
  • Benefit-Driven Copy – The copy should expand on the problem mentioned in your headline (see below); then, you should move into how your product or service can solve the problem. Copy should always be focused on the customer. Remove any mention of “I”, “You”, etc.

Your copy should contain a sense of urgency – potential customers should feel the need to buy your product now.

This should be done near the call to action (i.e. right when the customer is about to make a purchase). Whether you offer a limited-time discount or you mention that you are running out of stock, creating urgency is always a good idea.

And be careful not to try to sell them too soon; this creates the sense that you are untrustworthy. Remove words like “buy” or “cost” or any other mention of sales from the top portion of your copy.

  • Include Customer Testimonials/Product Reviews – Effective sales copy always includes customer testimonials – they increase trust.

Whether you include a snippet of an email or another type of testimonial, the most effective customer testimonials are the ones that mention how the product solved a problem (notice a theme here?).

This is much more effective than a customer testimonial that says how great your product is.

Product reviews are highly correlated with conversion, as much as 76% in some cases. One reason for this is the fact that product reviews generate social proof.

Secondly, product reviews increase the amount of content on your website, which is beneficial for SEO purposes and for you to increase ecommerce traffic to your website.

You can also increase trust by including a section detailing your own credentials or background and what makes you qualified to solve these problems.

  • An Attention-Grabbing Headline – The headline should reference a relatable problem, in addition to the benefit of the product or service (specifically how it can solve the problem).
  • Draw Attention to the Important Parts – Most people merely scan any given page. That’s why it’s important to present the most important facts in a way that makes them clearly stand out.

Use bold and italics to draw attention to the benefits of the product (of course, with anything, you don’t want to go overboard).

Consider even using sub headings. Use bullets to clearly illustrate your most important points. You get the idea.

4. Grow Your Email List + Optimize Your Email Marketing

We’ve talked about the importance of building your email list over and over, and it especially holds true when it comes to ecommerce lead generation.

One quick tip: ensure that your sign-up bottoms are strategically placed and clearly visible on each page of your website. We’ve covered more on this topic on our blog.

Did you know that studies show that email marketing is more effective than social media across a variety of fronts, including 17 percent higher conversions with research showing it’s also 40 times more effective at getting customers than Facebook and Twitter combined?

Sure, social media may be the hot topic right now, but email marketing should still be the priority. We don’t need to go into all of the reasons why, but one reason is because email goes directly into their inbox. People also still send more emails than they make social media posts.

Your customers also may not ever see your Facebook post or tweet. In fact, the mayfly, the shortest living species on earth, a species that lives no more than 24 hours, lives longer than a Facebook post or tweet.

Once you grow your email list, you are halfway there. However, you also need to optimize your email marketing to actually increase your sales.

Send out regular emails offering discounts. Another type of effective email is the wish list reminder email; if someone has had a particular product in their wishlist for some time, you can send out an email reminding them about the product.

Just like how you want to create a sense of urgency on your website, this approach is also effective in email marketing. For example, if a product is about to sell out and that product is on the person’s wishlist, send out an email and let them know.

Automated email marketing can also be an effective way to maintain existing relationships and use this to drive more sales in the future. As much as businesses may like to, they don’t have the time to maintain relationships with their customers. That’s why automated emails are so useful.

Whether you send out birthday greetings or the occasional hello, businesses shouldn’t neglect their current customer base – especially if they are interested in more sales.

Yocale’s automated marketing features, from personalized emails to rebooking reminders are just the kind of things we’re talking about.

5. Invest in Ads

Ecommerce websites should be investing in pay per click advertising, both paid search (Google Adwords) and paid social on social networks, such as Facebook, if you aren’t already.

Paid search allows you to increase ecommerce traffic to your website within hours through the process of bidding on keywords.  

Did you know that research shows that people click on traditional PPC ads more than any other form of digital ad? While Google Adwords should be the priority, Facebook advertising is also highly effective, especially in terms of exposure.

However, we urge you to do your search on the spectrum of pay per click advertising; a lot must go into a campaign in order for it to be successful. You can’t just sit back and watch things happen.

6. Use Social Media

Sure, you’ve created a Facebook page and perhaps a Twitter account. You’re on Instagram. Those are all good things and important parts of any marketing strategy. But are you using social media platforms to directly drive sales?

Smaller businesses may be reluctant to spend on ad revenue, but the results have consistently been proven to be in such spenders’ favour.

First, consider opening up a Facebook store. According to Shopify, this is the social network that drives the most sales out of any social media platform – a total of 85% of sales.

If we are almost at the point of being able to order dinner from Facebook, now is certainly the time to open a Facebook store. An added benefit is that it’s easy to set up.

Instagram is another social media network that can drive a lot of sales. In fact, according to Shopify, the average order value on Instagram is $65, more than any other social media platform with the exception of Polyvore.

Not only does Instagram result in top dollar sales, but it also results in 25% more engagement than any other social media platform out there. As any business owner would know, engagement is always a good thing.

In this way, ecommerce sites should take advantage of the high level of engagement on Instagram and use it to drive sales.

For example, once you have a following (if you don’t already), you can implement a variety of strategies, from running campaigns or contests to sharing a lot of user generated photos – pictures of customers using your products.

User generated photos create a lot of social proof, which is one of the primary reasons why they are so effective. You can do this with help from the app Instagration.

7. UpSell (And Cross Sell)

Has someone ever tried to sell you a warranty for your printer? Upselling is the process of trying to get someone to purchase some kind of upgrade, whether that’s a warranty on a product or a better, more expensive version of a product. Just how effective is upselling, you ask?

PredictiveIntent found that upselling is 20 times more effective than cross-selling, the attempt to sell a related product.

Perhaps the customer was unaware of the better version or, perhaps, the upgrade fit more closely to what the customer was looking for, but either way, we can’t dispute facts.

There are two important takeaways in order for upselling to be effective. First, the upgrade should be related to the original product. Secondly, it is also important to consider the price point.

By this, we mean that once a customer has a certain price in mind, they are generally reluctant to pay more. Therefore, the upgrade has to actually be worth the additional cost.

Now, just because upselling performs better than cross selling, that doesn’t mean that cross selling shouldn’t be a part of your marketing strategy.

If you’ve ever noticed Amazon’s “Customers Who Bought This, Also Bought…” section, this cross selling is part of the reason why Amazon has done so well.

Whether you take a similar approach or you recommend products that go along with the product they bought (for example, a cell phone case for a new mobile phone) at checkout, cross selling shouldn’t be overlooked.

In fact, the synergy effect of both upselling and cross selling creates 35% of Amazon’s total profit.

8. Test Everything

If you have noticed a common thread in any of our articles, it’s that you should test everything – even the strategies that tend to bring in the most sales for your business.

If you’ve tried all of the above strategies (or even if you haven’t), consider altering small elements and measuring their results.

Even small changes can mean a big difference in sales. For example, try selling only a few related products or services at a time and accompanying those products or service with lengthier copy. This approach has worked for many companies.

Start following these tips and you could begin to increase ecommerce sales today.

