Yocale For Business https://business.yocale.com Fri, 23 Jun 2017 22:19:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 https://business.yocale.com/wp-content/uploads/2015/10/cropped-yocale-y-logo301-150x150.png Yocale For Business https://business.yocale.com 32 32 6 Social Media Behaviors To Avoid In 2017 https://business.yocale.com/6-social-media-behaviors-to-avoid-in-2017/ https://business.yocale.com/6-social-media-behaviors-to-avoid-in-2017/#respond Fri, 23 Jun 2017 22:10:00 +0000 https://business.yocale.com/?p=35314 Yocale For Business
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Infographic courtesy of CJG Digital Marketing at http://cjgdigitalmarketing.com/6-social-media-behaviors-to-avoid-in-2017/

6 Social Media Behaviors To Avoid In 2017
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Infographic courtesy of CJG Digital Marketing at http://cjgdigitalmarketing.com/6-social-media-behaviors-to-avoid-in-2017/

6 Social Media Behaviors To Avoid In 2017
Arash Asli

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Should You Outsource Your Data Entry? Here are 5 Questions to Ask! https://business.yocale.com/should-you-outsource-your-data-entry-here-are-5-questions-to-ask/ https://business.yocale.com/should-you-outsource-your-data-entry-here-are-5-questions-to-ask/#respond Fri, 23 Jun 2017 17:51:49 +0000 https://business.yocale.com/?p=35307 Yocale For Business
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Infographic courtesy of Global Outsourcing at http://www.globaloutsourcing.com.au/outsource-data-entry-5-questions-ask/

Should You Outsource Your Data Entry? Here are 5 Questions to Ask!
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Infographic courtesy of Global Outsourcing at http://www.globaloutsourcing.com.au/outsource-data-entry-5-questions-ask/

Should You Outsource Your Data Entry? Here are 5 Questions to Ask!
Arash Asli

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How to Get Better Results from Facebook Ads https://business.yocale.com/how-to-get-better-results-from-facebook-ads/ https://business.yocale.com/how-to-get-better-results-from-facebook-ads/#respond Fri, 23 Jun 2017 17:10:00 +0000 https://business.yocale.com/?p=34994 Yocale For Business
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Facebook has made it easy for your business to jump into marketing and get your ad to the audience you want to target. Facebook ads are highly effective in terms of exposure and allow you to increase traffic to your site, increase your sales, and what’s more, they start at just five dollars per day. Creating […]

How to Get Better Results from Facebook Ads
Arash Asli

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Yocale For Business
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Facebook has made it easy for your business to jump into marketing and get your ad to the audience you want to target. Facebook ads are highly effective in terms of exposure and allow you to increase traffic to your site, increase your sales, and what’s more, they start at just five dollars per day.

Creating an ad is simple, but with 92 percent of social marketers using Facebook for advertising, competition is tough. Providing you follow the right steps, you can achieve the results you want, so we’ve outlined a few of our top tips in this blog post.

Clearly Define Your Target Audience

Before even deciding to create your Facebook ad, choosing who you want to target is the first step. Audience Insights is a Facebook tool to help advertisers target their ads more effectively and neglecting this tool is one of the biggest mistakes you can make in the early stages of advertising.

There are many ways you can optimize your Facebook ads using Audience Insights, but it’s also a really great tool for simply finding out more about who you are targeting. A business who doesn’t truly understand their target audience will commonly place their ad in the news feed of the wrong person.

Use Your Daily Stats To Optimize Ads

The great thing about digital advertising as opposed to print advertising is that you can actually see the results of your actions. By analyzing data, you can see what worked, what didn’t work and who was clicking on your ad, before deciding to either repeat those same actions, or change some elements of your advertising.

When you’re first starting out with Facebook ads, it’s a good idea to begin with a small budget and then once you have a strategy that works, i.e. you are getting lots of clicks which are converting to sales, you can increase your budget. Ensure you set yourself realistic expectations and monitor your return on investment (ROI) to make sure your efforts are worth it.

Ensure Your Ads Lead To Easy Actions

By using link ads on Facebook, you can attract more traffic to your website and increase leads, with businesses using link ads experiencing a 53 percent increase in ROI on average. If you do use a link in your ad, ensure it’s a one-step process to increase the likelihood of that click converting to a sale.

