Makeup & aesthetician management made easy - your smart assistant

Manage and grow your cosmetology business, reduce scheduling time, process payments, market and stay organized – from anywhere, on any device! Oh-so-easy to use.

* No credit card required

Scheduling (Calendar)

Easy scheduling designed for cosmetologists

A smart, online calendar that lets you focus on providing better care!

Custom email & SMS reminders

Confirm and remind clients of upcoming appointments by email and text.

Get clients prepared for their appointment, from parking directions to consent forms, and even have the booking added to their personal calendar.

Multi locations & cosmetologists

Manage your multi-location makeup studio from one central location complete with online appointment books for every location, makeup artist or esthetician.

Plus, get custom “Book” buttons with a different theme or language.

Easy, snappy scheduling

Quick-add appointments or recurring appointments based on custom availability.

Plus, rearrange with a simple drag and drop.

Smart makeup artist calendar

Have the instant scheduler easily find the earliest available appointment of makeup artists and estheticians without having to dig. Plus, get pinged whenever clients make any changes, leave reviews or pay!

Online Booking

24/7 filling your appointment book

Fill your appointment book with the most loved online scheduling experience. Allow clients the convenience of booking online with the right makeup artist in a couple of clicks and even answer pre-booking questionnaires for a 5-star, tailored appointment experience!

  • Online bookings or requests

  • Accept automatic online bookings or appointment requests, your way, your rules!

    Smart-match cosmetic services with the appropriate makeup artist or esthetician booked in the right room.

  • Client portal

  • Empower your clients with a self-service portal to easily manage their appointments, online forms, invoices, and even provide you SEO optimized online reviews.

  • Smart schedule management

  • Flexibly design your online booking schedule. Only offer certain services on Mondays? Need less time for consultations? Customize your schedule.

    Block time off so your calendar only shows when makeup artists and resources are available.

  • Reception & makeup technician notifications

  • Trigger reception and makeup artist technician alerts for all appointments. Trigger notifications via text, email and the notification feed so you can fill last-minute openings.

    Reschedule with a single click.

  • Collect information in advance

  • Collect information and link forms (consent) to the booking process. Ask questions like bridal party and location details and even collect pictures like hair inspiration or before photos. Link consent and post-procedure instructions to specific services and send automatically. Forms will be saved in each client’s record.

  • Auto booking policies & payments

  • Incorporate rules and policies like minimum notice time, cancellation, late or other policies.

    Require clients to complete and/or sign off on policies in order to complete their booking.

Accept automatic online bookings or appointment requests, your way, your rules!

Smart-match cosmetic services with the appropriate makeup artist or esthetician booked in the right room.

Empower your clients with a self-service portal to easily manage their appointments, online forms, invoices, and even provide you SEO optimized online reviews.

Flexibly design your online booking schedule. Only offer certain services on Mondays? Need less time for consultations? Customize your schedule.

Block time off so your calendar only shows when makeup artists and resources are available.

Trigger reception and makeup artist technician alerts for all appointments. Trigger notifications via text, email and the notification feed so you can fill last-minute openings.

Reschedule with a single click.

Collect information and link forms (consent) to the booking process. Ask questions like bridal party and location details and even collect pictures like hair inspiration or before photos. Link consent and post-procedure instructions to specific services and send automatically. Forms will be saved in each client’s record.

Incorporate rules and policies like minimum notice time, cancellation, late or other policies.

Require clients to complete and/or sign off on policies in order to complete their booking.

Appointment Reminders

Nix no-shows with automatic reminders

Professional, automatic appointment reminders. Increase attendance and reduce follow-up time. Complete with directions, forms, links to the self-serve portal and more.

Client appointment reminders

Reduce no-shows without any effort via automated email and SMS reminders.

Forms & payment reminders

Get more time back so you can focus on providing better care.

Client App

Stay organized & build a clientale profile for your cosmetology studio

Stay organized & build a clientale profile  for your cosmetology studio

Stay organized & build a clientale profile for your cosmetology studio

Make your clients feel extraordinary with smart client management tools to store client details, preferences, upcoming events, and anything else you’d like.

Client management

Build client profiles; store client details like alerts, appointment history, forms, notes like face charts, product and color preferences and receipts/payment history – accessible from wherever you are, across any device.