How To Get More Sales For Your Ecommerce Website
Arash Asli

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4 Marketing Tips To Attract More Patients To Your Dental Practice https://business.yocale.com/4-marketing-tips-to-attract-more-patients-to-your-dental-practice/ https://business.yocale.com/4-marketing-tips-to-attract-more-patients-to-your-dental-practice/#respond Wed, 12 Apr 2017 22:00:00 +0000 https://business.yocale.com/?p=34537 Yocale For Business
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According to the Levin Group Data Center, 75 per cent of dental practices have experienced production declines, with the ADA also noting in its “A Profession in Transition” report that a decreasing number of adults have been seeking dental care since the early 2000s. In an attempt to grow their practices and attract new patients, […]

4 Marketing Tips To Attract More Patients To Your Dental Practice
Arash Asli

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Yocale For Business
Yocale For Business -

According to the Levin Group Data Center, 75 per cent of dental practices have experienced production declines, with the ADA also noting in its “A Profession in Transition” report that a decreasing number of adults have been seeking dental care since the early 2000s.

In an attempt to grow their practices and attract new patients, dentists require cutting edge marketing tactics. Direct mail in the form of brochures and flyers may no longer be enough, with practices enlisting the help of internet marketing to increase marketing results.

The rise of mobile device usage also means that digital marketing is more important than ever. In this blog post, we share our top marketing tips for attracting more patients to your dental practice, thereby increasing results and return on investment.

Ask Patients For Online Reviews And Testimonials

One of the best ways to build the trust of patients and attract new clients to your dental practice is asking your existing patients to leave reviews about their visit. When running a successful dental practice, the ultimate goal is for customers to leave your dental practice feeling so satisfied with their experience that they can’t wait to spread the word.

Asking them to leave reviews on your Google+ and Yelp listings will encourage other customers to visit your practice. As a financial incentive, some practices offer clients gift cards or a discount off their next visit, or alternatively you could ask customers for written testimonials which you can then include on your website.

Be Active On Multiple Social Media Platforms

Social media marketing is an extremely effective digital marketing technique if done properly and it’s no longer adequate to simply schedule automated Facebook posts once a week.

When creating social media accounts, whether on Facebook, Twitter or Google+, make an effort to actually post on them and optimize each page with the use of keywords, images and links.

Ensure images on social platforms are high-quality and appropriately sized, and ensure your profile image displays you (if you’re an independent dentist), or your brand logo.

When coming up with content, repurpose and reuse existing content, such as blog posts, videos or statistics, for each platform, making it appropriate for each audience as well as capturing more traffic.

Focus On Local Search Engine Optimization (SEO)

As a general rule, Google tends to display local results higher in mobile browsers. Since the majority of web browsers are now using mobile devices, dental practices are far more likely to attract new patients by focusing on local SEO strategies, i.e. strategies which help optimize your business for a specific geographic location.

The best way to optimize your content for SEO is to ensure you can be easily found on all the main online platforms, including Google My Business, Yelp and TripAdvisor, as well as including the same name, business address and phone number across all platforms. Another great technique is to acquire inbound links from local sites back to your website.

Track Your Marketing Results Using Google Analytics

If you’re going to invest time on digital marketing tactics, ensure you are tracking results in order to see which has the highest response rate.

Google Analytics is generally the best choice for analyzing your metrics, with features such as the Acquisitions Report which conveniently indicates which of your marketing efforts are offering the biggest returns.

By analyzing metrics such as your website traffic, you can better assess the effectiveness of your current marketing strategy which so you know whether it’s time to try something else.

Give your dental patients the ability to book appointments online, allowing you to drive repeat visits to your practice and reduce no-shows.

4 Marketing Tips To Attract More Patients To Your Dental Practice
Arash Asli

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The Insider Guide To Google Search Operators https://business.yocale.com/the-insider-guide-to-google-search-operators/ https://business.yocale.com/the-insider-guide-to-google-search-operators/#respond Mon, 10 Apr 2017 22:00:00 +0000 https://business.yocale.com/?p=34548 Yocale For Business
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If there is one thing we can practically guarantee that you did today, we bet you googled something. For a search engine that has become a verb – a verb!- and a tool that we use each and every day, you would think that it would be a tool that we would know pretty intimately. […]

The Insider Guide To Google Search Operators
Arash Asli

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Yocale For Business
Yocale For Business -

If there is one thing we can practically guarantee that you did today, we bet you googled something.

For a search engine that has become a verb – a verb!- and a tool that we use each and every day, you would think that it would be a tool that we would know pretty intimately.

Oddly, that isn’t the case – for many of us, at least. For a tool that we rely on pretty acutely, a tool that we use to power our everyday lives, we could be getting much more accurate search results than what the average user is getting.

For all of Google’s power, for all of its strength as a search engine as the most popular search engine in the world, it still has some shortcomings. If you don’t know how to navigate properly around them, you won’t be getting the most out of your searches.

How many times have you tried to Google something and it brought up something completely irrelevant to what you were looking for?

Or perhaps you ended up with a search that was quite broad and you needed to scroll down a page or two to find your desired topic, meaning you wasted time and you still can’t be sure you got the best resources you could have found.

We bet it’s happened more than once. However, that’s about to stop right now.

There are ways to enhance your search results via something called “Google search operators.” These are specific commands that you simply have to type into your search bar, which will result in the search engine delivering more powerful results.

Think of this article as a Google search operators cheat sheet, peppered with a lot of search operators examples.

Power search with Google, right here, right now. Everything on this list is so easy you can begin implementing it immediately.

Important Note: Everything enclosed in brackets will be used to denote what is being typed into a hypothetical Google search bar.

Before we move on to our Google search operators list, let’s begin by walking you through an example so you get an idea of what we’re talking about.

Google Search Operators Cheat Sheet

Let’s explore the “Site:” Google search operator. This is one of the big ones. Let’s say you were interested in reading about the latest Apple flagship, the iPhone 7.

Perhaps you only wanted to read about it on the official Apple site first and didn’t want to read any additional reviews from other websites.

If that was the case, you would type [“iPhone 7” site:apple.com] into your search bar.

*Note: Ensure that there isn’t a space between site:apple.com.

As you can see, Google only brought up search results from Apple.com, just like we wanted them to. This is one of many Google search operators to choose from, but now you get the basic idea of how it works. You probably also noticed the quotation marks around “iPhone 7.”

We will get into that shortly. But first, let’s explore the Site operator in a little more detail.

  • Site Operator [site:]

Not only can you use Site: to bring up information from specific websites, as we showed in the example above, but you can also search for information from governmental or educational sites by adding [site:gov or site:edu] respectively. This is great if you need reputable references.

You can even search for both governmental and educational sites at one time by combining the Site Operator with the OR Operator (more on this later). For example, you would simply enter [site:gov OR site:edu] into your search bar.

This article goes into more depth about the Site Operator.

You can also search for a list of web pages that are similar to the one you are searching for. If you are looking for web pages that are similar to New York Times, for example, you would simply enter [related:nytimes.com] into your search bar.

Keep in mind, however, that the Related Operator tends to only work for larger websites. You also can’t combine it with other operators. Nonetheless, this is a great way to get reputable sources that are similar to ones you already trust – you may even get a few new bookmarks out of it.

Similar to the Related Operator is the ability to search for a given term and all of its synonyms. You can do this with the tilde symbol [~].

Do you want specific information about a particular web page, such as a cached version, similar pages to that website or web pages that link to that particular web page or contain that specific web page in the search results? If so, you enter [info:nytimes.com] into your search bar.

  • Search for An Exact Match [“ ”]

Sometimes, you need Google to bring up search results that are an exact match; this prevents Google from bringing up synonyms of your particular keyword or from searching for United and States as two separate entities instead of “United States.”

If that’s what you need, you can enclose a given set of keywords in quotation marks and Google will deliver an exact match. You will probably use this tip regularly.