You can make clicking easy by featuring large, clickable images and text that take customers to a specific page on your site. Adding call-to-action buttons are a great way of giving customers the next action to take, for example, a ‘Shop Now’ button.

How do you get better results from your Facebook ads? Share your tips with us in the comments or tweet us @yocalenetwork

How to Get Better Results from Facebook Ads
Arash Asli

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3 Ways to Collect More Online Customer Reviews https://business.yocale.com/3-ways-to-collect-more-online-customer-reviews/ https://business.yocale.com/3-ways-to-collect-more-online-customer-reviews/#respond Thu, 22 Jun 2017 17:00:00 +0000 https://business.yocale.com/?p=35002 Yocale For Business
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There are many reasons why businesses need online reviews. The main reason being that your testimonials page is the first place the customer will go to before choosing to book services with you. A testimonials page filled with great reviews demonstrates to your customers that your business is not only legitimate, but that other customers […]

3 Ways to Collect More Online Customer Reviews
Arash Asli

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There are many reasons why businesses need online reviews. The main reason being that your testimonials page is the first place the customer will go to before choosing to book services with you.

A testimonials page filled with great reviews demonstrates to your customers that your business is not only legitimate, but that other customers are happy with the service they received. Sharing your customers’ experiences with others is a great marketing tactic that you can use without coming across as pushy to new customers.

Reviews are also prioritized by Google and other search engines since user-generated content is extremely important in validating your website. So how do you go about collecting more customer reviews?

1. Ask For Reviews

Obtaining a great review can be as easy as simply asking your customers. Asking customers for reviews lets them know that you care about their opinion and that they are being heard.

Many businesses don’t ask out of fear of hassling clients, but providing you ask during their visit or once the service is over, chances are they will have no problem giving a review. The longer you wait to ask for a review, the less likely they will want to give you feedback.

If a customer thanks you for your great service, either in person, on the phone, or via email, ask if they wouldn’t mind leaving feedback on the testimonials section of your site, or whatever review system your business uses.

2. Make It Easy For Your Customers To Give A Review

To encourage customers to write reviews on your site, you need to make the process of leaving a review as simple as possible. Eliminate any unnecessary details or steps to keep customers interested and deter them from leaving your site.

A great way to encourage customers to leave reviews is by featuring a clickable link on the homepage of your website, in your weekly newsletter, or in the signature field of your emails. Alternatively, you can include calls-to-action at the end of posts for customers to leave reviews.

Put yourself in the shoes of the customer when deciding how your reviews process will work, for example, by only sending them a link to review you on Google if they have a Gmail address and by not asking them to log in or verify their identity before leaving a review.

3. Share Reviews On Social Media

When customers add reviews on your site, allow them to share their comments with their friends via social media. This will give your business more exposure and allows it to grow through word of mouth.

Ensure there is a link on your site which allows them to share through their account on social media. If customers aren’t sharing reviews, you can ask for permission and share through your business’s social media pages.

If you are set up as a local business on Facebook, your page should have a ‘reviews’ tab, which you should make visible to customers when they ‘like’ your page. LinkedIn is also a great platform for reviews, where you can ask customers for recommendations that then show up on your business page.

3 Ways to Collect More Online Customer Reviews
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5 Tips on How to Get Referrals from Complementary Service Providers https://business.yocale.com/5-tips-on-how-to-get-referrals-from-complementary-service-providers/ https://business.yocale.com/5-tips-on-how-to-get-referrals-from-complementary-service-providers/#respond Wed, 21 Jun 2017 17:00:00 +0000 https://business.yocale.com/?p=35004 Yocale For Business
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Generating consistent referrals is one of the most effective ways for businesses to attract new customers, particularly if those referrals are coming from trusted sources. If you are a health care provider, getting a great referral from a doctor, for example, will not only encourage customers browsing your website to choose you, but also means […]

5 Tips on How to Get Referrals from Complementary Service Providers
Arash Asli

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Generating consistent referrals is one of the most effective ways for businesses to attract new customers, particularly if those referrals are coming from trusted sources. If you are a health care provider, getting a great referral from a doctor, for example, will not only encourage customers browsing your website to choose you, but also means you will be on their list of recommendations.

