A skilled hairstylist can make anyone look their best. From detailed trims to hair colouring and surgeon-precise beard styling, barbershops play a fundamental role in helping the individual in all of us shine.
That said, each head of hair presents a unique set of challenges and requires a calculated approach. For instance, some clients prefer to maintain a generous length, and others like their hair neatly trimmed.
Either way, it’s up to the stylist to find the ideal blend of style and sensibility for their clients. And ultimately, it’s the meticulous care and diligence that hairstylists exercise that makes them highly sought after.
However, the business end of any barbershop also requires the same level of attentiveness that stylists show their clients. After all – without proper management, even the most exquisite haircuts can’t be expected to save a mismanaged business on their own!
Thankfully, it’s easier than ever to tighten the screws of your barbershop business and keep those organizational nightmares at bay. No more headaches, no muss, and no fuss!
With the help of an online business management system (OBMS) like Yocale, you can kick your business back into high-gear and reap the benefits of improved organization, online flexibility, and so much more!
So sharpen your scissors, adjust your chair – and let’s take a look!
Stay Up To Date With On-The-Go Scheduling Notifications
A barbershop can be a fast-paced environment – and a fast-paced environment necessitates organizational solutions that keep you up-to-date, minute-to-minute. For you and your employees, knowing what’s ahead regarding your upcoming appointments can help you stay ahead of the game.
That’s why many businesses swear by provider notifications – email or SMS text notifications that keep them in-tune and synchronized with their schedules.
With provider notifications, you and yours can be set up to receive automated notifications anytime an appointment is booked, cancelled, or rescheduled.
There’s no need to consult a paper calendar or office-only scheduler – whether by email or SMS text, wherever you go, the notifications will follow! Best of all, it’s effortless to set up each of your employees with automated notifications to match their schedules, so nobody is left out of the loop.
Keep Organized With A Flexible And Functional Online Calendar
One of the best ways to keep your business affairs tidy is by making the switch to an all-in-one online calendar. And thankfully, with the help of software like Yocale – it’s not a tough switch to make!
Well, for starters, it’s 2018 – so a paper calendar definitely won’t cut it. But, in this new age of online calendars and schedulers, it’s important to note that not all are created equally.
The hustle-and-bustle environment of a busy barbershop requires a flexible online scheduling solution – one that helps you stay ahead of your game and doesn’t lag behind it.
With an online scheduler, your appointment schedule is always at your fingertips – and accessible from wherever you go from your iOS or Android mobile device.
And, with built-in features like no-gap scheduling, client notes, and unlimited staff calendars, you’ll have all the functionality you’ll need to keep your schedule fully optimized to your liking.
Be in the know – plan like a pro.
Boost Profits and Online Visibility
Today’s online-centric world has made the internet into a viable and necessary marketing channel for businesses, and consumers have been quick to adapt to the trends. Contemporary service businesses aren’t just expected to have an online presence – they’re also expected to offer online integration features like online booking.
That said, thankfully you don’t need to be a tech wiz to get your business online and optimized for quick and easy internet access!
All it takes is a little automation – and with an online business management system doing the work, you can have your business online-ready in a matter of minutes!
Some business owners aren’t aware of the role internet presence plays in the success of their business. The good news is, there’s still time to pick it up and reap the rewards for yourself!
For example, SEO (search engine optimization) – that is, the online page ranking of a website – is a term that’s just beginning to catch on outside of internet marketing circles, and for good reason!
Internet users and business owners alike are beginning to capitalize on the upper-hand advantages of online optimization. Namely, they’ve come to understand that better online optimization leads to improved traffic, improved bookings, and larger profits!
With an online business management system, these decisive advantages are well within reach for your business, too. Whether you’re looking to make booking through your Facebook page a breeze, or you’re looking to ascend your way to the top of the Google page rankings – Yocale has you covered!
Make Number-Crunching A Breeze
Most barbershop staff excel at providing their clients with exquisite haircuts and colouring treatments. But, as it turns out, not all hair stylists are equally passionate about numbers, statistics, and invoicing.
Unfortunately, number-crunching is a fundamental component of business – but it doesn’t have to be an exhausting one!
Even your most analytics-avoidant staff member might just fall in love with the invoicing and reporting features built-in to the best online business management systems.
For starters, the best OBMS make creating and maintaining a database of e-receipts exceptionally easy. Upon payment, your clients can opt for an email receipt instead of a traditional paper receipt, which they can then view and re-download at any time at their convenience.
For businesses burdened by receipts and constant requests for receipt reprinting, e-receipts are the definitive way to go.
And, if you offer products to go along with your services at your barbershop, OBMS likely have you covered there, too! With an OBMS, intuitive and effortless inventory management is not only possible – it’s never looked better.
Finally parting with your tiring and aged inventory spreadsheets has never been an easier decision to make!
An All-In-One Marketing Solution
If you’re to generate online interest in your business, getting your barbershop online is only half the battle. But don’t worry – with a killer business management system backing you up, you’ll have a decisive marketing victory on your hands!
Research has repeatedly demonstrated how effective email marketing can be at dramatically boosting client retention rates. Many businesses have seen their bookings skyrocket upon reaching out to customers with personalized email messages and reminders.
It’s no secret – email marketing works, and it can work for you, too!
The trick, though, is to email market strategically – and manually writing out dozens of emails yourself might prove to be a greater loss than victory.
That’s where the strength of automated email marketing comes in – a feature that’s conveniently a part of only the best OBMS.
Whether it’s a client’s birthday or the anniversary of their first appointment, make it special by reaching out with a fully customizable, personalized email that lets them know you care. Keep in touch with your clients, and in turn, they’ll keep your schedule filled!
There are many more reasons to get excited about OBMS – but in the interests of brevity, we think these five should be enough to clue you in! And, if you’d like to hear more, don’t hesitate to get in touch – we’ve got plenty more to say about what scheduling software can offer you & your business!
Here’s to making your barbershop the best it can be in 2018!