This is not only a valuable tool when it comes to searching for musical lyrics, but it is also useful for determining whether or not someone has plagiarized any of your content.

Simply pick out the more unique phrases and then enclose them in quotes, like this [“simply pick out the more unique phrases and then enclose them in quotes”]. Google will then search for sites with that exact, specified chunk of text.

Did you know about all these other Google search tips and tricks?

  • Exclusion Operator [-]

If you don’t want Google to include certain keywords or websites in your search results, you can use the minus sign to do this.

For example, if you wanted to to exclude all Wikipedia search results you would enter [Google Analytics -site:wikipedia.com]. Hey, Wikipedia might be a great resource, but it’s still a ways off from being accepted in business (or school) as a reputable source.

Note again that there are no spaces between the minus operator and the term you want to exclude from your search results.

You can also exclude exact-match phrases. You can do this by using the [-] again and following this with the exact phrase in quotes. This is particularly useful when you are searching for something that is often linked to another topic, but that related topic doesn’t suit your purpose.

For example, perhaps you want to search for information on blue jays, but keep getting results on the Toronto Blue Jays, you could simply take “Toronto” and/or “baseball” out of the search equation.

You can also exclude more than one term if you so wish. However, each minus sign should only have one keyword attached to it at a time.

  • Or Operator [OR]

This will bring up search results that have one of two results, but not both. For example, if you typed  [“Facebook” OR “Twitter”] into Google, it would bring up results that have either Facebook or Twitter in them, but not both. Note that you must have “OR” in all capitals.

Here is a list of all the Google Search Operators that content marketers should familiarize themselves with.

Advanced Google Searching

  • Range Operator [..]

If you want your search results to bring up results from a range of numbers (like years, for example, you would enter [2010..2015]. This is crucial when you need up to date information or statistics and don’t want to go sifting through a bunch of needless sites.

This operator is also useful if you searching for a product within a certain dollar amount. In that case, you’d enter in your search bar.

Google even has a Date Range Operator [daterange:], which allows you to search for a range of more specific dates. However, you can only use this operator by using the Julian format.

  • All in Text Operator [allintext:] & All in Anchor Text [allinanchor:]

Use this search operator if you want your search results to bring up all of the terms in the page’s text. For example, if you enter [allintext:social media image size cheat sheet], Google would only bring up pages that have “social”, “media”, “image”, “size” “cheat” and “sheet” in the text.

The In text Operator [intext:] would search for the first term in your list. In the above example, it would only include pages with “social” in it. This article covers the All in Text Operator in more detail.

Similar to the All in the Text Operator is the All in the Anchor Text Operator [allinanchor:], which brings up queries that are specifically in anchor text. The In Anchor Operator [inanchor:] will bring up search results that contain the first query.

  • All in Title Operator [allintitle:]

Looking for a specific web page title? Search for [allintitle: time management tips]. This is a great tool for checking how original your title is in order to generate clicks. It is also a great way to determine if someone has (potentially) plagiarized your content.

A spin on this is the In Title Operator, which will only bring up search results for the first word in the title.

For example, if you enter [intitle: time management tips], it would only bring up search results for titles with “time” in the title, with the rest of the queries (i.e.”management” and “tips) appearing in the rest of the text.

Read that a few times if you need to, in order to be absolutely certain you’re using the tool in the proper way.

  • All in URL Operator [allinurl:]

Just as you might have guessed, the All in URL Operator will only bring up the queries in the URL that you mention. The In Url [inurl:] will bring up the first query in the URL.

For example, if you typed [inurl: time management tips] into your search bar, it would only bring up results with “time” in the URL.

  • Wildcard Operator [*]

You can use Google’s Wildcard Operator in the event that you can’t remember a particular word. The asterisk (*) is used as a placeholder for any words that you don’t know in a particular phrase.

Other Search Tricks

Here are few additional handy hacks when it comes to using Google. In today’s online landscape, businesses must know Google well if they want to thrive. This means everything from SEO to Google Analytics. Are you familiar with Google Analytics yet?

You can move up the ranks with help from Yocale’s Google optimized mini-website.

  • Definition Operator [define:]

Do you want the definition of a specific word? If so, you’d enter [define:lead magnet] into your search bar.

  • Filetype Operator [filetype:]

Do you want to search for specific file types, such as PDF links? You would enter [ebook creation guide filetype:pdf] into your search bar.

  • Location Operator [location:]

Perhaps you want to bring up search results from a specific country. For example, you only want news from Canada. In that case, you would enter [news location:canada] into your search bar.

This tip is particularly useful for businesses, because the data that is most applicable is often from their own country, as results for, say, lawn care in Thailand will not be particularly similar to those for Canada.

You don’t want to base any business decisions on information that is not applicable to your business’s specific demographics, of course, and this will help limit the chance of error.

Book related information? [books:”Game of Thrones”]. What about movies? [movies:Batman]. Music? [music:The Beatles].

Now that we’ve covered the more basic and advanced Google search operators, you might want to read this article on all of the Google search operator combinations that you can make use of.

The only way you can power search with Google is by keeping this Google search operators list handy. We all know the importance of Google for businesses, so be sure to use it wisely!

The Insider Guide To Google Search Operators
Arash Asli

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How To Create An Ebook As A Lead Magnet https://business.yocale.com/how-to-create-an-ebook-as-a-lead-magnet/ https://business.yocale.com/how-to-create-an-ebook-as-a-lead-magnet/#respond Fri, 07 Apr 2017 23:19:13 +0000 https://business.yocale.com/?p=34550 Yocale For Business
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When you read about the best ways to generate leads for your business, creating an ebook is always near the top of every list. Indeed, lead generation using ebooks is a proven way to build your email list. (Once you have your email list, you should send out personalized emails every so often, which you […]

How To Create An Ebook As A Lead Magnet
Arash Asli

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Yocale For Business
Yocale For Business -

When you read about the best ways to generate leads for your business, creating an ebook is always near the top of every list.

Indeed, lead generation using ebooks is a proven way to build your email list. (Once you have your email list, you should send out personalized emails every so often, which you can easily do with Yocale’s email marketing feature).

Why are ebooks so effective?

People always want to gain expertise in their particular field and the e-book allows them to do that. This is only one of many reasons why the e-book is such an effective lead magnet.

An ebook also allows you to attract people that are specifically searching for the type of information in your ebook. You come off as an authority on the subject and your brand is more trusted as a result.

But beyond lead generation, ebooks also increase exposure due to the fact that they can come in the easily sharable form of a PDF.

Now, there is one little problem when it comes to creating an ebook. That problem is the fact that so many businesses are well-aware of how powerful the ebook can be. As such, the market is saturated with them. Don’t worry – we have a solution.

You just have to create a great ebook that sets you apart from the mediocre ones – the ones that stay on the (virtual) shelf, gaining dust.

This ebook creation guide will not only show you to how to create an ebook, step by step, but each step will highlight the ways in which you should optimize your ebook to get the most from it you can, including how to make it look professional so that your ebook never gets dusty.

Step 1: Target Market Research

Before you can even think about the topic of your ebook or even how to create an ebook at all, you need to research your target market. You want to know every last detail about who the book is designed for.

For example, what are the popular keywords that people are using to find your blog?

Also consider your most popular blog posts and even your competitor’s most popular posts.

If you have a blog, the majority of the blog posts you have already written can actually serve as potential ebook topics – you will simply expand upon them in your ebook. Use your own posts to determine what has been, and is likely to continue to be, popular.

