There is no denying that effective content marketing strategies are the surest way of attracting new online traffic and retaining the already-existing one. Among the strategies that every web admin should consider include adding new & relevant content to his/her blog. The elephant in the room, however, is how often should you publish in your blog? To be honest, there isn’t a one-size-fits-all answer to this question. The number of blog posts that you should post, say in a week or a month, is dependent on these seven factors:
1. Your Target Persona
Just like in an offline business, everything must revolve around the persona of the intended target audience if the business is to realize any meaningful growth. Before posting a blog post, you must take time to study your audience and establish whether or not the audience is ready for it. If after studying your target reader’s persona- you establish that they would feel bothered or irritated by daily posts, for example, then you should consider posting once in a week or even once in two weeks.
You should always try to visualize the information you share with your readers. Knowing the importance of videos and images in today’s content world, it’s always best to keep up with the trends. Even Google is getting into the stories industry, by creating AMP Stories and many companies such as Ztorie are already offering embedded stories for anyone.
2. The Size of Your Loyal Readership
If you’ve been running your blog for some time now, you probably have earned several loyal readers who will visit your blog come rain come sunshine. Now, how much content can those readers consume in a given period of time? Or do they suggest to you the content that they want you to publish and at which intervals? If you answered yes to any of the two questions, then you know what to do. Just feed their souls with whatever they want, whenever they want.
3. Availability of Content
You can only give what you have; that’s life. If your blog is anchored on an information-rich niche, then you will have a lot to post about. A slow niche, on the other hand, will mean little new content to post. What you must always remember is that diluting your available content such that you end up posting multiple low-quality blog posts will do you more harm than good. In the same breath, not posting enough blogs to accommodate all the information that your industry throws at you will only pile up unpublished content and you will be forced to throw some of it through the window. That’s not good either.
4. How Big/Experienced Your Team of Writers Is
Even if you have tons of content to research about, write, and post, you may not do much without a dedicated team of professional writers. These are the people who ensure that you post everything that there is to post and that your brand’s online reputation isn’t compromised. If you don’t have a team of writers- may be due to your limited budget- then it would be wise to outsource writers from European countries. That said, based on Outsource2EU, outsourcing writers from Europe has helped many US companies perform better as there are many talented writers in Europe that can make your brand succeed and grow.
5. Your Website’s Conversion Rate
The primary reason for any content developer to post content online is to make money out of it. That being said, the most reliable way of making money from your online content is attracting online traffic to your website and managing to convince the bigger chunk of that traffic to buy your service/products. How many of your online visitors convert into customers after reading your content? If you realize that every new post comes with a significant number of new converts, then you should post as many posts that you can. If regrettably, your content isn’t generating any conversions, then you should consider not posting for a while and instead use that time to study your target niche in depth.
6. Your Financial Muscle
As we mentioned earlier, you should never compromise your content’s quality for anything in this world. Not even a tight budget. If you wish to be posting twice a week but your budget isn’t enough for two high-quality posts, then just post once. You will post twice or even thrice later when your budget will be big enough for that.
7. Industry’s Set Standards
Old habits die hard. If your industry is accustomed to a written or unwritten set of rules, no matter how outdated you find them to be, you may not have any other option but to follow them. How often do your competitors post? Does the prevailing posting pattern work for other players within your niche? If yes, borrow a leaf from them. If no, then figure out how you can challenge the status quo.
The seven tips herein, among other effective content marketing tactics, will help you to get the online results that you’ve been looking for. Just don’t blindly copy what other web admins are doing. To be the best, be ready to get creative, understand your audience, invest in quality content, and build a strong online reputation.
Laura is a marketing specialist at SEOforX. She helps her company advertise its products and services and she has a thorough knowledge on developing marketing approaches for products and brands. Besides being a marketing specialist she has a special interest in financial technology. She finds Fintech fascinating and writes about how the new technology is being used to improve activities in the finance sector.