Can you believe 2020 is over in 24 days and 2021 is just around the corner? Normally, this is the time of the year where businesses plan out their growth strategy and marketing budgets for 2021. But, how can one get enthusiastic about planning for the future considering the negative impacts Covid-19 has generated on businesses today?
Not to worry, our team of experts have done their due diligence and combined a solid list of digital marketing trends to inspire you and let you shine bright (far away) from competitors.
If you want your business to gain a competitive advantage and evolve in today’s online domain, you must rapidly adapt to trends and changes of digital marketing. Digital analysis Brian Solis quotes it best:
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
With the ability to collect data, analyze data, understand the data that matters and apply the learnings, AI is transforming digital strategies. The ability to improve digital marketing strategies and provide valuable customer insights is becoming more accurate as it continues to advance.
To assimilate Artificial Intelligence in more depth, consider all the (relevant) ads that appear the second you google or text a friend about an item you are thinking about purchasing. This is related to Data mining,- which involves human-like machine learning and use of statistics and data. The internet runs on intelligent methods and algorithms to extract information and eventually, use it for monetary purposes.
You too can apply the power and knowledge of human intelligence in machines to create the greatest, most relevant marketing plan in 2021.
1. Artificial Intelligent
Artificial intelligence leads a great role in digital marketing. Due to the inevitable growth of technology, AI has been a very hot topic within the past few years. What exactly is Artificial intelligence? Here is a good description according to Investopedia:
“AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.”
Powerful right? Now let’s consider AI marketing to monetize from its innovative technology in 2021.
a. Artificial Intelligent Marketing
What is Artificial Intelligent Marketing and how valuable is it?
AI marketing utilizes artificial intelligence technologies to discover and strategize decisions primary based on data collection, qualitative analysis, and economical trends that impact marketing. If you need to make smarter decisions fast, AI in marketing a great technological resource to implement.
For instance, your marketing team would have access to a wide range of (unprocessed) data in order to create and execute an effective marketing campaign. A personalized marketing plan will additionally help with your marketing strategy and applying marketing metrics can lead to:
- Brand awareness.
- Customer engagement.
- Lower customer acquisition cost
- Return on marketing investment (ROI)
- Sales Qualified Leads
The main goals of artificial intelligence is “learning, reasoning, and perception.” Companies like Blueshift can help you with AI-powered predictive Intelligence and advertising.
b. Predictive Advertising
Predictive advertising is another vital resource that AI propagates and has widely been used by paid media space for the last ten year, if not more. Why does it then feel like an isolated subject neglected by entrepreneurs and businesses alike? After conducting a mini focus group interview, we found a disconnect between understanding what predictive advertising is and how to get started.
Primary, let’s define what Programmatic advertising is,- When a business utilizes Artificial Intelligence to automate ad-buying in order to target a specific niche or audience more effectively. Keep in mind that all of the data is obtained without the need for manual analysis. Predictive advertising components can use a distributed cloud to store and analyze billions of buying signals obtained from a variety of channels.
Now that we understand the power it withholds, how do we get started? According to the reputable advertising agency PPC Hero, ask yourself the following questions:
- What is my budget?
- Do I value full funnel? (full funnel marketing focuses on targeting the most qualified audience with the highest tendency to convert)
- Do I have outside data that I can use to inform my targeting?
- Do I have a large or specific product offering?
Once you set your budget and tackle these questions, real-time bidding is a type of programmatic ad buying to consider. This method is more comprehensive (and expensive) but has powerful results including higher conversions and lower customer acquisition costs. How does it work? Real-time bidding consists of buying and selling online ad impressions through “real-time” auctions.
It’s predicted that 86.2% of digital display ads are programmatic in the USA today. This number is forecasted to increase in 2021.
It’s no secret that the ongoing COVID-19 pandemic has changed the way businesses operate,- we’ve seen more products and services move online then ever in our history before.
Another popular trend approaching 2021 is personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more.
Let’s take a look at the importance of automation and personalization in more detail.
a. Online Booking and Scheduling
There is rapid demand (and growth) in automating your business, particularly considering the current circumstances that Covid-19 has created. Powering up your business on autopilot with a true all-in-one solution software is a necessity in 2021.
Don’t take our word for it, below are some astonishing statistics on the web in regards to online booking:
- 34% of clients prefer to book their appointments after hours
- 84% decrease in no shows mainly due to confirmations and reminders being sent.
- 64% increase in overall bookings.
- 80% are more likely to do business with a company if it offers personalized experiences
- 90% of individuals claim they find personalization appealing
Offering an innovative booking tool that is tailored for customization and personalization can result in rapid growth of sales. What’s more? Requesting and receiving client information via digital forms is necessary, especially when it comes to screening clients in advance for Covid-19 symptoms to avoid closure.
Since online visibility is interrelated with SEO and Google is the biggest search engine in the world, your business can offer online booking directly on your Google my business page. This opportunity provides exponential convenience for your clients while powering up your Search Engine Optimization. How? Having stronger online presence enhances your visibility and results in higher searchibility.
Keep calm and appointment on! Automate your business for free!
b. Digital Marketing Personalization
Digital marketing personalization is vital if you decipher better return on marketing investment in 2021.
Creating Content Communities is one of biggest content marketing trends in 2021. Creating audience engagements through relevant and exclusive marketing material will arise feelings of being apart of a community and result in less feelings of isolation. Content creation includes blogging, social media, newsletters and anything to stay connected to your customers, really.
Masooma Memon, a SaaS content marketer, believes that by creating an all inclusive community will have a positive influence on customer engagement. She quotes; “Whether it’s content for social, blogging, or a webinar, it’s going to continue focusing on making your audience feel like a community, folks love this sense of community belonging.”
For the path to personalization, read more about the 9 keys to driving stronger relationships—one customer at a time. Nourishing client relationships will result in long term business.
Generally, this is the time of the year when businesses strategize budgets and marketing plans for the upcoming year. How can we forecast the right decisions during such volatile times? We know one thing for certain-, your business needs to go digital, have a potent online presence and use artificial intelligence to personalize a revolutionary marketing plan.
To help with your marketing strategy in 2021, the article “Top 5 Marketing Trends in 2020-2021” will lead you toward the right path.