Pat Flynn of Smart Passive Income speaks more about this topic and offers a great ebook creation guide in general. We highly recommend it. You can download it for free, here.

Consider that although you may think you know what your readers want, there is only one real way of knowing. What is that? By conducting a survey.

Give your audience a list of three or four potential options and then write the one with the most votes. This has the added benefit of creating interest before you even write the ebook!

Step 2: Decide on a Topic (+ Title Tips)

You want to apply everything you learned from your target market research and use it to develop a topic. You want your title to solve a specific problem. Ideally, your title would have a unique spin.

When developing a topic, consider whether or not you can offer your own story of success on the topic. This builds authority and is an important consideration. It can be particularly helpful for marketing purposes.

Wouldn’t you want to read something from someone who has gotten actual results?

Here are some additional tips when it comes to creating your title. (Spoiler: Your title is very important). It needs to be super, awesome, amazing, out of this world – you get the idea.

  • Use Specific Titles

Just like all headlines, the title is one of the most important things about your ebook. Whether you are writing a blog post or an ebook, a specific title is always going to outperform a vague title. Numbers are a great way to accomplish this specificity.

Pro Tip: Remember how we mentioned surveying your audience about what ebook topic they would like to read? You can also survey them on a list of potential titles, too.  

  • Use Words Like “Amazing” or “Ultimate”

Using words like “amazing” or “ultimate” in your title can also create excitement and thus entice your readers to sign up to receive your ebook.

  • Consider a Subheading

While a subheading isn’t 100% necessary, it can still be effective. For example, if your primary heading is 15 Ways to Create an Amazing Ebook, the subheading can provide even more description and/or establish it as an interesting read.

The subheading in this particular example might look something like “How To Avoid The Most Common Ebook Mistakes.” The subheading is additional real estate to really sell your ebook.

Before we go any further, you might want to also bookmark this article on ebook rookie mistakes so you can avoid them.

Step 3: Write and Format the E-book

When it comes to the actual writing of the ebook, there are many articles out there on this topic already, so we won’t go into much detail here. However, what we will tell you is that your ebook should have designated chapters just like a traditional ebook.

In fact, before you even begin writing, you should create an outline of your book. One way to do this to break up your ebook by chapters along with some accompanying notes of what you will cover in each chapter.

While this may change as you write, this provides some structure so that you stay on topic.

An easy way to think of it is that each chapter should read something like an actual blog post. The difference when writing an ebook, however, is that each chapter is related to all of the other ones.

  • Follow the Appropriate Ebook Structure

Just as traditional paper books have a table of contents and chapters, e-books also have their own (but similar) format. This includes a traditional table of contents and an introduction, for starters.

The table of contents provides a structure for your ebook while the introduction gives a little insight into what is in store. Ideally, you would also include a little story about the origins of the book or make it personal to you or your company in some way.

Keep in mind that introductions only need to be brief (in fact, they should be). After all, readers are eager to get into the actual content itself.

There are many articles dedicated to the topic of crafting a great ebook introduction. But still, be sure to keep it brief!

Many people also argue that an author page, something like an About the Author section, is also a good idea. This would go at the end of the ebook. Not only is it a nice touch, but it allows your readers to get to know you, building upon your connection.

Lastly, adding helpful tools (such as checklists, practice questions or any other kind of helpful tool) can not only make your e-book seem more professional, but it also can improve the reading experience.

  • Write Great Copy

How do you write great copy, you ask? By writing simply and with clarity. That should be your absolute priority above all else. Forgo complicated language.

At least ensure that you don’t have spelling or grammar mistakes but also avoid writing passive sentences. You can do that by ensuring that the subject is at the beginning of the sentence.

For example, “Yocale (the subject) has an upcoming ebook on lead generation that you should check out” – as opposed to “A great ebook by Yocale is forthcoming.” Active sentences are much easier to read and help to prevent confusion on the part of the reader.

Also, consider that it is really in your best interest to have your ebook edited by a professional when you have completed the ebook. In fact, you aren’t likely to come across many ebook creation guides that don’t recommend hiring a professional editor.

Here is a great resource for writing great copy if you want to read more on the topic.

  • Use Headers, Paragraphs, Lists, Etc. (And Keep it Consistent!)

People do not want to read large blocks of text. The key to writing an ebook (and any blog post!) is to make it easily scannable. This means using headers, paragraphs, lists, etc. You can also bold text or make some text in italics to draw attention to important parts of the text.

While doing so, it is very important to keep your format consistent throughout the ebook so that readers can understand your content easier.

  • Consider Highlighting Quotes or Stats

While you certainly don’t need to do this, highlighting quotes or stats within your ebook can add additional value. However, don’t simply add quotes or stats for the sake of it – they are there to expand on points you’ve made.

  • Consider Links

Links to previous blog posts, for example, can certainly be used throughout your ebook and this is a great way to direct readers back to your blog.

While your ebook is always meant to provide value to your customers, most agree that is okay to include a link to your product if it makes sense to do so. However, any product mentions should be very subtle and be used very sparingly if you want to maintain your credibility.

  • The Appropriate Ebook Length?

Fun fact: there is no appropriate ebook length. While a traditional novel is roughly 80,000 words, e-books can be quite short. If you can cover your topic in a handful of pages, that’s how long your ebook should be. Don’t try to make your ebook longer for the sake of making it longer

Many ebooks are only five pages long!

Step 4: Design the Ebook

  • Choose an Ebook Software

Once you have written your content, you will have to choose software to actually formulate your content into an ebook.

There is no shortage of possibilities, but we recommend that you choose something a bit more professional than simply exporting a Google Docs document into a PDF, at least if you want to create a professional looking ebook.

It should be noted, however, that you can create a professional looking ebook with entirely free software. Common examples are PowerPoint and Adobe InDesign, both of which will make your final product very professional looking. Keynote is another option.

Calibre also comes highly recommended.

It should be noted that using ADobe InDesign is more advanced, but there are many tutorials online that will specifically show you to how to create an ebook using this (and other) software.

There are also free, customizable templates available online for use in programs like Adobe Indesign or PowerPoint, available here.

  • Use Simple Fonts and Colours

Use simple, classic fonts like Arial, Verdana or Georgia. Times New Roman tends to read like an essay, so we recommend that you avoid this type of font. Whatever you choose, it should be easy to read.

Text should also be black, although you could use one additional colour. Ideally, you would use colours of your own brand, but the choice is yours. Avoid using a bright red colour, however, because this tends to read like spam.

In terms of page sizes, 8.5 x 11 inches or 6 x 9 inches are most common because they are easily readable on computers.

  • A Great E-book Cover is Necessary

Your ebook cover can mean the difference between an ebook that people want to sign up for and one that people don’t.

A well-designed e-book cover will increase the value of your ebook and, as such, it is important you put effort into it.

Your cover should coincide with your brand, in terms of colours, fonts, and/or your brand style guide if you have one. And be sure to also include a high-quality image (more on that below).

Here is a guide on creating a great ebook cover.

  • Use High-Quality Visuals

Visuals, whether images, headers, graphs or charts, should serve to illustrate a particular point you are trying to make, or to draw attention to an important part in your e-book. You should certainly include images in your ebook.

They shouldn’t, however, be used simply for the sake of using them. Feel free to place your logo on pages throughout your ebook, but do so sparingly.

Images should also be high-quality. High-quality images are going to make your ebook look a lot more professional. Whether you hire a photographer or not, you want to avoid using stock photographs.

You can even consider inserting videos throughout your ebook to make it even more compelling.

