Do you want to establish yourself as an expert in your niche or industry? After all, it’s the only way to build trust, to get your content read and to sell whatever it is you’re selling.
With this in mind, look no further than Quora – the question and answer site.
Even if you are not necessarily an expert in your niche, chances are high that you still know more than others. Through the process of answering others’ questions, you can establish yourself as the one in the know.
Here are some Quora marketing tips to boost your authority and get the most out of the platform.
1. Optimize Your Profile
Before you can even think about actually answering any questions, it’s imperative to optimize your profile first.
Every time you answer a question, a snippet of your bio (50 characters) is shown. Before you even answer, this is a great opportunity to establish yourself as someone relevant and credible from the very beginning.
Make your title/company/brand as visible as soon as possible given that Quora will only display the first 50 characters.
You can also have topic-specific bios. If you’re answering questions related to business topics, for example, you can have a bio that pertains to your business experience. Alternatively, if you are answering questions about marketing topics, you can mention your marketing experience.
Notice how Neil Patel crafts his bio based on what types of topics he’s interacting with:
Here’s how to set up topic-specific bio: begin by clicking on your profile page. Click ‘Knows About,’ which you can find in the right column. Lastly, click ‘Describe your Experience.’
Once you’ve done this, it’s also important to ensure that you fully complete your profile and provide as much detail as possible – and to do so for all relevant topics. All of this will help you to be discovered.
It may seem obvious, but you will simply not be able to develop authority in your area if you’re grammar is poor, if you are making spelling mistakes and so on.
Think of your Quora answers as mini blog posts. You want to put in just as much time and effort.
Not only is it important to ensure that your answers are well-written, but it’s also important to remember that you’re writing for the web in terms of formatting your answers.
That means writing in shorter sentences, using bullet points, bolding text and so on – again, treat your answers on Quora the same as you would a typical blog post.
3. Use Images
Quora masters always use images when answering questions. Some even create their own infographics.
Not only do images incite more people to click on your answers (therein boosting your chances of being able to establish yourself as an expert), but they communicate a sense of professionalism than posts without such images.
Then there’s the more obvious fact that they also allow you to make your point more clearly.
Also, keep in mind that the first image you use will be the one that will be used as thumbnail beside your answer.
4. Well-Researched, Data-Packed Answers
The best answers on Quora are the ones that are well-researched. This means that they are supported by numbers – stats – as well as references/sources.
Think of it this way: focus on providing the most possible value. Ultimately, Quora upvotes the answers that are most helpful. So, when you’re crafting your answers, think about how you can make your answer the most helpful it can possibly be. Be focused. Make it specific.
Your answers don’t need to be lengthy and drawn out. But they still should still aim to provide enough context.
At the end of the day, if your answer is helpful, you can expect thousands of upvotes.
Stats and providing references/sources for your statements will add credibility to your answer, therein boosting your authority on those particular answers. The idea here is to back up your claim(s), just as you would in a data-driven blog post. Here’s an example of what we mean by this:
Keep in mind that you get awards by amassing upvotes or when people follow your questions, which gives your posts extra attention.
5. Be Strategic with the Questions You Answer
Your answers aren’t the only thing of importance when it comes to Quora. You also have to choose the best questions to answer in the first place if you want to maximize your efforts.
Popular questions tend to generate a lot of answers, many of which have potentially thousands of upvotes. While you could certainly contribute to these posts, chances are high that your answer is just going to be buried among the top answers that are there already.
In other words, answering popular questions is likely not going to provide you with a great return on investment.
That’s why it’s a much better decision to choose questions that have a lot of followers and the least amount of answers as possible (this leads us to our next point, which is to be the first to answer).
6. Be The First to Answer (While Still Providing A Research-Backed Post)
Those who answer questions first have an advantage over those who are the last to answer.
First and foremost, the person who asked the question is much more likely to upvote you or to discuss the matter further since the question is so fresh and they really want to know the answer to their question. Doing so allows you to build relationships.
Secondly, answering first means that you can be the authority on the topic (assuming, of course, that you answer well) over someone else. You won’t be repeating the ideas of others.
Moreover, older questions that have the same amount of upvotes as newer posts appear closer to the top, allowing your answer to get more readily seen.
However, there is a caveat in all of this: your answer still needs to be strong. That means a well-researched post if necessary, even if you are the first to answer.
If you make the mistake of answering quickly and don’t put a lot of effort in, someone else will come in with a more thoughtful answer and take your position.
In short, while you should try to be first to answer, it shouldn’t come at the expense of writing the first thing that comes to mind for the sake of being first.
One way to get around this, choose questions to answer based on blog posts you’ve written lately or that you already have a lot of stats/numbers on and that you simply know a lot about. You will already be knowledgeable on the topic and able to answer in a timely manner.
But, how you can be the first to answer a question?
Follow topics and get email updates.
A great way to stay on top of relevant topics just happens to be one of Quora’s best features for businesses: learn about what the questions of those in your industry have – and have those questions emailed to you every single day.
To set this up, type a topic you’re interested in into Quora’s search box and begin following the topics that are of interest to you by clicking the green ‘Follow Topic’ button.
When you click on the topic, you will then see a list of questions that were asked as well as additional related topics that you can also follow.
You can get the latest questions emailed to you by following a topic, clicking on the ‘Settings’ button and then turning your Email Settings to On.
If you are new to Quora, a great tip is to spend some time looking at the top answers to these questions so you can get a feel for how these people answered.
7. Become an Active Participant in Your Niche
Lastly, making an effort to become an active participant in your niche by not only answering questions but also asking thought-provoking questions yourself will help you to become known in your particular niche.
Another good idea is to repurpose your current blog content by republishing it on the Quora blog. Remember – Quora receives around 200 million monthly unique visitors, so it’s a great place to get seen and to drive a lot of referral traffic back to your own website.
To avoid duplicate content issues, wait at least two weeks before publishing any of your own content on the Quora blog. The second tip is to add a canonical link back to your blog, which will tell search engine spiders that the blog post was originally published on your own blog.
The Bottom Line
Quora is a great marketing asset to any business, especially if you want to boost your authority. To do this, focus on crafting thoughtful, well-researched answers, being the first to answer and becoming an active participant in your niche.
If you want to read more about Quora, you might also be interested in this blog post: The PPC Guide to Twitter, Quora, Pinterest and LinkedIn Ads.
Do you have any Quora marketing tips that you’d like to share? We love to hear about them in the comments section below.
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