We are quickly approaching the end of yet another year.
That means that it’s time to reflect.
For us, here at Yocale, that has meant going through our archives from the past year to bring you our top 12 blogs of the year.
Grab a warm beverage and catch up on some great reads you might have missed earlier this year.
Our list features some of our most important blog posts of the year; in fact, it’s a great reading list to set your business up for success in the new year.
Don’t forget to subscribe to our mailing list as well – our blogs posts will be delivered straight to your inbox.
‘9 Things Entrepreneurs Can Learn From Shark Tank and Dragons Den’ is a fun read (who doesn’t love these two shows?) but also an insightful one at the same time.
Here are a few spoilers for you: know your investors/partners and presentation is everything. Want to know more? Check out our blog post.
The top minds out there all have one thing in common: they are always reading. They are always learning.
The same holds true for the best CEOs and business owners; the average CEO, for example, reads about one book a week or roughly 50 books a year.
From Conscious Capitalism to The 7 Habits of Highly Effective People, Yocale has rounded up its top 11 books that every business owner should read.
Have you read our picks? Check out our blog post to find out.
Our blog post, ‘Top 11 Ways to Keep Your Small Business Organized for Success’ is a great read as you head into the new year.
After all, the new year is about organization and getting things back on track.
83% of small businesses think that having an organized office is a very important part of their business. More than half believe it’s also linked with profitability. This is all according to the recent Office Depot Small Business Index.
This blog post is a comprehensive look at how you can keep your small business organized.
9. Our Top Marketing Blog Posts of 2017
We covered a lot of marketing topics this year – there were just too many to narrow down, so we compiled our best marketing blog posts of the year:
- Fascinating Marketing Tactics That Can Help Your Business Grow
- The Guide to Massively Grow Your Email List
- 10 Low Budget Marketing Ideas For Small Businesses
- 9 Ways to Rock Facebook Live For Business
8. Our Best SEO/Website-Related Blog Posts of 2017
We also talked a lot about SEO, website design and many other similar website-related topics. Again, it was difficult to narrow down the best possible blog post to represent the category, so we have compiled a short list of the finalists:
- How to Design a Beautiful Website That Converts
- 7 Website Metrics to Improve Your Website
- How to Increase Conversions Using Social Proof
- 9 SEO Tactics You Should Never Use
When it comes to local SEO, one of the most important things you can do is to create and optimize your Google My Business profile.
As we mentioned in our blog post, Google My Business has the biggest impact on the success of your local SEO. This comes straight from Moz’ Local Search Ranking Factors survey.
That’s precisely why we included this blog post in our top 12 blog posts of 2017.
One of the most popular blog posts on the Yocale blog this year was ‘5 of the Best Growth Hacks By the Top SaaS Companies,’ which is why it deserved a spot on our list. It resonated with a lot of our readers.
We took a look at top SaaS companies, including Slack, Intercom, Dropbox, Evernote and Bizible and the growth hacks that allowed them to achieve an unprecedented level of users on the cheap.
If you haven’t read this one yet, you might want to do so.
5. Top Blog Posts About Improving Cash Flow/Sales
Another topic we covered a lot this year was how businesses can improve their cash flow and/or sales in general.
Here are our top picks in this category:
- How to Improve Cash Flow in SMBs
- How to Create Pricing Pages That Convert and Get Your Business More Sales
- How Getting Micro Conversions Can Help Increase Sales
- 7 Psychological Strategies That Can Boost Your Sales
Cybersecurity continues to be a major concern for businesses and, in fact, is among the top challenges that business owners face. Small businesses are particularly at risk.
Failing to protect yourself can result in data theft, a loss of profits and jeopardize the trust you have to worked to create with your clients.
As such, it is imperative that businesses prioritize online safety, which is why we have included our blog post, ‘Your 10 Point Online Safety Checklist For Your Business’ to be among our top blog posts.
Are you protected? If you can’t answer this question without complete confidence, we encourage you to read our blog post.
An excellent companion piece to this article is ‘Keep Your Business Social Media Accounts Safe with These 6 Tips.’
Yocale is all about powering businesses the smart way – for appointment-based businesses, that means taking online bookings so that your business stays open 24/7. Of course, this is only the tip of the iceberg when it comes to the benefits of scheduling software.
Scheduling software also automates your business (making your business more efficient), reduces costly no-shows (for example, did you know that the average business that brings in 10K a month will lose 26K a year due to no-shows?) and much, much more.
Whether you run a dog grooming business, a salon, a massage therapy business or any other type of appointment-based business, you can benefit from scheduling software. We’ve touched on a lot of these ideas in the following articles:
- How Service Scheduling Software Can Help Your Business
- Why Your Appointment Book Is Costing You Thousands
- Why You Need To Start Ditching Paper Appointment Books
- 5 Myths of Taking Online Bookings Debunked
Not only did we talk a lot about the benefits of scheduling software for appointment-based businesses this year, but we also talked a lot about how businesses can choose the best scheduling software for their business.
Our blog post, ‘Choosing the Best Scheduling Software For Your Business,’ covered the topic in depth.
Not only did we want to help people choose the best software, but we wanted to help our customers get the most out of their software through blog posts like:
- How to Get the Most Out of Free Booking Software
- Small Business Scheduling Software On A Startup Budget
One of the most exciting things to happen at Yocale this year was our partnership with Google.
Our blog post, ‘Reserve with Google: Be Discovered and Booked By Google Users,’ was the blog post that officially announced the news.
We partnered with Google so that we could offer our clients Reserve with Google – the new Google booking button.
The Google booking button will allow Google users to book appointments straight from Google itself. This will allow our clients to exponentially increase their bookings in the new year.
It will also mean that they won’t have to worry about whether or not they are driving enough traffic to their websites.
Yocale users are also very excited about this partnership as well. That’s precisely why we are considering this of our top blog post of 2017.
Do you want to know how you can get Reserve with Google? Read this blog post.
The Bottom Line
Also, we’d like to know what you’d like to read more about in the new year. Let us know in the comments section below.
Yocale is the top scheduling software on the market today – it’s also free. We also offer a free suite of business management and marketing tools. For more information, click here.