  • Keep Your Margins Consistent

Your margins should be consistent throughout the ebook, regardless of whether you are adding text, an image or a quote.

  • Convert to a PDF File

Regardless of whether the user has a Mac or Windows computer, or they reading your e-book on an e-reader, they will be able to open the PDF file on any computer or device and it will always look the same.

PDFs can also be easily read on mobile phones. This is important and why, of course, you want to have your ebook in a PDF format over something like a Doc file.

  • Make Your Ebook Mobile and Printer Friendly

There are many people who still prefer to read paper as opposed to reading on screens. To accommodate this subset of your audience, make your ebook printer-friendly.

This also means you should avoid double-page layouts that are horizontal. In fact, we advise you to actually print out your ebook yourself to get an idea of what it looks like and to identify any potential problems.

Also double check that your ebook looks great on smartphones and tablets. You want to have all of your bases covered.

  • Include a Version Number

Including the version number of your ebook allows you to update its contents at a later date and to potentially gain a lot of new leads without having to write an entirely new ebook.

Step 5: Optimize Your Ebook

Now that your ebook is written, it’s time to optimize it.

  • Insert Calls-To-Action

Now that readers of your ebook are officially leads, you want to use your ebook as an opportunity to propel them further down the marketing funnel.

You can do this by inserting calls-to-action at the end of your ebook by hyperlinking to another offer. This call-to-action should be relevant to everything you’ve discussed throughout the ebook.

Here’s how to write a compelling call-to-action in minutes.

  • Insert Social Media Sharing Buttons

You can increase the likelihood that others will share your ebook and therefore create more exposure without utilizing a lot of resources by inserting social media share buttons throughout your ebook, making it easy for your readers to share your ebook with others.

People always like to show off what they’re reading, so invite them to do so. You can add such buttons to each page, either in the header or the footer. So many people overlook this great ebook space!

  • Create a Landing Page for your Ebook

As we’ve discussed previously on our blog, a landing page is a type of webpage that has a form on it (to capture visitor information such as an email address). Its sole function is to capture information and it is designed in such a way as to make people want to fill out their information.

We’ve covered how to create high converting landing pages before.

  • Promote Your Ebook

The final step is to promote your ebook. There are many ways you can do this, but here are a few ideas.

You could write a blog post by including an excerpt of your ebook in the blog post; or, you could write a blog post on the same topic of your ebook and then include a call-to-action at the end of the blog post for your ebook.

You could also send out an email about your ebook to those on your email list. You can (and should!) also publish content on your social media channels about your new ebook as well.

Don’t take it from us. Lead generation using ebooks is tried, tested and true. Don’t miss out on arguably the best lead magnet out there!

How To Create An Ebook As A Lead Magnet
Arash Asli

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3 Ways To Improve Patient Flow For Your Clinic Practice https://business.yocale.com/3-ways-to-improve-patient-flow-for-your-clinic-practice/ https://business.yocale.com/3-ways-to-improve-patient-flow-for-your-clinic-practice/#respond Thu, 06 Apr 2017 17:30:00 +0000 https://business.yocale.com/?p=34539 Yocale For Business
Yocale For Business -

In order to keep patients who visit your medical clinic practice happy, a seamless process needs to be maintained start to finish, cutting waiting times for patients and maximizing the time of their clinical visit. Effective patient flow is the key to helping medical clinics see more patients, increase revenue and ensure patients walk away […]

3 Ways To Improve Patient Flow For Your Clinic Practice
Arash Asli

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Yocale For Business
Yocale For Business -

In order to keep patients who visit your medical clinic practice happy, a seamless process needs to be maintained start to finish, cutting waiting times for patients and maximizing the time of their clinical visit.

Effective patient flow is the key to helping medical clinics see more patients, increase revenue and ensure patients walk away feeling satisfied and cared for, encouraging them to visit your practice again. Here are three ways to improve patient flow in your clinic practice.

1. Use Signs To Direct Clients To Their Destination

One of the main reasons for clients leaving clinic practices feeling unhappy or unwilling to return is due to a complex or timely arrival process. Many patients prefer visiting smaller clinics because large buildings with several floors are more difficult to navigate.

Simplify the process by making it easy for patients to find their destination by including signs indicating directions to the lobby, parking lot, check-in or check-out desk, allowing them to leave feeling stress-free and therefore likely to rebook at your clinic.

2. Avoid Traffic Jams And Streamline Check-In Process

Poor scheduling at your clinic causes traffic jams and means longer waiting times for patients, increasing the likelihood that they will leave your practice unhappy. In order to schedule accordingly, it’s important that you know the capacity of your clinic and don’t overuse rooms incase there is a pile up of late patients arriving.

Streamlining your check-in process by gathering information beforehand, for example, by allowing clients to book online instead of coming into the practice to book an appointment, will also limit traffic jams.

3. Ensure There Is Adequate Parking And An Easy Drop-Off Area

Many patients get around by car, and for this reason, it is essential that your clinic practice has adequate street parking, or a parking lot large enough to accommodate all patient traffic. If a client is unable to find a parking spot, they may have to drive several blocks down the street and walk back, causing them to be late for their appointment, or worse, giving up and going home.

It’s also essential that you have a drop-off area, preferably directly outside of the entrance to your clinic so those people who have limited mobility can easily enter the practice.

Ensure your patients don’t forget their next appointment with automatic rebooking reminders

3 Ways To Improve Patient Flow For Your Clinic Practice
Arash Asli

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How To Create High Converting Landing Pages https://business.yocale.com/how-to-create-high-converting-landing-pages/ https://business.yocale.com/how-to-create-high-converting-landing-pages/#respond Wed, 05 Apr 2017 22:41:49 +0000 https://business.yocale.com/?p=34532 Yocale For Business
Yocale For Business -

We assume you’ve found yourself on this page to discover the ideal conditions to get someone to convert. This article will help familiarize you with those conditions so you can get started implementing them on your own website now. Landing pages themselves are those “ideal conditions.” They allow you to generate leads with ease, and […]

How To Create High Converting Landing Pages
Arash Asli

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Yocale For Business
Yocale For Business -

We assume you’ve found yourself on this page to discover the ideal conditions to get someone to convert. This article will help familiarize you with those conditions so you can get started implementing them on your own website now.

Landing pages themselves are those “ideal conditions.” They allow you to generate leads with ease, and as such, are intrinsically linked to your profit. But a landing page that promotes little to no conversion can be crippling to any business, new or old.

Contrary to what some may think, a landing page is not just any regular webpage that you “land on.” As you will see, it is much more than that.

A landing page is a web page that has a form on it, designed to obtain a visitor’s information, such as their email address, phone number and so on. That’s its only purpose. Unlike a home page, which may have a form on it, that web page serves a variety of other purposes.

A landing page does only one thing. For all intents and purposes, in order to qualify as a landing page, it must have a form on it, but its sole purpose must also be to capture a visitor’s contact details.

A landing page can be used to achieve any sort of conversion event you want, whether you want visitors to sign up for your newsletter, sign up for your webinar or make a purchase.

Sure, you could slap a sign-up button for your newsletter on any page of your website, but landing pages are specifically designed to optimize conversions, making them much more effective than regular web pages.

The more things there are on the page, the more likely those things are to draw your visitors’ attention away from the form, resulting in less conversions.

Landing pages are effective for a variety of reasons. For one, landing pages entice readers to stay on the page longer; well-designed landing pages incorporate the psychology of colour and emotions in order to get people to convert.