Referrals like these build the credibility of your business and make new customers more likely to trust your business, which is the key to generating more leads. This blog post outlines the top five ways you can obtain more referrals from trusted professionals in your area, in turn helping grow your business.

1. Join Associations And Meetups

By getting out into your community and talking to professionals, you can better spread the word about the services you offer. Browsing online for meetups in your area will help you find like-minded business owners or even customers, helping you to build new relationships and hopefully obtain some great referrals.

You can also find people who may give you referrals in professional associations or business networking groups, where people get together to practice their elevator pitch and exchange business cards. Be sure to make up cards that include your logo, contact information and a space that says: “Referred by _________”.

2. Share Your Information Freely

The more you share your knowledge of the industry and what your company does, the better you will spread your message. Consider giving presentations or speaking at a local Chamber of Commerce meeting, or another local association you are part of.

Alternatively, you could offer lunch and learns in your office, or give talks at schools or local events. If your business offers a service, volunteering those services for local charities, or donate samples of your products to generate good will.

3. Give Referrals

The more referrals you give, whether to clients or to trusted professionals in your area, the more referrals will come back to you. Although it can be tempting to focus all positive attention and interest on your own business, if you see an opportunity to bring two contacts together, doing so could work in your favour.

People will not only appreciate you referring them but will be more likely to give you a positive referral as a result. When that does happen, thanking that person is a must, whether that means sending them a note or treating them to lunch.

4. Treat Every Client Like They Are The Most Important Person

Always endeavor to exceed customers’ expectations by giving them the best service possible. Assuming that customer has had a great experience, they will have no problem telling their friends about the service they received and referring people to your business.

To ensure you get maximum referrals, work hard to follow up with your client and let them know you are thankful, perhaps by offering a discount off of their next service or with a gift card. Although building relationships with some customers can take time, so in order to gain their trust, treat each customer as though they are critical to your next referral.

5. Ask For Referrals

The only way to ensure you will get referrals is by asking for them. Whether you’re out networking, talking to people in your area or finishing off a client’s first service, don’t be afraid to ask for referrals.

If you’re wondering what’s the best way to ask for a referral, drop the mindset that you will appear desperate to clients by asking. Also remember that you don’t have to accept just any referral, only those you are likely to have a strong relationship with and who you believe would benefit from your services.

Ensure new and existing clients easily find your business online.

5 Tips on How to Get Referrals from Complementary Service Providers
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6 Ways Social Media Can Help Build Customer Loyalty https://business.yocale.com/6-ways-social-media-can-help-build-customer-loyalty/ https://business.yocale.com/6-ways-social-media-can-help-build-customer-loyalty/#respond Tue, 20 Jun 2017 19:31:06 +0000 https://business.yocale.com/?p=35281 Yocale For Business
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Infographic courtesy of Business Coaches Sydney at https://www.businesscoachessydney.com.au/single-post/2017/05/25/6-Ways-Social-Media-Can-Help-Build-Customer-Loyalty-Infographic

6 Ways Social Media Can Help Build Customer Loyalty
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Infographic courtesy of Business Coaches Sydney at https://www.businesscoachessydney.com.au/single-post/2017/05/25/6-Ways-Social-Media-Can-Help-Build-Customer-Loyalty-Infographic

6 Ways Social Media Can Help Build Customer Loyalty
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Why Your Appointment Book Is Costing You Thousands https://business.yocale.com/why-your-appointment-book-is-costing-you-thousands/ https://business.yocale.com/why-your-appointment-book-is-costing-you-thousands/#respond Tue, 20 Jun 2017 17:00:00 +0000 https://business.yocale.com/?p=35012 Yocale For Business
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Some of us do things on paper and some of us do things digitally, but when it comes to appointment bookings, sadly the old-fashioned way just isn’t going to cut it. Continuing to use a paper-based appointment book is costing you time and money. Using a digital calendar is more efficient, allowing you to track […]

Why Your Appointment Book Is Costing You Thousands
Arash Asli

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Some of us do things on paper and some of us do things digitally, but when it comes to appointment bookings, sadly the old-fashioned way just isn’t going to cut it. Continuing to use a paper-based appointment book is costing you time and money.

