Massage business marketing

Marketing Your Massage Therapy Business: 7 Inventive Strategies

Marketing for specialty business is never easy. There are several factors that must be considered to determine the best strategies to reach your audience. While massage therapy offers many proven benefits, you may be looking for new ways to convince new customers. Who will you advertise to? How will you reach them? Here, we will provide you with 7 inventive strategies for marketing your massage therapy business that are sure to bring in some new customers.

1. Expand Your Target Customers

Massage therapy has many benefits that allow for a large range of potential customers. You may think that your customer base is one specific demographic, but that is not the case. You may be able to find new clientele beyond athletes and gym-goers. Wounded veterans and seniors citizens can benefit greatly from massage therapy and are often looking for relief from painful injuries. Volunteering at retirement communities and veteran services not only allow you to help your community, but it also allows you to spread the word to those groups about the many benefits physical and mental of massage therapy. College students, new parents, teachers and others can benefit greatly from the stress-relief component of massage therapy, so always keep your mind open to other demographics.

2. Think Locally

In most cases, your customers will not be travelling from far and wide to make use of your services. They will be people among your own community, so it is important for you to reach out to them on the local level. Local bloggers who are involved in the community may be open to sponsored posts and willing to give honest reviews of services. Also, involving yourself in local charities shows your community that you care about them and want to give back. You can create local contests, participate in local events, fundraisers, and many other activities to get involved with potential customers in your area. Keep your business cards ready, because most people want to support local small businesses, so you’ve already got an advantage by handing a business card to them in person. 

3. Partner with Other Small Businesses

Another great part about focusing on your local area is that you can partner with other small business. Local gyms might agree to have your advertisements on location, and health and wellness shops might be open giving better you deals on your supplies. You can even work with small printing companies for your advertisements. These kinds of deals are great for networking and spreading the word about your own business and the positivity you plan to instill in the local area. By linking up with other businesses, you help grow your local economy, support small businesses, and benefit your own community.   

4. Visit College Campuses

College campuses are a great place to reach new customers. Not only can college athletes get pain, stress, and soreness relief from massage therapy, but their fellow classmates will love the relaxation and improved moods they get from the massages as well. Not only that, but students are very involved in their communities and with social media. They are active in volunteering and sharing when they are involved in something that they believe in. If you give them a service that is helpful to them and their families that allows them to make a difference in their communities, they’ll be happy to share the word and give a helping hand. This is a great way to get local support for your fundraising efforts and charity events for the community at large. 

5. Offer Discounts for Particular Groups

Giving special discounts and deals is a great way to reach out to customers and show them that they matter to your business. 10-20% discounts for veterans or senior citizens is a perfect way to provide services to the people who need it most at a price that is affordable to them. Customers always appreciate when you make an effort to make things cost-effective for them. They are much more inclined to recommend your business to their families and friends.

6. Increase Your Social Media Following

Increasing your social media following is a great way to reach a wider audience and allow your customers to spread awareness for your services as well. Part of increasing your social media is to be persistent with advertising your social media pages and handles. During public speaking events, fundraisers, community outreach, and special events, be sure to show and verbally indicate your twitter and Instagram handles. Place them clearly on your business cards as well. This lets your customers know where to find your company, your coupons, special events and other specials that keep them coming back. Every company can benefit from an increased social media presence.   

7. Utilize Social Media For Brand Awareness

With your growing social media following, you can now advertise to your core customer base as well as the people who will see the shared posts of your followers. Create your own weekly hashtag #MarkdownMonday or a #SaturdaySteals where you can advertise your coupons and deals. You can join in ready-made weekly hashtags like #ThrowbackThursdays to show the progression of your company and take a moment to thank your customer base for helping your growth. Promote pictures of your community outreach and your and public events and to engage customers and bring traffic to your business.

With so many options out there, you have to find a way to make yourself stand apart from all the rest. Gaining respect from your customers and building upon their good word is always one of the best ways of doing so. By offering customers a product that they love, a price they can afford, and a community-focused mindset, they’ll be sure to thank you with their patronage. 

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MASSAGE Magazine supporting massage therapists and students with the information and products they need to succeed over the lifetime of their career. From the classroom to the session room, our focus is on helping individuals reach clients with a healing touch, and in supporting a satisfying and long-lasting practice

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