When it comes to landing pages, there is an entire psychology on the best ways to optimize landing pages in order to maximize landing page conversions. Without further ado…

Conversion Rate Optimization Tips

While there is certainly not a “one size fits all” model when it comes to the most effective, most highly converting landing pages, there are certainly some common threads that lead to the highest conversions, which we will cover now (you may want to grab yourself a cup of coffee).

1. An Award-Winning Headline (And a “Convincing Subheadline)

With typical headlines being not much more than ten words, they can be easy to overlook. That, however, would be your biggest mistake as headlines create a disproportionate amount of draw with viewers compared to their low word counts.

Whether you want to get people to read your latest blog post or you want them to sign up for your newsletter, those ideal actions are stopped in their tracks with a bad headline.

This is such an important topic that there are entire articles dedicated to the topic of crafting an effective headline alone. In fact,  we’ve covered how to write an effective headline in the past ourselves.

Great landing page headlines all have the following in common:

  • Communicate benefit/value in a very clear way
  • The headline should be bold. Make it stand out (even more than your logo)
  • It should be short (ideally only ten words and certainly never more than 20)

Once you’ve got the headline down, you are also going to want to consider the subheadline, which is generally placed directly underneath the headline, although some companies have experienced success by switching them around.

The subheadline is your opportunity to expand on your headline in a few more words; there’s certainly a chance that you want to keep the 10 words or less catchiness but have a bit more to say, so do that here! For the subheadline, first and foremost, it must be persuasive.

You will find a list of some examples of great landing page headlines in this article.

2. Proper Use of Images & Colour

Images serve to make your product or service much more enticing, while colour, on the other hand, is used to influence consumer action. There is an entire psychology of colour out there, which we will touch on at several different points in this article.

  • Images should be relevant to your product or service. If you are selling a physical product, always have a picture of it; if you offer a service, images should focus on grabbing attention.
  • Images should be large in size and high-quality (no stock photos).
  • If you choose a solid background colours, ensure that the text is not difficult to read (you can also choose a plain white background).

3. Powerful Copy

A high-converting landing page will have optimized the text in a certain way. With that in mind, here is a list of landing page copy best practices.

  • Emphasize the Benefits. The most high converting landing pages all have a value proposition in them. That is, they emphasise what the product or service can do for the user.

There are several different ways to include a value proposition, but one of the most effective ways is to include a simple bullet point list of all of the benefits. Remember: the benefits need to actually benefit the user in their actual lives in some way.

  • Keywords. To optimize your landing page for search engines, it is important to include keywords in your text, whether in the page title or elsewhere on the landing page. Here are some great SEO landing page tips.
  • Referencing Pain. Here is where we really get to the psychology of the landing page. Use the typical human’s need to avoid pain to your advantage.

You want to make your viewer think about pain in some way by drawing attention to something that they will lose if they don’t invest in your product, service, etc. For example, if you don’t buy product or service a, bad outcome will almost certainly occur.

Use pain throughout your copy, but don’t forget to offer the medicine to that very pain: your product or service.

  • Referencing Pleasure. Not only are humans motivated to avoid pain, but, conversely, they are also motivated to seek out pleasure. For example, if you’re selling a hair care product, you’re also selling, confidence, beauty, etc. In doing so, you offer psychological pleasure.

Ask yourself, what emotional need does my product or service offer? Once you’ve determined that, be clear in how your company will provide that to them.

  • Clean Fonts. Be sure to use clean, easy-to-read fonts to account for the increasing number of people using their mobile phones. Little screens require clearness if you want to get your message across!

4. A Logical Structure

A well-designed landing page means structuring the elements of your landing page in a way that makes sense – that is, in a way that allows you to make a case for yourself so that they do what you want them to do: convert.

In general, you can conceptualize it like this:

Benefits —-> Testimonials —-> Call to Action

Landing pages can be in both long-form and short-form. Both are effective, but it just depends on what you’re trying to accomplish.

Conversion Verve found that short-form landing pages are most effective when the landing page doesn’t ask a lot of the visitor – that is, when there is little risk involved. Perhaps you are only asking for their email address.

Long-form landing pages, however, were more effective when the risk was a lot larger, like if the landing page asked them to make a big purchase. Keep in mind that long-form landing pages can also have multiple calls-to-action throughout.

5. Trustworthy Testimonials

Before you buy anything, you can probably attest to want to know if the product is actually something you can trust. That’s why testimonials are very important when it comes to conversions. Here are some ways to optimize the testimonial aspect of your landing page.

  • Use testimonials from real people – that is, the very people you are trying to target.
  • Include pictures with each testimonial. These enhance the level of trust even further. Plus pictures add a visual level of appeal that text simply cannot replicate.
  • Include specific data. By this, we mean avoid generalizations and be sure to always back up claims with specific data, numbers, etc.

Apart from testimonials, you can also increase trust by including trust signals or including trust badges by displaying the logos of prominent companies who have used or recommended your product or service. You could also include a list of any awards you have received.

Alternatively, you could include the number of likes you have received from various social media sites. All of these methods serve as social proof.

6. A Guarantee

Using the word “guaranteed” alone can also increase conversions. Whether you can offer an explicit guarantee such as money back or something that resembles a guarantee such as badges and awards, the point is that it’s there. Both methods increase trust.

  • Place it close to the call to action.

7. An Effective Call To Action

This article would be incomplete without a discussion of arguably the most important conversion rate optimization tip: an effective call to action. Here is a list of absolute necessities.

  • Make it clear and simple.
  • Make sure it is large in size – as big as possible.
  • Persuasive copy – avoid the words “submit;” instead, choose words that are persuasive. For example, offer a discount, give them a deadline, give them a bonus package, etc.
  • Use a button – avoid throwing people off and risking losing potential conversions by using links.
  • Use contrasting colours – ensure that the colour on the call to action stands out from the rest of the colours on the landing page in order to attract attention. Remember, the call to action itself must also be in colour.
  • Also consider the position of the call-to-action button; you want to draw attention to it. You can use arrows or images to draw attention to the button for an added effect.
  • Call-to-action buttons should be optimized for mobile users. Take a look at Yocale’s own mobile features as an example.

9. An Effective Lead Generation Form

Next to the call-to-action, one of the most important elements of your landing page is the lead generation form.

  • Minimum Fields. Many studies have been conducted on this topic, but the more fields you ask visitors to fill in, the more conversions decrease. In short, only ask for the information that you actually need.

Of course, there are certainly exceptions to this, but when considering how much information to have visitors fill out, consider how much of a reward there is. For newsletters, only ask for their email address.

It is a good idea to conduct A/B testing to determine the ideal number of fields for conversions.

  • Protect their Privacy. Part of the reason why people are so hesitant about giving out their contact information is due to privacy concerns. Add a privacy message to reduce their fears and make them more likely to provide what you’re asking for.

There are entire articles dedicated to how to create an effective lead generation form.

10. Proper Design

Design is also an important element of a high-converting landing page. We’ve touched on a lot of landing page design best practices above, such as the use of colour, but here are some additional points to consider. Effective landing page design boils down to simplicity.

You want to remove all possible distractions to increase conversions. Here are some tips.

  • Clean, Simple Design. In order for you encourage people to click the call-to-action button, you need to limit any and all possible distractions. Minimalism across all aspects of design is always the most effective approach.
  • No External Navigation. Hiding any navigation bars at the top of your page will minimize distractions. Get rid of any links while you’re at it as well.
  • Make sure it loads quickly so you don’t give anyone a reason to click away.

