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What is an average gym day? For most, they show up, put their gear in a locker, and use a cardio machine to warm-up before starting their weight circuit. Once their workout is finished, they may stretch-out on a mat, have a drink of water, shower, and head home.
What about an average gym day for the owner and operators of a gym? You show up early, make sure the facility is clean, turn on the computers, fix any machinery or equipment that needs updating, go through yesterday’s membership inquiries and check appointments for the upcoming week.
In order for your gym’s members have a great workout, there are countless tasks gym owners have to work out. It’s important to have a gym management system that works as hard for your business you as your clients do in your facility.
Here are eight ways that a gym management software can ease your heavy lifting.
1) Automatic Billing
With dozens, if not hundreds of members moving in and out of your facility, it is critical your gym has a management software that can automate your billing. Whether it’s withdrawals for monthly memberships, late fees and or additional costs for extra classes, a gym management software should be streamlined, efficient and accessible billing from one place.
2) Offer Online Memberships And Packages
Think of how accessible your gym would become if you could offer membership packages through your website. Potential clients can browse the services, plans and packages your gym offers online and commit right from your gym’s website.
No phone calls, no extra driving to get information, just easy access, 24 hours a day, seven days a week. Let your software work for you in the off hours, so you can work out and maintain your own fitness!
3) Schedule Management
For gyms running multiple classes and trainers scheduling dozens of clients, it’s critical you have a gym management software that can keep track of your entire business’s schedule.
Gone are the days where you wake up, check your emails and voicemails left by staff, “double-checking” what their schedule for the day is.
Your gym management software should organize multiple class schedules, keep your trainers organized, and allow staff to view their schedule for the day, weeks and months ahead.
4) Send Client Notifications
It is great customer service to have a staff member at the front desk answering phone calls. However, their time can be better spent developing client relationships.
Have a gym management software that limits the number of calls your frontline staff makes, reminding clients about classes or training sessions. An effective software will send client reminders 24 to 48 hours before their class or training session. This helps to avoid the dreaded, “no-shows.”
5) Accessible Staff Profiles
In fitness settings, we understand that people book appointments with trainers, not times. To help make your business more accessible to clients, chose a gym software that allows clients to see what trainers are available, their expertise and work experience.
Allowing clients to have a choice of who they feel would be a comfortable fit for their fitness goals is an appreciated feature in businesses that are customer driven.
6) Athlete And Client Profiles
Your gym management software should provide client profiles for staff to review.
Think of how appreciated you could make your gym’s clients feel if you remembered their birthday when they walk in or ask them if they enjoyed the class they took last week.
Clients will be impressed that you remembered such personal details. A great way to ensure repeat business.
Another great feature your gym software should have is to allow athletes to update their own profile information. Giving your clients the chance to input and view their stats, progress, and performance immediately is a feature that will make your business stronger than others.
7) Client Apps And Access.
If your client is not near a computer, that shouldn’t stop them from booking training session or class at your gym. The best gym management software are ones that allow clients to book on-the-go.
Avoid barriers between your business and your clients. By accessing your gym’s app, clients won’t need to search for your number, be put on hold, or wait for business hours to speak to someone to get the information they need.
Booking or changing sessions from your gym’s app is key to giving your facility an advantage over your competitors. The more accessible your business is, the more clients will jog through your doors.
Keep in mind, gym management apps should not be exclusively offered to clients. Gym apps and access should be available to your staff too. Chose a gym management software that provides staff AND clients the ability to access schedules, update class information, and make changes from their phones, 24 hours a day, 7 days a week.
8) Sales From Social Media
Did you know that some gyms have taken the smart, social media savvy step of allowing clients to book training sessions on Facebook?
Just think of how accessible your gym’s classes and trainers can be to potential clients as they scroll through your business’s Facebook page. When like what they see, they can buy a package or session or right from the page!
Not all gym management software has this savvy capability, so make sure yours does.
There are many factors to consider when owning and operating a gym. Make sure you chose a gym management software that is a powerhouse and can take the strain off of your hard work. When making this important decision be sure the software you chose ensures your gym can be as strong and fit as your clients after their workout!
