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How To Get Your Local Business to Rank Higher on Google

Unless you’re a national business, displaying yourself as a Local Business is a much more powerful way to get a presence online and rank higher in Google searches.

Why?

On July 24, Google pushed out a new local search algorithm. Barry Schwartz broke the story on Search Engine Land that evening, and the site later dubbed this algorithm update “Pigeon.”

Moz’s algorithm change report described the update:

Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).

What does that mean?

Google offers up the top three relevant results for a local query in its local 3-pack.  Local SEO operates on a separate algorithm from national SEO.  Currently, to show up in these results, you’ll have to ensure the accuracy and consistency of your NAP information (name, address, and phone number) on your site and on as many third-party directory and review sites (like Yelp or TripAdvisor) as possible. From there, you’ll need to earn more positive reviews and write local content to maximize your chances of getting a local rank.

What does that mean – FOR YOU?

Being able to get in front of local users is what will turn in the most sales in your pocket, traffic from across the globe means nothing.  If you’re a service-based business serving a community this is extremely valuable and important news to act on.

Make sure your address is on your website contact page, site map, on every social media profile and in every secondary advertising source.  Yocale’s online booking software jumped on this trend by integrating automatic placement of location-based keywords optimizing services and business profiles to show up higher in local searches.  Google’s new algorithm is helping our #booklocal initiative because now international businesses don’t take away from local consumers buying from local businesses.

In summary, you don’t need to go hire a high cost SEO firm to get your business ranking high in location-based Google searches. [bctt tweet=”You don’t need to go hire a high cost #SEO firm to get your business ranking high in location-based #Google searches.”]

Here’s the 3 things you need to do.
  1. List your physical address on your website.
  2. Make sure your business address is on your Facebook page, Instagram, Twitter, Pinterest, LinkedIn, Google+ and any other social media platform you use.
  3. Join a location-based platform (to increase your visibility to Search Engines and help your Google Ranking.
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