How To Create a Landing Page

Now that you know all of the ways in which you can optimize your landing page for conversions, how do you actually go about creating a landing page?

The first step is to conduct market research.

Conducting market research provides a strong foundation for developing your landing page, giving you insight into your target audience in order to provide something that is valuable to them.

You can type your topic into Google Trends to determine if there is a lot of interest in your particular topic. You can also use social networks as a means to conduct valuable research.

But you will also want to examine keyword intent by using Google Keyword Planner and then by examining all of the related keywords.

The point in all of this is that you want to develop a tool potential customers actually want to use as a means to entice them to fill out their contact information.

Tools

We’ve covered a lot of ground, but there are some tools out there to help you optimize your landing page in order to get the most conversions with a bit of help. Here is one of many tools that can help get you started:

  • Unbounce. This allows you to custom build a landing page, optimize it and conduct A/B tests to figure out what elements of your landing page are most successful and which ones aren’t.

A Few Last Considerations

You can do a text-based landing page with a few images, the benefit being that there aren’t a lot of distractions and you can be sure the page won’t load slowly, meaning that the user will have a more positive experience.

You could also opt for a video landing page. A study by eyeviewdigital.com found that videos increased conversions by as much as 80%.

In short, video landing pages also result in increased retention, meaning that people will linger for longer, giving you more time for your message to penetrate. They also result in increased trust and, lastly, many people prefer to watch videos on the whole.

However, you should keep them short and make sure your page is still loading quickly.

Now, to bring all of this together, you can take a look at the following landing pages that convert examples.

Conversions are essential to the initial growth, and certainly continued growth, of your business. While there is certainly not a one size fits all approach, the most effective landing pages all have the above elements in common, therein maximizing landing page conversions.

And, as always, continually test your results with A/B testing.

How To Create High Converting Landing Pages
Arash Asli

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Social Media Image Size Cheat Sheet https://business.yocale.com/social-media-image-size-cheat-sheet/ https://business.yocale.com/social-media-image-size-cheat-sheet/#respond Mon, 03 Apr 2017 19:15:00 +0000 https://business.yocale.com/?p=34546 Yocale For Business
Yocale For Business -

Maintaining a social media presence continues to be an important aspect of businesses everywhere (hint: it’s not going away any time in the near future, either!), leading to greater brand exposure, learning indispensable insight into your customers, the ability to run ads, and more. There is no denying the fact that every aspect of having […]

Social Media Image Size Cheat Sheet
Arash Asli

]]>
Yocale For Business
Yocale For Business -

Maintaining a social media presence continues to be an important aspect of businesses everywhere (hint: it’s not going away any time in the near future, either!), leading to greater brand exposure, learning indispensable insight into your customers, the ability to run ads, and more.

There is no denying the fact that every aspect of having a social media presence is intimately tied to your bottom line.

No longer is a social media presence a passing trend or something that businesses can opt out of. If you aren’t taking advantage of social media (and more than likely doing so in multiple ways) you are probably not surviving – and if you are, it’s unlikely that you’re thriving.

Recent data has shown that of the 3.773 billion Internet users, 2.789 are active on social media. That means that more than a third of the earth’s entire population can potentially be reached through your social media presence.

Of course, you probably know that. Not only is a social media presence necessary, but the images that you share on those platforms are equally important.

Data shows over and over that images lead to greater engagement, more retweets, more clicks and so on, as you will see throughout this article. That’s why your images need to be doing the most amount of work for you that they can.

Profile images, first and foremost, communicate a lot about your brand and are often the first point of contact.

As such, it is more important to optimize your images for social media by not only using high-quality images wherever possible but also by staying on top of the required social media image sizes that each social network sets forth.

Sure, you could have a handful of beautiful images taken with a high-quality camera, but if your images fall outside of the requirements, your images could be pixelated, cut off and, even worse, entirely ignored.

Keep in mind that social media platforms tend to change their image sizes on a fairly regular basis, which is why it is important to periodically check back to this social media image size guide to see if any changes have been made.

In this article, you will find a list of all of the most recent social media image sizes across all of the major social media platforms, from Facebook to LinkedIn and everything in between.

Facebook

With more than 1 billion monthly active users, Facebook continues to be the biggest social network of them all and its importance to businesses cannot be understated. Here is how businesses can optimize their Facebook profile page.

Just as we’ve said, the quality of your images is very important to your success on social media and Facebook is no exception. The most significant starting point is to properly size your profile image, which you should do in the following format:

  • Profile Image: 180 x 180 pixels

This is one of the most important images, if not the most important image, on your Facebook account – the one that will represent your very brand across all forms of activity that you do on the platform. Your profile image should display you or your brand logo.

  • The Facebook image size must be at least 180 x 180 px for profile images.
  • As a reference point, your profile picture will appear as 160 x 160 pixels on desktop computers, 140 x 140 on tablets and 50 x 50 on the majority of mobile phones.
  • Cover Photo (828 x 315 pixels)

Your cover photo is only visible when others hover over or specifically visit your Facebook profile, which gives you a bit more leeway, but your profile picture and cover photo should always be consistent in terms of the colours, font, and any other visible aspects of your logo/brand.

This sentiment also holds true across all social media platforms. That is, always stay consistent in terms of your branding whether on Facebook, LinkedIn or another kind of social network.

You want your logo (and your brand!) to be recognizable, which is done best if what potential customers encounter is the same every time they visit any form of your social media profile.

Not only are there articles dedicated to optimizing your social media profiles, but there are entire articles dedicated to the topic of the cover photo alone. Here are some do’s and don’ts when it comes to your Facebook cover photo.

  • 828 x 315 px (minimum size of 399 x 150 px – anything below this will be stretched).
  • You will get best results by ensuring that RGB or JPG files are less than 100KB.
  • Images that have a logo or any type of text would be better suited to a PNG file.
  • Shared Images (1200 x 630 pixels)

Sharing images on your Facebook account allows you to engage your followers through conversation. The more that people engage with your post, the more you expand your reach.

In fact, BuzzSumo found that posts with images have 2.3 times more engagement than posts without images.

  • The recommended size is 1200 x 630 px.
  • As a reference, shared photos will appear in Facebook’s feed with a maximum width of 470 pixels and will appear on the page at a maximum width of 504 pixels.
  • Shared Link (1200 x 627 pixels)

  • The recommended size is 1200 x 627 px.
  • Square photos: minimum 154 x 154 px in feed/minimum 116 x 116 on page; photos that are below the minimum will be scaled.
  • Rectangular photos: minimum 470 x 246 px in feed/484 x 252 px on page; photos that are below the minimum will be scaled.
  • Highlighted Image (1200 x 717 pixels)

A company milestone is a great opportunity for your business to share a highlighted image.

  • The recommended size is 1200 x 717 px.
  • The images will appear as 843 x 504 pixels on the page.
  • You will get a better quality image by choosing an image with a higher resolution.
  • Event Image (1920 x 1080 pixels)

  • Here, the recommended size is 1920 x 1080 px.
  • It can be scaled down to minimum dimensions of 470 x 174 px.

LinkedIn

LinkedIn, a social network for professionals, is a great platform to get in touch with other leaders in the industry. Here is how to optimize your LinkedIn company profile for maximum success.

  • Profile Image

-The recommended LinkedIn image size is between 400 x 400 and 2,000 x 2,000 pixels

-The site only permits JPG, GIF and PNG files.

-The minimum size is 200 x 200 px.

