Being successful in business has everything to do with staying flexible.
Just like the human body, a business that remains rigid and taut won’t be able to bend or move in new ways. As trends shift and markets evolve, businesses must adapt by changing how they operate.
For example, online video conferencing now allows service-based businesses the ability to offer one-on-one appointments to anyone at any time. No longer are businesses restricted by office hours and physical locations.
Doctors are already beginning to offer consultations via video call in what’s being referred to as “telemedicine.” As demand for online services increases, even tech-resistant industries like health are broadening options for their clients.
The applications of video calling are far broader, too. Personal trainers can use it to help their clients achieve their best, and yoga instructors can demonstrate poses that improve flexibility – all online, across any time zone.
Add in scheduling software to the equation, and it’s now possible for businesses to offer their services entirely online, every step of the way.
The best part is, there’s no need for an additional schedule or a separate booking process for video conference clients. Video-call-based appointments can be made to fit your existing schedule as-is, right now.
Scheduling software like Yocale allows both your video call and in-person clients to book with you online in seconds. From there, their online appointments will fit right in alongside your existing in-person bookings and will be labeled as such.
Getting your business set up for video conferencing is likely easier than you think – and we’d love to show you how!
Video Conferencing Made Simple
The beauty of video conference appointments is that they connect you with clients around the world that may have previously out of reach.
While you can get by with local-only appointments, there’s a broader, untapped audience out there just waiting for you. The accessibility and simplicity of video call technology make it easy for anyone to get in touch with you via video feed – including potential customers.
When paired with an intuitive appointment book process, you can rest assured that your clients will have an easy time booking with you, online or off.
But let’s not get ahead of ourselves! The first step in getting you and your business started with video conferencing is choosing a service that works best for you and your clients.
While there are many video conferencing services available, their features may or may not make them ideal for everyone. You might have to do some experimenting to figure out what you like best.
For example, Join.me and GoToMeeting let you start video call sessions with your customers right from their web browsers. This makes these services very accessible, especially to clients who may not consider themselves very tech-savvy.
These services also allow for easy screen-sharing, which is ideal for calls that revolve around the idea of showing, not telling. As examples, a computer tech service or graphic design course would work well in a screen-sharing environment.
If you plan on taking calls from international clients, you should look into a service that supports toll-free options. This way, your international clients won’t be charged for their sessions.
If you’re curious about GoToMeeting and Join.me, check out our previous blog post – there’s a lot more to know!
Boost Your Business: Take Both Video and In-Person Appointments
Many businesses are concerned with how video calls will fit in with their existing business model. Others fall in love with the convenience and may opt to only take appointments via video conferencing.
After all, video conferencing is a great way to cut costs. Both you and your clients can skip the logistical expenses of having to meet up in-person and be talking in seconds, regardless of where you are.
However, in order to maximize the benefits of each, it’s often best to offer both in-person and video call appointments. By doing so, you’ll boost the accessibility of your services, making your insight and experience available to a broader audience.
Be warned though: this strategy may lead to more bookings and appointments than ever before – but hopefully no more than you can handle!
Scheduling Software Makes Booking A Breeze
The beauty of scheduling software is that it streamlines the process of taking both in-person and video call appointments. After all, why choose when you can do both?
This works by funneling both booking types into one schedule. Your customers will be able to book their in-person or video call appointments online via the same easy-to-use interface.
For video calls, it’s as simple as creating a separate service in your scheduling software to distinguish from your in-person bookings.
In Yocale, this process works by selecting the “video conference” option in the service creation view. Now, when your clients go to book online, they’ll have the option of opting for a video call appointment!
Once appointment requests start rolling in, video conferences will be labeled accordingly in order to avoid confusion. Pretty nifty, huh?
For service-based businesses that have the option, offering a video conference option for your clients is definitely a no-brainer!
By doing so, you’ll be able to reach and share your expertise with clients across the world, regardless of location.
And who knows – your existing clients might fall in love with the convenience and personalized nature of video conferencing, too.
We hope you’ve enjoyed this post!
For more business strategy – online and off – keep up with us here at the Yocale blog, five days a week.