This is a guest post by Max Greene.
Whether you’re a content writer or run your own business, you’ll no doubt have limited time to work on new material for your own blog. Perhaps you’ve been tasked with managing a team, or you’ve got other responsibilities to keep up with. Whatever it is, finding the time to write new content for your website can be tough – but with the right persuasive writing techniques, it doesn’t have to be.
Below, we’ve put together some of the best ways to write more quality content in less time.
Schedule Writing Days
If you find it hard to get your head down and focus on writing content for your website a short notice, then you may want to consider scheduling writing days into your busy calendar.
Writing content is so much more than putting pen to paper and sharing your thoughts. A good article requires research, development and planning, and if you’re trying to schedule all of those into a busy working week, you’ll likely fall off the barrel and forget about content entirely.
Creating a dedicated slot in your calendar to focus only on content should give you more motivation and help you churn out content for your site. Indeed, if you’re efficient and you’ve done prior planning and reading, you might be able to produce multiple pieces in one sitting.
If you’re not a natural writer, then your ‘content days’ might not be your favourite time of the week, but you’ll no doubt be able to produce more great content and tick something else off of your list, without other everyday distractions like checking emails and managing your staff.
Plan Content With A Calendar
If you’re spending half an hour every week coming up with ideas for new content and staring at an empty screen, you should withdraw from your content marketing and develop a strategy that puts content quality at the focus.
Planning ideas for content in advance, and coming up with new ideas for the next month’s batch of material, will not only save you time but also improve the flow and structure of your website and ensure you’re pushing out only the very best material.
Get started with a Google Doc or Sheet, and add in article ideas that you want to try out over the next few months. Depending on your schedule, you can date your ideas and centre them on big cultural events, or even create your own themed months where you focus on a topic in depth.
With a strategy in place and new blog ideas in the basket waiting to be worked on, you’ll feel better about your content marketing and more likely to engage with your topics naturally. And, if you find that you’ve got a spare half our, you can plan out your content by researching, working on a structure, finding images and creating other content like infographics to improve your blogs.
Copy Formats From Your Competitors
Many new bloggers and marketers struggle when formatting their content and knowing what pieces of information should go where. If you’re one of those people, then you’ll likely publish material that’s scattered, disjointed and hard to follow.
Use a content template or skeleton to make your material more engaging and easier to read; and you’ll save time in the process.
Instead of coming up with outlines and skeletons for your posts and writing around them, look at material by competitors and industry heavyweights, and take inspiration for your own blog posts.
If you run a bakery and spot that a competitor has created an impressive tutorial on making your own bread, you can copy their format and incorporate your ideas and content.
Of course, we’re not saying that you take other’s content and pass it off as your own.
Indeed, doing so would save you a shed load of time, but can lead to Google penalties and lawsuits from the original content creators. But you can use others’ content as inspiration to make your own posts flow better and perform better in search engine results pages (SERPs).
Try Video Content Marketing
Nothing in the world of marketing sits still for long, and content is no exception to that rule. If you want to save time and experiment with different content formats, then try video and see whether your audience would be interested in watching content instead of reading your blog posts.
WordStream predicts that, by next year, 80% of all consumer internet traffic will be video, so ride the wave and start producing your own piece-to-camera videos that offer insights into your niche or your business. There are so many benefits to video content for small businesses, including:
- Find new customers: Consumers on social networks like Facebook and YouTube will see your videos in their newsfeeds and recommended panes, and click on them. This free, organic traffic can put your products in front of a whole new audience.
- Helps convey information: Video makes it easier for you to convey complex details and information about your products. It’s easier to show and demonstrate a feature than it is to write about them, so don’t hesitate in creating product demonstration videos.
- Improves your mobile marketing: People spend more time on their mobiles watching video content than reading material, so focusing on a video-heavy strategy can help you capture more mobile traffic and generate more business leads.
- Builds trust and credibility: Showing off the people behind your business and the products and services you offer can help to build trust and credibility amongst peers and potential customers; and the more content you produce, the better!
And the final benefit of video marketing is speed. With an iPhone and some editing software, you can publish a high-quality, impactful video in less than an hour. Compare this with content marketing, and you might find that video takes less time and delivers more return on investment.
Let Others Write For You
It’s one of the oldest tricks in the book, but accepting guest contributors on your website is still a great way to provide more content to your readers and spend less time writing. Bloggers will be able to pitch their ideas for new content to your site, and you can pick and choose which you want to publish and share with your audience. And the best part is, it’s all free content!
While you may be skeptical about accepting random writers onto your website, you can make it easier to whittle out the good from the bad by imposing some guest blogging guidelines to your potential writers. For example, you could ban contributors from directly promoting their own products and services, and you can suggest a minimum word count of 1,000 words, and so on.
Provided you promote your guest blogging opportunity and work with only trusted and valuable writers, you’ll soon have bloggers knocking at your door with fresh content, allowing you to sit back, relax and leave the hard work to others. What better way is there to maintain a blog?!
Creating great content that your followers and audience will want to read and share takes time, but the tips we’ve offered in today’s post should shave off a few hours here and there. Good luck with your marketing strategy, and remember that quality content will always trump quantity.
Author Bio: Max Greene is the Managing Director of Muffin Marketing, a UK-based marketing agency specializing in content marketing, social media and search engine optimization. When he isn’t working on campaigns for clients, he loves binge-watching Netflix shows and walking his dog.