No-show tracking & client booking revenue

Track no-shows/canceled appointments and tardiness at every appointment, which will influence a client’s trust score. Also see individual booking revenue to reward clients accordingly.

Online Forms

Collect client data & prepare online contracts in advance

Collect client data & prepare online contracts  in advance

Professional, electronic forms. Create faster quotes by collecting client information in advance via custom forms. Have contracts generated and signed online. Sync the forms to specific services and automatically save them to each client’s profile.

form icon

Beautiful ready-made templates

Use the out-of-the-box forms such as before-and-after client galleries, intake forms, consent forms and customize them to your needs. Link them with beauty services for automated filing. Pre-made forms can be further customized however you’d like, all with a simple drag and drop.

Automate form send-out

Trigger form questionnaires based on your rules, tied to a beauty service (eg. collect current style & desired style prior to the appointment so you can better prep and provide tailored service, or a bridal makeup contract).
Contract & proposals

Contracts & proposals

Quick-start with ready-made form templates (eg. makeup service agreements, contracts & proposals. Forms can be signed online and copies stored in the client record.

Invoicing & payments

Your studio at a glance - Dashboard, payments, products & quick check-out

Automatic invoices and 1-click payments for quicker payments. Also reduce payment processing fees with wholesale rates. Plus, get key practice stats to keep your business on track.

Total sales & top makeup artists

Get daily insights into your booking trends, sales revenue, top beauty staff, stylist’s utilizations, and more. As well, get a historical comparison at a glance!”

Daily sales

See a daily invoice list to help reconcile your cash registry. Also track whether payments come through cash, Stripe, a physical card terminal or others.

Automatic invoices, 1-click payments

Auto-generate receipts and process payments in a click – all from your Yocale smart calendar. Easily add additional items like retail products or ad-hoc services with a drag and drop and process with a click. Save cards on file for even faster future payments and/or to protect against last-minute cancellations or no-shows.

Upfront payments

Protect against no-shows (and get paid faster) by accepting upfront payments during the online booking process. Email receipts with the pay button so clients can pay at their leisure.

Wholesale rates & reliable hardware

Reduce payment processing fees by up to 67% with wholesale rates. Also accept payments on a range of industry-leading, reliable hardware with advanced reporting, inventory management, and more.

Wholesale rates & reliable hardware

Virtual Consultations

Integrated, 1-click video consultations

Secure, integrated virtual appointments. HD video and no downloads required. Offer clients the convenience of virtual makeup consultations

Polished, seamless, 1-click connect video consultations

1-click connect - straight from automated appointment reminder emails! No sign-up, plugins or downloads necessary.

Plus, expect high-definition video and crystal clear audio for the most beautiful consultations every single time.

Auto pre-send consultation forms

Save time and have information at a glance by syncing consultation forms to the online booking process; they’ll be automatically saved in each client’s profile.

You’ll easily be able to see if a client hasn’t completed a form and you can simply follow up with a click.

Client records at your fingertips

Be super prepared for every virtual consultation; simply click to join your appointment and have client details, forms and notes at your fingertips.

Marketing

Built-in makeup artist marketing

Grow your makeup studio as if you had your own marketing assistant.

Google bookings (RwG)

Increase your bookings by up to 86% and get booked from the biggest search engine in the world by adding a Google “Book Online” button to your Google Business Profile – one of Yocale’s most popular features! Bookings will be placed right on your Yocale booking calendar.

An SEO-optimized webpage

Grow your online presence with an SEO-optimized web profile page on Yocale Marketplace that will bring you higher up in search results so clients find you online. Use alerts on your profile page to let people know about special promotions. If you’re just starting out, have your profile page act as your own website!

“Book now” buttons

Appear higher in Google search results by adding “Book now” buttons to your website and booking links on your social media channels. Book buttons also make it easier for clients to book more appointments online and help fill your schedule 24/7.

Built-in marketing & packages

Display promos, communicate changes to hours or any other memo directly from the online booking screen. Plus, use forms to keep track of packages, discounts and special rates to keep clients coming back.

Automatic reviews

Automatically request reviews after each appointment to build your online presence. You’ll get notified with the added flexibility to approve them before they’re live.