Makeup and esthetician management
made easy - your 24/7 Smart assistant

Manage and grow your cosmetology business, reduce scheduling time, process payments, market and stay organized – from anywhere, on any device! Oh-so-easy to use.

* No credit card required  

1 Scheduling (Calendar)

Easy scheduling.
Designed for cosmetologists

A Smart, online calendar that lets you focus on providing better care!

  • Schedule beauty appointments by service type (trials, etc.).
  • View makeup artist, estheticians, and resource availability at a glance.
  • Have the essentials like client profiles, invoices and reminders created just for you!

Easy, snappy scheduling

Quick-add appointments or recurring appointments based on custom availability. Plus, rearrange with a simple drag and drop.

Custom appointment confirmation

Confirm and remind clients of upcoming appointments by email and text. Get clients prepared for their appointment, from parking directions to intake, and even have the booking added to their personal calendar.

Smart appointment book assistant

Have the instant scheduler easily find the earliest available appointment of makeup artists and estheticians without having to dig. Plus, get pinged whenever clients make any changes, leave reviews or pay!

Multiple locations & cosmetologists

Have the instant scheduler easily find the earliest available appointment of makeup artists and estheticians without having to dig. Plus, get pinged whenever clients make any changes, leave reviews or pay!

2 Online Booking

24/7 filling your appointment book

Fill your appointment book with the most loved online scheduling experience. Allow clients the convenience of booking online with the right makeup artist in a couple of clicks and even answer pre-booking questionnaires for a 5-star, tailored appointment experience!

  • Get booked from everywhere

    Get found and booked from your website, Google & the Yocale
    Marketplace (or have appointments requiring approval by request).

  • Intelligently match counseling appointments (or requests requiring confirmation by you) with the appropriate therapist booked in the right room and/or with the right device.

    Provide clients with a self-service portal they’ll enjoy to manage their appointments and forms as well as rebook and access past invoices – all with a personal touch.

  • Custom cosmetology scheduling

    Design your schedule to meet the needs of your makeup studio.

  • Plus, set individual staff availability and pair specialized couseling types with specific therapsits.

    Sync to your personal calendar and block therapists time off (including recurring time off) so your professional and personal calendars are always in sync.

  • Makeup artist notifications

    Trigger notifications whenever trials and makeup appointments are
    booked, rescheduled or canceled.

  • Trigger notifications via text, email and the calendar assistant so you can fill last-minute openings. Reschedule with a single click.

  • Service add-ons

    Allow clients to easily book multiple appointments at once when
    booking online.

  • Plus, link them to specific services. When forms are completed, they’ll be automatically saved within each client’s clinical record – no filing or paper required. You’ll even see when clients haven’t completed them so you can follow up with a click.

  • Collect information in advance

    Create faster quotes and see if clients are a good fit by collecting
    information in advance.

  • Even require clients to complete and/or sign off on policies in order to complete their booking.

  • Automatic booking policies

    Incorporate booking rules and policies such as minimum notice time for
    bookings and cancellations.

  • Plus, speed up the payment process or allow clients to pay entirely online.

Intelligently match counseling appointments (or requests requiring confirmation by you) with the appropriate therapist booked in the right room and/or with the right device.

Provide clients with a self-service portal they’ll enjoy to manage their appointments and forms as well as rebook and access past invoices – all with a personal touch.

Plus, set individual staff availability and pair specialized couseling types with specific therapsits.

Sync to your personal calendar and block therapists time off (including recurring time off) so your professional and personal calendars are always in sync.

Trigger notifications via text, email and the calendar assistant so you can fill last-minute openings. Reschedule with a single click.

Plus, link them to specific services. When forms are completed, they’ll be automatically saved within each client’s clinical record – no filing or paper required. You’ll even see when clients haven’t completed them so you can follow up with a click.

Even require clients to complete and/or sign off on policies in order to complete their booking.

Plus, speed up the payment process or allow clients to pay entirely online.

  3 Client App  

Stay organized and build a clientale profile
for your cosmetology studio

Make your clients feel extraordinary with smart client management tools to store client details, preferences, upcoming events, and anything else you’d like.

