Whether you’re a business owner or a hobbyist looking to make a name for yourself, the internet offers a multitude of ways to create and sustain an online brand.
However, it seems everybody knows this nowadays, and despite platforms like Wix or SquareSpace simplifying the website creation process, it can be difficult to capture the attention your brand deserves.
Perhaps you’ve already created a blog or website that you’ve put your heart and soul into, but you just can’t seem to garner a significant audience.
It may be easier than ever to get you and your brand online, but that doesn’t mean that success will come easily! Consistent effort, patience, and smart marketing tactics are key.
But don’t worry – building up your brand doesn’t have to be a tedious and frustrating process. In fact, with the right know-how, it might be even easier than you think.
Although often overlooked, blogging is still a great way to generate and sustain interest in your online presence. Today, we’re going to look at a few ways to bolster your brand by doing just that – blogging.
So dust off your keyboard and get your fingers warmed up – if you follow these strategies, you can expect your brand to take off like never before!
Choose A Unique Niche, Or Create Your Own
The first step to success with your personal brand starts right from the moment of creation. The question to ask yourself is: who are you and what do you do?
Answer the question in your head, and be honest with yourself. If you’re looking to create a brand around an identifiable niche that already exists, ask yourself this question as a follow-up:
How am I going to do it differently?
Being conscious of your brand’s purpose and the focus of your efforts is essential for success. Being unsure of yourself and unfocused will only make the journey more difficult.
On the other hand, doing what everyone else is already doing will make it hard for your brand to stand out. So don’t be too conservative in your thinking!
Take a moment here, and really strive for clarity. Once you have a clear idea, write it down somewhere – this will help you to remain focused.
If you already have a vision for your personal brand, take this moment to reassess and redefine it instead. What makes your site or brand different, or revolutionary?
Okay, now don’t get too comfortable in dreamland! The next step is to look at the reality of the niche you’ve chosen.
Check out a tool like Google Keyword Planner or browse the web and see what others are doing in the niche you’ve opted to pursue. If competition is fierce, you’ll have to get a little more creative in order to distinguish yourself and your brand.
This leads us to our next point…
Create Valuable, Unique Content Often
This is the bread-and-butter of building up your online presence: creating original, high-quality content that you’d want to read yourself.
Not only does posting high-quality content ensure that your existing readers stay active – but it also attracts new readers! As your site’s post count increases, other people are more likely to come across your site via search engines like Google.
In the context of blogging, this means continually brainstorming or discovering new topics to write about. Even though you’ve chosen a particular niche for your brand, that doesn’t mean your content should become homogeneous – don’t be afraid to branch out and get creative!
The other thing is, blog posts don’t always have to be text-only. If you find yourself burnt-out on writing, try mixing up your content by experimenting with different forms and mediums.
For example, you could create & upload a video to YouTube and embed it in a blog post. Or, if you work with others, post up some success-story photos of your recent clients.
We’d love to go on about the ins-and-outs of blogging, but we’ll have to move on for the sake of brevity. For more on this subject, check out this previous post that’s chock-full of blogging insight.
Design Your Way to Success
Even if you’ve written the most informative and eloquent blog posts on the planet, you can bet nobody will want to stick around to read them if your site’s design is unpleasant and dysfunctional.
It may sound harsh, but it’s true – especially in the context of branding. The latest research has found that it takes only 50 milliseconds for the average person to judge the appeal of a website.
If the first impression your site makes is a good one, it’ll compliment your content and build interest in your brand. With the right visual elements and design, you can even create trust in your audience without even saying a word!
Who knew web psychology ran so deep? Yet, it’s true, and only more evidence that site design is critical for success.
The good news is, even if you don’t consider yourself a web developer – help is readily available. Check out sites like Upwork where you can hire freelancers to ensure your site gets the makeover it deserves.
Patience Is Key – Give It Time
The final strategy on this list may sound contrived or obligatory, but it might actually be the most difficult strategy in this post to master.
The main “killer” of any blossoming website or brand is usually – you guessed it – a lack of patience. When people begin their online journey, they often expect to see results right away.
And when they don’t, they might become frustrated or angry – both symptoms of impatience. These feelings might convince them to stop updating their blog or abandon their vision altogether.
But, as always, only the strongest survive. Keep your head up, remain vigilant, work smart, and you’ll likely see your efforts pay off as your brand evolves to be bigger and better – perhaps more so than you ever imagined.
We hope you’ve enjoyed this post. For more on business and internet strategy, keep up with us five days a week here at Yocale!