Wondering how to bring in new leads to your medical spa?
It’s a common question that we see a lot.
In this blog post, we’ve compiled a list of great medi spa marketing ideas to bring in 10X your leads this year.
Medi Spa Marketing: How to Promote Your Med Spa
1. Target Customers with Upcoming Birthdays on Facebook and Instagram
Birthdays are a popular time for visiting the spa. Did you know that you can actually target users with upcoming birthdays who are also located in your area?
All of this is possible under the demographics/detailed targeting portion of Facebook and Instagram.
Offer clients some sort of special birthday offer/discount, and you should see an increase in leads.
Pro Tip: Did you know you can also see what types of ads your competitors are creating? That’s right! You can see all of this in Facebook’s Ad Library.
2. Host a Giveaway (While Building an Email List)
Another great medi spa marketing strategy? Giveaways! Giveaways are a particularly great way to build your email list, which you can then use to send additional emails, like various monthly specials.
You’ll want to create a designated landing page to collect email addresses and make sure that the giveaway is attractive enough to make people want to actually enter.
3. Improve Your Google Business Profile Ranking
It’s important for any brick-and-mortar business (medical spas included!) to continually improve its Google Business Profile (formerly known as Google My Business) ranking.
In Whitespark’s 2021 local search ranking survey, they found that the most important ranking signal was your primary business category. Customer reviews were also featured multiple times on the list.
Primary Business Category
You might not think twice about your primary business category, but it’s actually an important consideration, especially if you offer various services which would allow you to realistically fall under multiple categories.
If this sounds like you, one tip is to look at the search volume of different keywords (i.e. “medical spa near me”) via a keyword research tool like Ahrefs.
All businesses, however, should always look at the categories their competitors are using.
To do this, you can download the GMB Everywhere extension. Simply search for your primary business category (i.e. medical spa) and see what your competitors are doing. The primary business category will be indicated by the “star” symbol. However, it’s also a good idea to add the secondary categories that your competitors are using to your profile as well (assuming that they are relevant to your business, of course). This is because “additional GMB categories” was the fifth most important ranking factor in Whitespark’s local search ranking survey.
Also make sure that your primary business category is listed on your homepage (or the page that you link to from your Google Business Profile), specifically in the title and header of the page.
Customer reviews (both positive reviews and quantity of reviews) were important ranking factors in the survey. One of the easiest ways to collect more reviews is by using practice management software, which automates this process (more on this below!).
Pro Tip: Make sure to include as many (high-quality) photos of your business as possible! Interestingly, business profiles with photos receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don’t, according to Google.
4. Use Medical Spa Practice Management Software
Medical spa practice management software is a staple in many medical spas for a variety of reasons (more on this below), but the med spa software is a critical part of generating leads.
First, a key feature of practice management software is the ability for clients to book appointments online (per your availability, of course). In doing so, this effectively keeps your business open 24/7.
We have found that after-hours bookings are responsible for a 43% increase in bookings.
Of course, there are other benefits to using practice management software, including a reduction in scheduling and administrative time for the front desk (up to seven hours every week!). With Yocale, for instance, you can automatically trigger intake and consent forms to be sent out depending upon the service so you can reduce front desk time.
You can also automatically send appointment reminders to reduce no-shows and store all files electronically. Say goodbye to mounds of paper and spreadsheets.
Finally, medical spa practice management software can also help you keep track of personalized details, such as client alerts, favorite essential oil blends, any skin problems or other relevant information. Remember: today’s customers want personalized service. This is how businesses can set themselves apart. Practice management software is a key part of medi spa marketing.
5. Use Reserve with Google
Reserve with Google (RwG) is a common feature of practice management software. However, if you’re already using practice management software that doesn’t happen to offer RwG, you can still use the service separately from another company that does.
RWG can take leads to the next level. In fact, it’s responsible for a 64% increase in bookings because it allows clients to book your services straight from Google Search and Google Maps.
Plus, for every Google booking, Google automatically requests a Google review on your behalf! That means you can increase your reviews with zero effort.
All-in-one EMR and medical spa practice management software
6. Nurture Existing Clients: Create a VIP Membership Program
Okay, we know what you’re thinking: what does nurturing existing clients have to do with bringing in new leads?
It turns out: a lot (perhaps a lot more than you might think).
Why is that?
Not only are new customers more expensive to acquire, but repeat customers generate more profit and, wait for it: refer more customers.
A measure of having engaged clients is through a membership program. Clients can pay a monthly fee, which would then give them access to a list of services.
With more and more attention on the importance of creating communities, membership programs are likely going to rise in the future. They’re also a great source of monthly recurring revenue.
7. Start a Referral Program
While 83% of people are happy to provide referrals, only about 29% of people actually do. This comes straight from a Texas Tech University study. That means that it’s important to incentivize your clients to actually refer you through a referral program.
In simplest terms, referral marketing, also called word-of-mouth marketing, is all about incentivizing customers to refer your service to others.
Interestingly, did you know that referred customers generate more profit and are very loyal? According to the Wharton School of Business, referred customers are 18% less likely to leave than other customers (their lifetime value is also 16% higher than that of other customers as well).
If you think about it, it’s like a self-sustaining feedback loop. First, repeat customers refer more customers. Referred customers are then more loyal (and profitable) who go on to refer more customers as well.
The reason that referral marketing is powerful is because they have been referred to by friends and family. Secondly, referral marketing is also very targeted. The reality is that people are becoming less and less trusting of traditional forms of advertising and marketing.
Of course, when it comes to offering a referral program, you’ll want to make sure that your offer is strong enough that clients will want to refer you. Holidays are an especially great time to launch a referral program. Lastly, make sure that clients are aware of your referral program. Promote your program on social media and even consider training your employees to mention it during their treatments.
8. Lower Cost Per Lead
While it comes to medi spa marketing, one of the things you’re likely thinking about is lowering cost per lead. This won’t bring in new clients, of course, but it’s still an important metric to think about when it comes to marketing, which is why we included it on this list.
One of the best ways to do this is to continually test new creative. Both ad copy and creative tend to lower cost per lead while still keeping overall lead volume high.
Read more: Med spa laws by US states
Wrapping it Up
What medi spa marketing ideas have worked for you in the past? Let us know in the comments below.
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Interested in learning more about medical spa practice management software or Reserve with Google? Book a demo with a Yocale product specialist today.