Using a digital calendar is more efficient, allowing you to track appointments online and manage multiple clients and appointments with little stress. In this blog post, we outline the three main reasons why your appointment book is costing you thousands and why you should ditch it once and for all.

You’re Not Building A Client Database

Your clients are assets to your business, some of which have been coming to you for years. Neglecting to collect their data means you can’t keep in touch or maintain accurate records, affecting how well you can market your products and the level of service your business can provide.

Building a digital client database makes your business more valuable if and when you come around to selling it, and better prepares you to communicate with customers and invite them to revisit your business. You should try to include more than just names and numbers, instead setting up a database that lists services paid for, dates and frequency of visits.

You’re Not Letting Customers Share Information With Friends

Social media is an extremely powerful tool, not just for the exposure of your brand, but also as a communication tool. Having a digital appointment booking system means you can add social share buttons which will allow customers to share their appointment with friends on Facebook.

Once a customer has had their first service with you, encourage them to review your business on social media in order to build momentum for your services. Creating a rewarding referral program is a great incentive for users to mention you to their networks.

It’s Taking Too Much Time To Book Appointments

Customers often get frustrated when phoning to make an appointment, either because they have to leave a voicemail or the person they spoke to forgets to call them back, for example. This not only deters those customers from booking in future but also takes away valuable time that can be spent on other more important tasks.

Giving customers the option to book online means they can see what’s available and the best timeslot which will fit into their schedule. The business owner is in full control of their schedule and no longer needs to spend hours moving appointments around since the customers are only able to select available time slots.

Open up your appointment book to let your clients browse your available schedule from any device, at any time they find it convenient.

Why Your Appointment Book Is Costing You Thousands
Arash Asli

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The Complexity Of Facebook Ads https://business.yocale.com/the-complexity-of-facebook-ads/ https://business.yocale.com/the-complexity-of-facebook-ads/#respond Mon, 19 Jun 2017 18:40:34 +0000 https://business.yocale.com/?p=35254 Yocale For Business
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Infographic courtesy of Harris Myers Business Development at https://www.harrismyers.com/blog/complexity-facebook-ads-infographic/

The Complexity Of Facebook Ads
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Infographic courtesy of Harris Myers Business Development at https://www.harrismyers.com/blog/complexity-facebook-ads-infographic/

The Complexity Of Facebook Ads
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Why You Need To Take Online Bookings https://business.yocale.com/why-you-need-to-take-online-bookings/ https://business.yocale.com/why-you-need-to-take-online-bookings/#respond Mon, 19 Jun 2017 17:00:00 +0000 https://business.yocale.com/?p=35010 Yocale For Business
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Offering your customers the opportunity to book online allows them to browse your available schedule from any device, at any time they find it convenient. With around 95 percent of North Americans looking at their phones every five to 10 minutes, chances are they’re going to choose mobile devices when making a booking, so online […]

Why You Need To Take Online Bookings
Arash Asli

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Offering your customers the opportunity to book online allows them to browse your available schedule from any device, at any time they find it convenient. With around 95 percent of North Americans looking at their phones every five to 10 minutes, chances are they’re going to choose mobile devices when making a booking, so online booking is perfect for this.

With online booking, your business is available 24/7, keeping your schedule full, enhancing customer satisfaction, saving time and increasing your business’s profits. In this blog post, we’ve compiled a list of just some of the reasons online bookings are so important to help your business stay competitive.

Customers Can Make Location-Based Bookings

Google’s location-related mobile searches are growing 50 percent faster than all mobile searches, so if you want your business to be first on customers’ lists, ensure your location is set so it shows up when people are searching for services in the area. If your business is not searchable by location, you’re not only going to miss out on all those searches, but you may be required to answer multiple location questions via phone.

Customers Get Confirmation Immediately

If customers are busy, the last thing they want to do is to wait around all day to hear if their appointment is confirmed or not. Customers who book online receive instant confirmation that they are booked in for a particular time slot, making the entire booking process seamless, easy to use and stress-free.

Customer No Shows Will Be Reduced

When customers fail to show up for an appointment, they waste your time and hurt your bottom line, but our research shows that online bookings can reduce no-shows by over 80 per cent. This is because when clients book online, they automatically receive text and email reminders which they can add straight to their mobile calendar.

