Leadership

Arash is at the forefront of business growth. Before Yocale, he oversaw a half-billion dollar portfolio of enterprise and SMB business solutions at Aptean as Executive Vice President of Business Solutions & Strategic Alliances. He also grew the company’s largest global division to profitability and held roles including EVP Professional Services, Worldwide VP of CRM, and VP Sales Consulting. Recognized as a pragmatic and transformational leader, Arash has a unique blend of technology, business development, corporate and finance experience. His expertise spans many industries including financial services, manufacturing, healthcare, and real estate. Arash is honored to have been named the Business in Vancouver’s Top Forty under 40 business executive. In his free time, you can find Arash traveling, biking, skiing, taking photos, or at the gym.

Farzad is a serial entrepreneur at heart. He has built and sold several companies around the world and has been in the IT industry since 1984. At age 23, he led a $300 million dollar award-winning IT project for an oil and gas company. Three years later, he ran a $500 million organization in partnership with Siemens. After that, he led a multinational petrochemical project that was awarded for excellence in management from IUST and IIE. Most recently, he was with Oracle where he managed multi-million dollar projects for the company. Farzad has a proven track record for building companies from the ground up including start-ups in the UAE and Singapore. Away from the office, Farzad enjoys hiking, off-roading, and skiing.

With over 20 years of software experience behind him, Ehab has done it all. He has sold, taught, implemented, and built business solutions for every conceivable industry and market size, including numerous award-winning applications for many organizations such as USAID (US Agency for International Development), Kodak, Xerox, and Pivotal CRM. An established thought leader, Ehab has presented at many industry conferences, published numerous articles on reputed online and printed media, and was the first to integrate popular established social media channels into Customer Relationship Management solutions in a way that enhanced the value of social media for CRM users. Ehab’s true passion is solving business problems with technology, while his biggest strength is building teams and best of breed solutions from the ground up and delivering them in record breaking time and cost. Before Yocale, Ehab was in charge of product management for the Pivotal CRM solutions where his team re-architected the entire suite of Pivotal CRM applications and brought the company and solutions back to the attention of industry analysts and media. When not working, Ehab loves photography and maintains a vast collection of his photos online.

Julie helps start-ups grow and succeed. Before her days at Yocale, Julie served as Vice President of Worldwide Marketing at Aptean, one of the largest enterprise application software companies, where she managed all aspects of global marketing for the company’s diverse offerings, including CRM, eCommerce, ERP and supply chain solutions. Julie has also held a variety of positions with CDC Software, which later became Aptean, including serving as the Vice President of Global Marketing. Over the course of her career, she has managed through more than 20 strategic acquisitions that both increased market share and expanded the business footprint. Julie currently serves as QuickMobile’s CMO and advises technology companies servicing the financial, telecommunications, and emerging technology markets.

Amir drives technology and architecture decisions. He has 19 years of software development experience in enterprise companies including Nokia, Sophos, CDC Software, and Aptean. His skills span software development, systems analysis, and software design. Amir has a Master of IT and Software Engineering and a Bachelor of Mathematics and Computer Science. With his extensive experience and academic background, Amir has developed product roadmaps and solutions that meet market requirements. In his spare time, Amir enjoys being with his family, playing chess, tennis and skiing.