Reserve with GoogleHow one of the first waterless nail salons in Vancouver effectively scaled up using Yocale
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Ella Bonita saved 60 hours of administration a month with Yocale Software
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Yocale Pay helped Ella Bonita cut processing fees by up to 30%
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Ella Bonita saw 3X ROI with Yocale Marketing PPC ads
Business Overview
Ella Bonita Nail Salon specializes in providing high-quality nail services in a relaxing and luxurious environment. From meticulous manicures to 100% waterless pedicures, they enhance your natural beauty.
Business Type
Nail Salon
Business Location
Vancouver, BC, Canada
Business Website
Services Used
Yocale Platform – Yocale Marketing – Yocale Pay
Yocale Platform
Online calendar and appointment scheduling to manage staff availability and bookings
Thanks to a growing clientele seeking Ella Bonita’s exclusive waterless nail treatments, business owner Angela needed to scale. With more staff, more customers, and more appointments, Angela found she couldn’t fully focus on servicing this new demand due to a larger administrative workload. She needed a solution that helped her manage a growing nail salon.
After exploring different options, Angela discovered Yocale. It gave her the infrastructure to efficiently run the salon by empowering individual team members to manage their own clients, appointments, and availability. With Yocale’s dashboard she got an overview of how busy everyone was, what her most lucrative services were and what her busiest days are. No more manual number crunching, Angela got the data to make decisions about what comes next for Ella Bonita.
Ella Bonita’s clients, both new and returning, can now book appointments from anywhere. Directly from their Google Business Listing, on their website at any time of the day, and any day of the week. Every booking feeds directly into the Yocale platform, making sure clients and staff know who, what, when, and where.
Centralizing, simplifying and saving time for Ella Bonita with the Yocale Platform.
The higher demand and increased bookings were positive developments, but Ella Bonita wanted to reduce the number of cancellations as well. Yocale’s built-in automated reminders for upcoming appointments plus card-on-file system that allows no-shows to be charged a deposit or no-show fee.
The results: 62% increase in the total number of appointments within six months and zero no-shows
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52% of all bookings now come through Ella Bonita's online presence, website and Google My Business profile.
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No-shows reduced to 0% of all appointments!
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82% of customers who booked using Yocale returned for repeat appointments.
Yocale lets my patients book their own appointments on their own time. This alone frees up at least five hours a week that I can then put into treating people. The system is easy for my patients to use, and they can access it directly from my website. The automatic reminders that are sent out are a huge feature and have reduced the number of missed appointments by roughly 90%. All of this required very little maintenance from me directly. It’s just fantastic.
Yocale Marketing
Ella Bonita had a unique business offering, which is a powerful marketing tool. They provided the first waterless pedicures in Downtown Vancouver. Getting the word out there about this service and increasing awareness was a big challenge. Yocale Marketing designed a full marketing package for Ella Bonita to leverage this USP (Unique Selling Point).
A new search-optimized website for a better user experience
Your website is the foundation of nearly all digital marketing. It plays into every stage of the client journey, discovery, attraction, purchasing and retention. Yocale Marketing built a new website for Ella Bonita that is SEO optimized, fully integrated with our online booking system and visually distinct. They received positive feedback from their clients about how easy it is to navigate through the website.
Search paid advertising (PPC) on Google to bring more traffic to their store
The next step was to draw in new business, achieved by a set of Google Ads campaigns. These were researched, implemented and then optimized by Yocale Marketing, with monthly reporting on outcomes and next steps.
The results: 500,000 impressions, 5% increase in bookings, MoM
Yocale introduced Google Ads to us when we needed more clients to maintain the salon’s revenue at a high level. The number of clients increased so much that we didn’t have any time to rest; all we were doing was working on nails.
Yocale Pay
Card processing costs are an unavoidable expense for every business. It can be easy to accept them as set in stone! Even being able to reduce card processing fees by .5% can have a noticeable difference in cashflow. Ella Bonita found themselves stuck paying high rates with a clunky online system.
Switching to a low-cost payment processing system to save money
Switching to Yocale Pay gave Ella Bonita a contract-less payment solution. No longer locked to a long-term agreement with higher fees, they also availed of a brand new payment terminal in-store. Yocale Pay integration also made online payments easier for Ella Bonita to receive pre-payments, deposits, and more.
The results: 25% overall reduction in processing fees within one month
Switching to Yocale Pay gave Ella Bonita a contract-less payment solution. No longer locked to a long-term agreement with higher fees, they also availed of a brand new payment terminal in-store. Yocale Pay integration also made online payments easier for Ella Bonita to receive pre-payments, deposits, and more.
Saving money on every single transaction with Yocale Pay’s low rates was an easy choice to make. Not only that, but we actually broke the new terminal we got, and Yocale provided a next-day replacement free of charge!