Client profile

Build client profiles; store client details, dependents, alerts, personal info such as birthdate or anniversaries, before and after photos, face charts, product and color preferences and notes.

Appointment history

Keep track of your clients appointment history, spendings, receipt/payment history – accessible from wherever you are, across any device.

 4 Online Forms & Contracts

Collect client data and prepare online contracts in advance with custom forms

Create faster quotes by collecting client information in advance via a custom form. Have contracts generated and signed online. Sync the forms to specific services and automatically save them to each client’s profile.

Automate send-out

Trigger forms to be sent out depending upon the makeup service and view completion status.

Plus, set rules like when forms get set out or how they get filled (e.g. to new clients only) or make completion mandatory in order to complete the booking.

Contracts & Proposals

Create professional service agreement contracts using Yocale’s form functionality and then email them to clients (or sync them with services when clients book online). Both you and your clients can sign the form electronically, and contracts will be automatically saved in their client records.

Beautiful ready-made templates

Save time and quick-start by creating forms from ready-made templates. Pre-made forms can be further customized however you’d like, all with a simple drag and drop.

5 Receipts and Payments

Quick check-out - from anywhere!

Check clients out in a single click online from anywhere. Plus, reduce payment processing fees with wholesale rates and get makeup business reports to keep your business on track.

1-click check-out

Auto-generate receipts and process payments in a click – all from your Yocale smart calendar. Easily add additional items like retail products or ad-hoc services with a drag and drop and process with a click. Save cards on file for even faster future payments and/or to protect against last-minute cancellations or no-shows.

Hands-free billing

Email receipts with the pay button so clients can pay at their leisure.

Wholesale rates & reliable hardware

Reduce payment processing fees by up to 67% with wholesale rates. Also accept payments on a range of industry-leading, reliable hardware with advanced reporting, employee management and more.

Daily sales

See a daily invoice list to help reconcile your cash registry. Also track whether payments come through cash, Stripe, a physical card terminal or others.

Total sales and top makeup astists

Sort your invoice list based on a set period of time, by service type or even provider to help make better business decisions. Also see top-performing staff based on the number of tips they received.

6 Video Consultation

Integrated, 1-click connect video makeup and hair consultations

Next-generation, integrated video conferencing that connects with your smart calendar so you have everything at your fingertips – all at a lower cost. 1-click connect, HD audio, ultra-secure and encrypted.

Polished, seamless, 1-click connect video consultations

Once clients book their virtual consultation, they simply join from their automated appointment reminder emails - no sign-up, plugins or downloads necessary. Plus, expect high-definition video and crystal clear audio for the most beautiful consultations every single time.

Client records at your fingertips

Be super prepared for every virtual consultation; simply click to join your appointment and have client details, forms and notes at your fingertips.

Auto pre-send consultation forms

Save time and have information at a glance by syncing consultation forms to the online booking process; they’ll be automatically saved in each client’s profile. You’ll easily be able to see if a client hasn’t completed a form and you can simply follow up with a click.

 8 Marketing

Built-in makeup artist marketing

Securely digitizing your filing cabinet. Create client profiles, session history, forms, therapy notes, invoices and reminders electronically. Plus, reduce therapy note time from writing to filing.

Google bookings (RWG)

Increase your bookings by up to 86% and get booked from the biggest search engine in the world by adding a Google “Book Online” button to your Google Business Profile – one of Yocale’s most popular features! Bookings will be placed right on your Yocale booking calendar.

An SEO-optimized booking page

Grow your online presence with an SEO-optimized web profile page on Yocale Marketplace that will bring you higher up in Google search results so clients find you online. If you’re just starting out, have your public profile booking page act as your own website!

“Book now” buttons

Appear higher in Google search results by adding “Book Now” buttons to your website and booking links on your social media channels. Book buttons also make it easier for clients to book more appointments online and help fill your schedule 24/7.

Marketing messages & packages

Display promos, communicate changes to hours or any other memo directly from the online booking screen. Plus, use forms to keep track of packages, discounts and special rates to keep clients coming back.

Automatic reviews

Automatically request reviews after each appointment to build your online presence. You’ll get notified with the added flexibility to approve them before they’re live.