Customers Can Book Anytime They Want

Many customers have commitments during the day and as a result, want to book appointments in the evenings, with approximately 35 percent of appointments being booked after hours. Offering customers the opportunity to book online means they have more flexibility and are more likely to book with you than with a competitor offering the same services but who close at 5 pm.

Customers Can Book Recurring Appointments

You might have customers who want to book with you every other Friday for six sessions, and with online booking, the customer can see if those consecutive slots are available and quickly schedule their appointments in one go. An online booking system that’s able to take recurring appointments also saves the customer having to enter in multiple appointments manually.

To find out more about the features we offer, check out our website.

Why You Need To Take Online Bookings
Arash Asli

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5 Myths Of Taking Online Bookings Debunked https://business.yocale.com/5-myths-of-taking-online-bookings-debunked/ https://business.yocale.com/5-myths-of-taking-online-bookings-debunked/#respond Fri, 16 Jun 2017 17:00:00 +0000 https://business.yocale.com/?p=35008 Yocale For Business
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There are many reasons why business owners are afraid of online booking, from fears that it’s too complicated to use to concerns customers will book and neglect to turn up. But rest assured, these concerns are nothing but myths, and in this blog post, we’ll show you how you have been holding your business back from […]

5 Myths Of Taking Online Bookings Debunked
Arash Asli

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Yocale For Business
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There are many reasons why business owners are afraid of online booking, from fears that it’s too complicated to use to concerns customers will book and neglect to turn up. But rest assured, these concerns are nothing but myths, and in this blog post, we’ll show you how you have been holding your business back from reaching its full potential.

1. “Online Booking Is Not The Same Level Of Customer Service And It’s Less Personal”

The more online booking grows in popularity, the more customers expect you to offer them the choice. The fact that the customer isn’t talking to a service representative on the phone is typically not a huge concern since many of them would prefer the flexibility of being able to book at any time of day and using a device of their choice.

Online booking adds its own personal touch through electronic confirmations, which automatically send the appointment details to the customer so they can add the date to their calendar, and electronic reminders, which conveniently go straight to the customer’s phone whilst significantly lowering the chances of no-shows.

2. “The Demographic Of Customers Is Not Suited To Online Booking”

Around 2.3 billion people have access to a smartphone, and since they are using it for things like online banking and social media, booking appointments online is going to be a piece of cake, providing the layout of your booking system is straightforward and intuitive.

Yocale found that around 20 percent of members are over the age of 55, so age is clearly not a factor in being able to book online. Regardless of the age of the customer, online booking is something customers demand and if you want to stay ahead of competition, it’s important that you give them the option to do so.

3. “Online Booking Will Mean I Lose Control Of My Schedule”

Online booking actually gives you more control of your schedule while minimizing the effort required to organize appointments. If you are a spa owner and you only have two members of staff who are trained in laser treatment, neither of whom don’t work full-time, you can easily include this information in your schedule so customers can see which time slots are available.

This eliminates the need for you to spend hours moving appointments around so each customer gets their desired slot. Since the system is automated, customers will be notified if a slot they are trying to book is already filled, therefore saving a time-consuming phone call and leaving you more in control of your work.

4. “It’s Time Consuming And Too Much Work To Learn A New Schedule”

Although it does take time to learn a new system, if you know your online booking system inside out, it’s going to be worth the effort for your return on investment. As we mentioned earlier, providing your system is straightforward, often online booking can be easier than having to learn something like Facebook or how to do online banking.

Online booking also has the added benefit of freeing up lots of time which you would have previously spent dealing with scheduling issues, cancellations and all sorts of stuff that takes a significant chunk out of your day. Using online booking gives you more time to focus your efforts on the physical customers who come into your store rather than prioritizing phone calls.

5. “I Need A Receptionist To Offer Online Booking And I Don’t have One”

Another myth is that you need a receptionist if you’re going to start using an online booking system. In actual fact, many businesses love their online booking system so much that they use it almost as a virtual assistant.

If you do have a receptionist and you start using an online booking system to schedule appointments, it will free up so much of their time that they would have spent having to call customers to remind them about appointments or deal with scheduling issues. Instead, they can concentrate on tasks which will grow the business rather than on administrative tasks.

To find out more about the features we offer, check out our website.

5 Myths Of Taking Online Bookings Debunked
Arash Asli

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