There isn’t one optometry practice that isn’t looking for a fuller schedule and more clients. There isn’t one practice that isn’t looking for more business growth.
That’s probably exactly why you’re reading this very blog post.
Ultimately, there a lot of ways that optometry practices can grow their business. However, not all created equal. The majority of the strategies out there involve spending money on marketing and ads.
However, we’re here to tell you that there is one thing that you can that you can do right now to grow your practice without having to spend any money on any of the above.
We’re talking about something as simple as ensuring your calendar is in as many places as possible. This brings us integrating your calendar into Facebook, a feature which is offered via optometry software like Yocale.
What is this Facebook integration, you ask?
Yocale’s Facebook integration adds a “Book Now” button to your Facebook page’s header, just as you can see in the image below:
(We will show you how to take appointments on Facebook later on).
Not only does Facebook have 2.2 billion active users as of 2017, but this integration gets to the very psychology of how to increase your odds of selling.
As you will see, optometry software that offers Facebook integration leverages this psychology so that you can increase your bookings and grow your practice as a result.
Do we have your attention?
Now, allow us to explain the power behind Yocale’s Facebook integration and why you need it if you want to grow your optometry practice.
Why Your Optometry Practice Needs Yocale’s Facebook Integration
- ‘Book Now’ Buttons = More Bookings
Calls-to-action (CTAs) are among the most important elements of website design. They tell visitors what you want them to do next, which results in more conversions or sales.
That’s exactly why ‘Buy Now’ or ‘Add to Cart’ buttons are among the most visible elements of e-commerce websites like Amazon.
You will hear over and over CTAs result in more conversions (i.e.more sales). This has been proven over and over again.
So, by adding a ‘Book Now’ button everywhere you can, from your website to Facebook, your bookings are inevitably going to increase as a result.
Ad Roll showed that specifically adding a CTA to your Facebook page can also increase your click-through rate by as much as 2.85X.
- The Psychology of Making Booking Easy (And Why This Results in More Bookings)
As you saw above, more ‘Book Now’ buttons result in more bookings by telling visitors what you want them to do.
But there is another reason why the Facebook integration is so effective at generating more bookings.
It makes booking easy. In other words, you can book an appointment yourself and in just a couple of clicks.
You may not think that picking up a phone to make an appointment is that big of a deal, but 70% of customers actually prefer self-service options.
Simply put, today’s consumers would rather just make the appointment themselves, at whatever time that they may, than have to go through the hassle of finding the number, picking up the phone and then calling.
In other words, they want to be able to book online. And by doing so, you effectively keep your optometry practice open 24/7.
But, there’s another aspect to all of this. Yocale’s Facebook integration makes the booking process easier in another way: by allowing potential clients to book services in just a couple of clicks.
Do you know how many online shopping carts are abandoned due to a complicated check-out process? This study found that nearly 50% of shoppers will abandon their cart due to the combination of a long checkout process and complicated site navigation.
That’s why you will hear over and over again how important it is to have a streamlined checkout page. The best e-commerce websites out there (like Amazon) make easy buying easy – as easy as just a couple of clicks.
They know as soon as you ask for additional requests like making the user sign in in order to complete their purchase or asking for passwords that potential buyers are much more likely to walk away.
This is e-commerce selling 101 – nothing new here, really.
But why is so ensuring that your booking process is as easy as possible so important?
Here’s the thing: science has proven that people are wired to take the easiest possible path. It’s in our very nature as human beings to do what is easiest.
So, when you go against people’s’ inclination to what is easiest, you make it much harder to sell.
In summary, Yocale’s Facebook integration feature makes the booking process easy by giving people the option to book an appointment from their mobile phone or computer without having to pick up a phone and call.
Second, the Facebook integration streamlines the appointment-making process by making it possible for your clients to book an appointment in just a couple of clicks.
So, by simplifying the booking process – in more ways than one – your bookings increase.
- The Power of Facebook
This blog post would be remiss if it didn’t talk about Facebook’s immense reach.
First and foremost, businesses have to go where their customers are. With 2.2 billion active users, it is clear that a lot of your clients (and future clients) are on Facebook.
Here’s another thing about Facebook: it is no longer just a place for you to connect with your friends and family. More and people are using Facebook to keep up on date on businesses’ offerings.
They are also using Facebook to actually connect with businesses on a conversational level, evident in the rise of Facebook bots.
All of this is to say that it isn’t just about having another ‘Book Now’ button (although this is never a bad thing). It’s also about having a ‘Book Now’ button on Facebook itself.
Consider, too, Facebook’s sheer ranking power. Even people who opt out of Facebook can still discover your practice within Google search.
As an example, when people are searching for optometrists in their area, your Facebook business page will be among the top pages to show up.
But, even if that particular visitor doesn’t have or use Facebook, they can still view your business’s information and book an appointment on Facebook. They don’t even need to sign into or create an actual Facebook account.
In other words, your Facebook business page almost acts a secondary website. It has all of the information about your business and even the ability to book your services. But, perhaps unlike your primary business website, it appears at the top of Google search.
- Give Your Optometry Practice a Competitive Edge
Lastly, we want to draw your attention to the fact that by adding a ‘Book Now’ button to your Facebook business page, you give your business (in this case, your optometry practice) a competitive edge.
Not all practices will give their clients the ability to book online, but when you do, you make your business stand out from the rest.
How to Take Appointments on Facebook (i.e. How to Set Up Yocale’s Facebook Integration)
It probably goes without saying, but if you want to use the Yocale Facebook integration, you will need to have a Facebook business page.
Step 1: Get your online booking link.
To do this, go to your email drop-down menu. From here, click ‘Profile.’
You will then find your online booking link at the bottom of your profile, as you will see below:
You will need to copy and paste this link a little later on.
Step 3: Add the online booking link to your Facebook page.
To do this, go to your Facebook business page and click ‘+Add a Button.’
Step 4: Select the ‘Book Now’ button and then paste the online booking link under the ‘Website’ section.
Step 5: The last step is to simply click ‘Create.’
Wrapping It Up
We’ve covered a lot in this blog post. Let’s summarize the key points:
If you want to increase your bookings and grow your optometry practice, you need to:
- Increase your CTAs (i.e. ‘Book Now’ buttons)
- Make it easy for your clients to book your services (don’t make them call and make booking as easy as a couple of clicks)
- Do all of the above on a social media giant like Facebook, which is exactly where many of your clients already are (also drive more traffic to your ‘Book Now’ page using Facebook instead of your website, which may not rank as high).
Above all, figure out how to take appointments on Facebook.
Yocale writes about how to grow your optometry practice on the regular. In the meantime, you might also want to check out: 5 Marketing Tips to Grow Your Optometry Practice.
Do you want more exposure and appointment bookings for your optometry practice? Yocale offers the leading optometry software on the market. Our beautiful and easy-to-use calendar gives you the extra hand to simultaneously run and grow your practice at the same time. Click here to sign up for FREE or learn more.