This is a guest post by Chloe Smith.
When you’re running a business, one of the most important things to focus on is your website. Knowing that it sends an image of you and your company throughout the entire world, it’s very clear why you need to really make it stand out. But a good website that no one knows about is as good as no website at all. This is where your search engine optimization (SEO) comes to the game.
SEO is used to draw organic traffic to your website with smart marketing strategies and solutions. Making your website SEO friendly will most definitely help you expand your reach, your ROI, and even evolve your brand, but most importantly, it will make you visible in the online world. With the proper SEO you are seen by search engines like Google and the better the SEO, the higher your website will get placed in the search results. So, how do you approach creating an SEO friendly website design?
What Is SEO Friendly Web Design?
In order to get the most out of your SEO, your website should be based on multiple elements. You have to focus on your marketing strategy, user experience, and availability, on and off-page SEO, and overall impression you leave on your audience.
In order to create a really powerful SEO friendly website, you must focus on your target audience. You must do your research and understand what your audience is searching for, as well as what type of content they like. With the proper marketing strategy and the right SEO approach, you get to basically build your website around the needs and behavior of your visitors and potential clients. When designing a website, you must take SEO into consideration from the very start. This way you will avoid unnecessary mistakes and you will get to maximize your company’s potential through your website.
What To Avoid?
As a business owner, you always try to save up as much as you can. It’s perfectly natural and even recommended, but when it comes to SEO, fast and cheap isn’t the way to go. There are various SEO friendly solutions on the internet, and quite a lot of website offering SEO services, but research has shown that some of those mass-marketing solutions are a total nightmare for your reach.
Using services like GoDaddy, SquareSpace, Weebly, Wix, and many other similar solutions may do your website more harm than you would expect. Search engines are somewhat avoiding websites developed with these solutions and that makes those websites basically invisible. Avoid using cheap and fast solutions when it comes to your web design as you usually get your money’s worth, and that’s most definitely not what you’re looking for from your business website.
- User-Friendly Design – Probably the most important step when it comes to SEO friendly web design. If you want your visitors to stay on your website, and if you’re aiming for higher traffic, then you must focus on your users’ experience. In order to generate more traffic, you need to make your visitors click more on your site. With smart link placement, you can get your audience to visit other pages on your site and increase the traffic. Keep in mind that sending people to other websites may keep them there, but it can be helpful with to overall SEO.
- Responsive Web Design – A couple of years ago the number of overall visits to the internet from mobile devices surpassed those from desktop computers. Mobile traffic has only increased since then, so having your website designed with this in mind is very important. Search engines are placing responsive websites higher in search results, so if you want to make your site matter, make sure you’re focusing on responsive web design from the start.
- Website Speed – The ability to switch between the pages quickly is extremely helpful with SEO. Overall attention span has dropped, and people don’t like waiting even for a few seconds. This means that slow loading websites are somewhat doomed. Avoid using too many images and graphics, plugins or themes, outdated and inefficient CMS. Search for the best hosting solutions you can and focus on making your website as fast as possible. Faster your website works, higher it gets in the search engines when people look for relevant content.
This short guide is meant to help you understand how an SEO friendly website can help your business grow and evolve. With the proper use of SEO tools and right marketing strategies, your website can make a significant difference for your business. Generating traffic, expanding your reach, building your brand, and even going global are just some of the perks a properly done SEO web design can bring to your business, so start planning and start researching, and you will soon have a completely different approach to your business, and a better one for sure.
Author Bio: Chloe Smith is a business consultant for a Sydney based web design agency, a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).