Whether you run a spa, a laser business or both, you want to grow your business.
You want more appointment bookings and more clients.
This is just a given.
But, what’s the best to accomplish this task?
Ultimately, you can go about growing your spa and/or laser business in many different ways, from more traditional forms of marketing to Facebook ads and social media. The problem is that many of these strategies are either costly to implement or take time to see results (or both).
But, here’s a secret. There is one thing you can do right now, without having to spend any money at all, that will increase your appointment bookings almost immediately.
Do you want to know this little-known secret that will generate more appointment bookings and growth without having to spend any money?
Are you listening?
The answer is Reserve with Google (and Yocale, Reserve with Google partners).
But, what’s Reserve with Google, you ask?
First and foremost, Reserve with Google is the most revolutionary way to exponentially increase your bookings. And it’s entirely free.
Here’s how it works:
Reserve with Google now makes it possible for people searching for services to find your business on Google (the biggest search engine in the world, let us remind you) and to book those services straight from Google.
Whenever people search for services or specific businesses on Google Search, Google Maps or the Reserve with Google website, they will see a ‘Book Now’ button next to your Google My Business listing.
When people click on this, they will see a list of real-time availabilities and services for them to choose from.
They can then pay for the appointment right then and there (they can also pay via Google Wallet).
As you can see, the entire booking process is completed in just a few simple steps. Just as you would expect from Google, they make booking easy and fast – the exact components every business needs to leverage if they are serious about increasing their bookings.
You can also watch this video:
It has never before been possible for people to book services straight from Google.
We will now talk about why this is huge for your spa & laser business and why you need Reserve with Google now if you want to grow your business.
Why Your Business Needs Reserve with Google
- More Appointment Bookings, More Growth
First and foremost, Reserve with Google is an entirely new approach to bookings.
Unlike other booking strategies in the past, Reserve with Google is, of course, on a Google level.
What if we told you, “Google will book appointments for your business.” You would probably be pretty excited about the possibility, right?
Again, Google is the biggest search engine in the world. So, Reserve with Google is like putting your appointment book on the front page of Google itself.
But beyond Google’s sheer power, there is a lot of science as to why this simple ‘Book Now’ button is so powerful if you want to increase your appointment bookings.
First of all, people want options for self-service. In fact, as much as 75% of people feel that self-service is convenient.
As we say here on the Yocale blog all the time, people don’t want to have to pick up the phone and book appointments.
But, you probably don’t need a study to tell you this.
We can see phenomena all around us. People don’t want to even pick up the phone to order their dinner (hence the rise of Foodpanda). Download Uber on your phone and a taxi will be on its way.
We could go on, but we think you probably get the idea.
Beyond people’s desire for self-service options, the ‘Book Now’ button also appeals to the very nature of the way people prefer to do things in the first place.
What does that mean?
Well, studies show that people are wired to take the path of least resistance.
So, the ‘Book Now’ button does exactly that. It makes booking easy and fast. But it does all of the above on a Google level, resulting in exponentially more bookings for your business.
- Give Your Business a Competitive Edge
Not all appointment-based businesses have the ability to tap into the power of Reserve with Google. First of all, they may still be using pen and paper to schedule appointments.
But even if they are using simple spa software, their particular provider may not be official Reserve with Google partners in the first place.
The point is that by using Reserve with Google, you give your business a competitive edge over businesses who aren’t using it.
When people search for services in Google, like a spa or laser appointment, they will be much more inclined to choose the spa/laser business that makes it easy for them to book the service the very moment they are looking to book that particular service.
It all goes back to what we said about our desire to take the path of least resistance.
- Don’t Have to Worry About Traffic
Here’s one important thing you have to understand about the fundamental way in which people book appointments online. A large majority of them will not do so via your website. Part of the reason is because many websites fail to drive enough traffic to their website in the first place.
Between SEO and other costly ways to drive traffic to your website and the simple fact that generating enough traffic is very time-consuming, it is clear that appointment-based businesses need a better way.
And it just so happens that that better way is Reserve with Google.
We talk a lot about Reserve with Google here on the Yocale blog because it such a big deal for appointment-based businesses and one of the the things you will hear us say a lot is the fact that it’s the equivalent of putting your business on Hotels.com – except it’s Google, a much more powerful force.
Businesses don’t have to worry about whether or not they are driving enough traffic to their website because Reserve with Google now makes it possible for people to book straight from Google.
- Generate Better Marketing Results
When you accept online bookings via Reserve with Google, you learn more about your clients. In the case of your spa/laser business, for example, you know what services your client is interested in based on their history of past bookings.
This already gives you a wealth of data that your spa and laser business can leverage to your advantage.
If you know, for example, that one client tends to book the ‘free radical facial,’ you could then make a case that they should also use your line of anti-aging skincare products.
Simply put, you learn a lot about your clients, which is valuable information you can use in your business.
You can even use Reserve with Google to learn even more about your clients. For example, you could follow up with additional surveys and get even more insight into your clients.
All of this data is powerful when it comes to crafting precise marketing campaigns that actually hit the mark and generate results.
- Delight Your Current Customers
Increasing your appointment bookings is absolutely necessary if you want to grow your spa and laser business. However, you also need to keep those same clients coming back again and again.
Many businesses focus on acquiring new customers instead of focusing on the ones that they currently have.
Delighting your current customers is one way to go about this.
This idea of ‘delighting your customers’ is not a new idea by any means but it still an important one.
And, Reserve with Google is one such way that you can delight your customers.
By giving them what they want – self-service – combined with the WOW power of being able to book appointments straight from Google, you can delight your customers and increase customer loyalty as a result.
How to Get Reserve with Google
Step 1: First, log into Google My Business.
Are you using Yocale as your simple spa software? Your ‘Book Now’ button has been automatically added to your GMB listing. That’s all you need to do.
Not a Yocale user? You can sign up at absolutely no cost here. Then, log into your Google My Business account and choose ‘Yocale’ as your provider.
Step 2: From here, you can start tracking all of your bookings. From your Google My Business dashboard, click ‘Bookings’ on the left-hand side.
Do you still have questions about Reserve with Google? You can visit our FAQ page, here.
Wrapping It Up
Reserve with Google is the most revolutionary way to increase your appointment bookings and grow your spa and laser business.
And the best part? It’s completely free.
We write about digital marketing and how to grow your spa and laser business 5X a week here the Yocale blog. In the meantime, you might be interested in the following blog posts:
- Medical Spa Marketing Ideas for Success: Get More Clients and Keep Them
- Medical Spa Marketing to Boost Your Profits
- Customer Retention Tips Part 2: How to Skyrocket Your Spa Profits
Are you looking for more appointment bookings and growth for your spa and laser business? Yocale is home to the best simple spa software on the market – it’s also free. Yocale is also Reserve with Google partners. Our beautiful and easy-to-use calendar gives you the extra hand to both run and grow your business at once. Click here to sign up for FREE or learn more.
You can also book a personalized demo here.