-Conversely, the maximum file size is 10 MB.

  • Personal Background Image

-This should be between 1000 x 425 and 4,000 x 4000 px.

-You can still only use JPG, GIF and PNG files here.

-The maximum file size is 4 MB.

  • Career Cover Photo (974 x 330 pixels)

-The minimum size for your career cover photo is 974 x 330 px.

-This photo should be uploaded in landscape layout, not portrait layout.

-The maximum file size is 2 MB.

-Again, you may upload only PNG, JPG and GIF files.

  • Standard Logo (400 x 400 pixels)

There are two brand logos on LinkedIn and this is the bigger of the two and will show up next to your brand name on LinkedIn’s home page, in addition to appearing on the Companies You May Want to Follow section.

Because it is bigger, it is the more visible option and your care for ensuring this is in the proper format needs to reflect this importance.

That means that the standard logo should be a high-quality image and definitely within the correct size dimensions.

-The recommended size for this photo is 400 x 400 px.

-You should be sure to use 300 x 300 px as a minimum.

-There is a 4 MB file size maximum.

-As always, with LinkedIn, you can use PNG, JPG and GIF files only.

  • Banner Image for Brand (646 x 220 pixels)

This is one of LinkedIn’s latest image additions, appearing when a user makes a visit to your brand’s homepage, suggesting that the user was specifically seeking out your brand.

With that in mind, it is in your best interest to invest in a high-quality image and follow the designated image size specifications.

-The minimum LinkedIn image size is 646 x 220 px.

-Use only a photo in landscape layout.

-The maximum file size is 2MB.

– It may be redundant to point this out, but files should be PNG, JPG and GIF only.

  • Square Logo (60 x 60 pixels)

-This is a fair bit smaller so the quality can be as low as 60 x 60 pixels.

-The maximum file size is a small 2 MB.

-And, one more time, please use PNG, JPG and GIF only.

YouTube

It is in businesses’ best interest to invest in video marketing, because if social media is the wave of the present, using video to advertise is certainly the wave of the future. Here is our guide to video marketing. You can check out this guide to using YouTube for business here.

  • Channel Cover Photo

The channel cover photo tells viewers the types of videos they can expect from your channel, which is why the channel cover photo is so important. Take the opportunity here to display a photo that will draw viewers into the kind of videos you offer.

Keep in mind that users watch YouTube videos on a variety of different devices, which means that it is important to optimize your channel cover photo to account for each device. The recommended YouTube image size for each device is as follows:

  • Desktop: 2,560 x 423 px
  • Mobile: 1,546 x 423 px
  • Tablet: 1,855 x 423 px
  • TV: 2,560 x 1,440 px
  • Video Uploads: 1280 x 760 pixels

  • These should be 1280 x 760 px.
  • You must maintain a 16:9 aspect ratio.
  • In order for our video to qualify as full HD, its dimensions must at least 1280 x 720 px.

We have covered, in depth, some of the most significant forms of social media, but there are certainly more that you should establish a presence on. We won’t go too in-depth here, with discussions and so on.

Instead, we will simply list the requirements all in one list for your ease of use. Here are the dimensions for the main photos on various other forms of social media that you are most likely to want to make use of.

Instagram

  • Profile Image (110 x 110 pixels)

  • They appear as 110 x 110 px.
  • All images on Instagram need to have an aspect ratio of 1:1.
  • Photo Sizes (1080 x 1080 pixels)

  • The Instagram image size for photos should be 1080 x 1080 pixels (they appear in the feed at 510 x 510 pixels). Instagram has recently increased these dimensions to the new requirement of 1080 x 1080 pixels to improve the overall look.
  • Keep in mind that square or rectangular photos need to uphold an aspect ratio somewhere between 1.91:1 and 4:5.
  • Photo Thumbnails (161 x 161 pixels)

-Thumbnails appear at 161 x 161 px.

Twitter

  • Profile Photo (400 x 400 pixels)

  • The Twitter image size for profile photos should be 400 x 400 pixels, and it displays at 200 x 200 px.
  • These should only be in one of the following file types: JPG, GIF or PNG.
  • Header Photo (1500 x 500 pixels)

  • The recommended size for a header photo is 1500 x 500 px.
  • These should also be uploaded in only JPG, GIF or PNG.
  • In-Stream Photo: 440 x 220 pixels

If you have been tweeting without including images, reconsider. According to a study by Buffer, tweets with images are retweeted 150% more than tweets without images, while they receive 89% more favourites and 18% more clicks.

Those numbers are absolutely massive and deserve a moment of reflection.

  • They should be 440 x 220 px.
  • The maximum file size for photos is 5B while it is 3 MB for animated GIFs.
  • You can include up to 4 images in one tweet, if you wish to do so.

Pinterest

You likely have included Facebook and LinkedIn into your social media strategy, but have you considered Pinterest? It’s not just an app built to waste time while looking at interesting pictures; it can actually help you expand your audience.

While businesses shouldn’t spread themselves too out too thinly, (it is also important to consider your target audience when choosing whether or not to hop onto a new social network), you certainly may benefit from using Pinterest, especially if your target audience is on the younger side of the demographic.

Pinterest can certainly improve your rankings. This definitive guide covers even more benefits of incorporating Pinterest into your social media strategy, if you need more reasons to move toward this platform.

  • Profile Image (165 x 165 pixels)

  • The Pinterest image size for profiles appears as 165 x 165 pixels.
  • The maximum file size is 10 MB.
  • You can use only JPG and PNG file types.
  • Board Display (222 x 150 pixels)

  • 222 x 150 pixels (large thumbnail) and 55 x 55 (small thumbnail)
  • Pins

  • These appear as 238 pixels on the main page and board (height is scaled).
  • It is recommended that you maintain an image aspect ratio of 2:3 to 1:3:5.

Tumblr

  • Profile Image

  • The Tumblr image size for profile images is a minimum of 128 x 128 pixels.
  • Files can be JPG, GIF, PNG or BMP.
  • Image Posts 

-Images posts appear at 500 x 750 px (maximum size is 1280 x 1920).

-Images can’t be beyond 10 MB and animated GIFs have to be under 1 MB with a maximum of 500 pixels.

Google+

  • Profile Image (250 x 250 pixels)

  • The recommended Google+ image size for profile pictures is 250 x 250 px (JPG, GIF, PNG.
  • However, regardless of the recommended size, larger photos are preferable.
  • The maximum file size is 100 MB.
  • The minimum size is 120 x 120 pixels.
  • Keep in mind that Google will format your photo into a circle, so consider that parts of your image will be cut off in the four corners.
  • Cover Image (1080 x 608 pixels)

  • The recommended size is 1080 x 608 px.
  • The minimum size is 480 x 270 pixels, maximum is 2120 x 1192 pixels.
  • Shared Image

  • Shared images appear at 426 pixels, with the height scaled.
  • The have a minimum width of 497 pixels.
  • The maximum is 2,048 x 2,048 px.
  • A shared link is 150 x 150.
  • Shared Video (497 x 279 pixels)

  • These appear as 497 x 279 pixels.

We also recommend that you check out this article on maximizing your presence on social media.

A few final parting words: Keep this social media image size guide handy! Lastly, remember to check in on social media image sizes for any changes.

At Yocale, we understand that businesses have so much on their plate and that adding yet another social media network into the mix may be too much right now. If that’s the case, we ask you to consider Yocale’s list of automated marketing features to take one extra thing off your plate.

Social Media Image Size Cheat Sheet
Arash Asli

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