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Why You Need To Take Your Salon Online

Running a business is no small feat, especially in the beauty industry where keeping your customers happy, loyal, and looking their best often takes priority over mundane business management affairs.

In fact, if you own a salon or manage one, you may feel overwhelmed at times. Keeping up with clients, schedules, and staff can leave even the most efficient owner or manager feeling exhausted at the end of the day.

On top of interpersonal relations, there’s also the matter of managing finances and potentially even store inventory. At times, it may seem like effectively managing a spa requires super-human strength!

Fortunately, there’s an easy fix.

By taking your salon online, you can cut down on time spent manually managing and overseeing day-to-day business operations, and finally catch that break that you deserve. You might even be surprised to find your salon running even better and more efficiently than ever before.

Let’s take a look.

Save Time and Stay Organized With Online Appointment Scheduling

If you run a salon, you might be playing your A-game when it comes to appointment scheduling already, but what if it was even more effortless? Using salon software that includes an online scheduler makes tracking, booking, and managing appointments a breeze.

Using software, you can drag, drop and color-code appointments, making it easier than ever to see what’s ahead. No more need for writing, erasing, and re-writing on full-sized print calendars!

Software will also allow you to view the schedules of your individual staff members, distinguish between service types, and have services available at specific times. It’s all customizable to fit you and your business – the choices are yours!

These booking services can also be integrated to serve your customers, too, allowing them to book online. From there, the appointment – assuming it fits your schedule – will appear automatically on your end.

With 40% of online bookings happening after hours, not offering an online option may be a huge oversight regarding customer growth. In today’s world, your Salon needs to accessible 24 hours a day, 7 days a week.

Manage, Organize,  And Stay In-Touch With Staff & Clients

The people of your salon are precious. Your amazing staff and service are what sets you apart, and your clients are special and highly valued.

However, with so many faces and so little time, keeping track of your customers and staff is often a challenging affair. Luckily, with salon software, client management is also made stress-free.

By creating profiles for both clients and employees, you can quickly refer and reference information about particular people at-a-glance.

Susan would prefer to skip the abrasion process for her facial on Tuesday. Pete – your latest and greatest hair stylist – will be on vacation next week.

Even if you feel like your memory rarely fails you, it can often be difficult to pick up on and remember the little things.

But – with personalized annotations and notes for both staff and customers, you’ll likely know them better than ever!

From here, you can also view past invoices, payment history, and add alerts and reminders.

Remember – the best software solutions offer all of the above, but are also easy to use.

Fully Integrated Mobile Apps For You And Your Customers

Having a powerful and intuitive desktop POS is one thing – but what if you want to take things on-the-go? Even if you’re not looking to manage your appointments through your phone, your customers might want to.

Salon Software often provides mobile app solutions too, integrating seamlessly side-by-side with online scheduling features.

Your customers will no longer have to wait impatiently on-hold to book their appointments, and staff will cease spending hours a day caught up on the phone, unable to attend to in-person clients. With free iPhone and Android mobile apps, they can book at their convenience – and yours!

This is crucial to the success of your business. 97% of surveyed salon customers rated “minimum wait time before and after appointments” as “very important,” and phone calls can often be inefficient and unnecessarily lengthy.

These features also work wonders outside of business hours, too. On off-days, you and your staff can keep up with their schedules from virtually anywhere they are.

This works by storing your Salon’s data – including schedules, staff, notes, and more – in the cloud, where it can be accessed at any time.

No longer will you and your staff have to call in to reaffirm or readjust their scheduling details. With software doing the heavy lifting for you, you’ll be able to cut down on time spent on semantics and get back to what’s important.

No-shows? No problem.

Having a full day’s schedule poked full of holes when clients don’t show up to their appointments can really be disappointing for both you and your staff. As they say, time is money.

The good news is, a lot of no-shows might not be intentional. In the UK, Over 40% of surveyed no-showers said that they had simply forgotten the appointment.

Thankfully, with salon software, keeping your clients in-the-loop about their appointments is simpler than ever. While manual phone-message reminders might seem tried-and-true, there’s an easier way.

Software solutions usually offer an option for SMS/Text or email reminders, which can be automatically delivered to your customers at a specific time and date. Even if they don’t get or hear the voicemail message, you’ll have your bases covered with additional reminders, ensuring that time isn’t wasted.

There you have it! With salon software powering your business, you’ll be saving time and satisfying customers like never before.

We hope you’ve enjoyed this post. For more on business strategy, online and off, keep up with us five days a week here at the Yocale Blog!

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